geoff stephen

The Formula for Making A TON of Money Online

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Hello all.

Ok, I know (if you’ve been around this industry for any length of time) you’ve probably heard lots of “Magic Formulas/Strategies/Blueprints” for making money online. Everybody has the best/quickest/easiest way to do things.

There are Blogging Strategies, Social Media Strategies, Youtube Strategies, TE Strategies, Webinar Strategies, SEO Strategies… and the list goes on.

Know what? They’re all good, and they’re all important to be familiar with.

Wanna know what my “Secret Strategy” is??

Ok..

When it comes down to it, all of those “secret” strategies I mentioned above are “additions” to what is really going on here.

They’re all based on a simple 5-step “system”, and this is the foundation underneath pretty much all internet marketing..

  1. Collect
  2. Communicate
  3. Qualify
  4. Close
  5. Copy (Go back to #2 and repeat..)

Well.. ok, it’s not really a “system”. But it IS a process. It’s a process that you should know, and it’s a process that you should follow and focus on.

In fact, before you try and market anything online, consider how you’ve decided to market your product, and then compare it to the 5-step process above. Does your marketing plan follow it? If not, I strongly recommend you integrate those 5 steps into your marketing before you decide to go for it.

I’d like to stress how important these steps are. Put it this way. You can make some money without following those steps. You can make millions by consistently following them. No, I’m not exaggerating.

Let’s go into a bit more detail:

1. Collect

Your first focus should be generating leads for your business (or prospecting). Lead generation and building your contact list is your primary focus. If this is NOT your primary focus, fix it.

2. Communicate

Once you have begun to generate leads (collect) and build your list, you need to develop a good business relationship with your list. Communication is huge in this business, and if you’re not providing ‘value’ to your list on a consistent basis, you will, quite simply, not make much money (if any).  Social media should be a big part of this step.

3. Qualify

This step can become a bit more ‘involved’ as it has to do with considering what to offer your lists. Qualification involves testing, re-testing, split-testing, and a bit of ‘guessing’ thrown in as well. Through your communication you should know who your market is, and who is on your list. If you don’t, it will be very difficult to be successful at recruiting someone into your MLM when all they want to do is be an affiliate marketer.

4. Close

The close is where you get paid. Here is where you make the sale and convert your prospects into buyers.

5. Copy (Go back to #2 and repeat..)

This step, for some reason, is forgotten or ignored by a lot of marketers. Some marketers stop after they’ve “closed” someone, thinking that “well, they bought something from me, now I can forget about them..”. WRONG! Fact: If someone buys from you, they’re a heck of a lot more likely to buy from you again. Don’t let them get away, keep them in your funnel. Communicate, re-qualify them, sell them something bigger! Don’t stop just because a sale has been made..

So, in a nutshell, there is your “secret moneymaking formula”. Write them down, and consider how you’re going to integrate those 5 steps into your own marketing plan.

That, my friends, is how you DO it. Now go get rich 😉

https://www.facebook.com/geoff.stephen

– Geoff Stephen

Why you need to have your own blog, on your own domain.

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Hello all..

This blog entry is about starting a blog the right way.

– Related to my “blogging challenge” post here –

Here’s the deal..

There are plenty of services out there where you can start a blog for free, no upfront costs, no monthly fees. There are also services out there that actually charge you a monthly fee so you can blog on THEIR domain – and that one I REALLY don’t get. I mean, why would I give someone my money every month, AND give them all my content at the same time??

That’s like me saying: “Sure I’ll teach you how to play guitar, but let me pay YOU to learn from ME.”

At first you may think that this is a good way to start out in the blogging world, because admittedly it does sound attractive at first, right?

“.. well, it’s free and it sounds like a good way to get my feet wet and see if I like it..”

You have to understand that once you start out the WRONG way in blogging, the more you do it, it gets harder and harder to turn it around the right way. To put it simply, you need to stop blogging on someone else’s domain!

By “blogging on someone else’s domain” I mean if you have a blog that has a URL like these:
http://myblogname.wordpress.com
http://myblogname.blogger.com
http://myblogname.someotherdomain.com

Doing it that way is essentially the same as YOU advertising in order to build someone else’s contact list. And we all know how I feel about that.

As an internet marketer, you NEED to have your own presence on the internet. You need to have your OWN blog on your OWN domain. There really is no other way around this, and it’s important.

Question: is this a hobby for you, or is this a business you want to build? That’s the difference.

If you are blogging on someone else’s domain, you’re really just setting yourself up for disaster..

What happens if they delete your posts? What happens if their domain gets slapped by Google and your traffic is gone? What happens if their servers get hacked? What happens if some other blogger on the same domain spams the server out of existence? Well.. too bad for you I guess. There goes all your hard work, there goes your content. It happens. Back to square one. How fun is that?

If you have your own domain, your own blog, YOU are in control of your online presence. YOU own your own content. YOU are in control of the “look” of your blog. YOU can easily move it to a different hosting company if need be. YOU can back up your blog in case of a disaster. And best of all, YOU look professional and attractive to your prospects.

If you host your domain and blog with GlobalNPN we will NEVER expect you to increase our domain’s popularity by blogging on our domains. Your domain is YOURS, and your blog is YOURS. The web hosting is simply a service that we provide to our members to help them build their own brand.

Seriously everyone, do it right the first time. This is one of those things that you will look back on in a year and say, “.. sure wish I’d done this right the first time around..”

That’s it for now, keep on blogging 🙂

If this post helped or was of value to you, please “Like” it and share…

Thanks.

– Geoff Stephen

The 30 Day Blogging Challenge – Are you up for it?

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Hello all..

I would say “Happy Friday” to you but if you run your own business like I do… weekends are never really “weekends”. Not that I’m complaining 🙂

Okay, I have a challenge for you..

As most of us know, an essential part of our online presence is our blogs. Right? And in order to be productive in your blogging, you need to follow the “C.C.C.” rule:

“Constantly Create Content”

Hey, that’s not bad considering I just made that up now. lol

Seriously though, the content you create on your blog is not only important for your blog traffic, it’s also a very important part of your list building as well. Yes, yes it is.

You always need to be providing value to your list, and you blog content is an incredibly easy way to deliver it. As many of you know, most emails I send out will point you to my blog to get the complete message. Very rarely do I deliver a complete email message in an email (go figure) – I always give them the “gist” of it, then say “go here to get the rest..” and off they go to my blog. You can say so much more on a blog than you can in an email, and you can deliver it better, brand yourself, get feedback, and really put your personality into your message.

Right, so here’s your challenge…

In my opinion, you should be delivering content to your list – via your blog – 3-5 times per week.. MINIMUM. And if you want to put numbers to it, focus about 30% of it on marketing a product, the rest is just valuable content.

My challenge is for you to create 5 blog posts per week for the next 30 days.

Blog posts that are relevent to whatever you’re currently marketing of course. 5 posts per week for a month is 20 blog posts in total. Sounds like a lot but really all we’re talking about is 1 hour per day for 5 out of 7 days.

Note: If you’re feeling particularly creative you could do all 5 in one day, then all you have to do is post them on the approprate days. It’s up to you.

Honestly that’s not a lot of time, but blogs last forever so what you’re doing is creating content that you can use over and over again to provide value to your list.

What do you think? Can you do it? Will you do it? … or will you let it go, once again searching for an “easier way”?

As always, it’s up to you of course..

Oh and by the way, I’m challenging myself to do this as well. It’s not easy when you have other businesses to run but I’m up for it.

Let me know if you do this and I’d be happy to come over and comment or give suggestions..

So.. Happy Friday! Hit me up on Facebook if you like:

https://www.facebook.com/geoff.stephen

– Geoff Stephen

P.S. I have a new product coming out soon that will show you step by step how to build your list by 100-500 new (high quality) leads per week… for $0.00 using solo ads. Sound good?

No Excuses Summit 3 – What they got from me.

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Hello all,

It’s interesting.. since speaking at the No Excuses summit in Las Vegas last month I’ve been in touch with a lot of people that attended the event, and what’s interesting is what they had to say about it, and what they learned (and what they didn’t).

Here’s how I went about planning, presenting, and targeting a specific group of people..

When I planned my presentation for the event, I was very specific about who I was targeting with my information. The words and language that I used, the look and ‘feel’ of the presentation, the “goofy” graphics I had in the powerpoint, that corny touchy-feely stuff at the start, and even how I spoke, was all meant to target a certain sector of the attendees. I love marketing 🙂

To be honest, it was kind of an experiment on my part and I wanted to prove (to  myself, really) that I could zero in on a group of people in attendance who would be attracted to the type of information I was providing. I also know what kinds of people are attracted to ME.

You see, I was in attendance at the previous No Excuses event last year and I was pretty sure that there was a large percentage of the attendees there that were in the “this is totally over my head” group. People that wanted to take their business to the “next level” even though they hadn’t even got to the “first level” yet. People that got a lot of value from the speakers at the event but still realized that when they got home afterwards they didn’t really know what to DO, know what I mean? It’s like being in the middle class while the speaker is speaking directly to the upper class. It’s all great stuff but “I’m not THERE yet”.

That was my target audience and I think I nailed it.

How do I know?

Geoff Stephen and fellow NPN'er Jamie Rivera hanging out in the Penthouse suite at the Cosmopolitan Las Vegas

I know because of the response I got from the many attendees (and speakers) that approached me after I presented. The general feeling I got from their response was that of “thank you for breaking it down and making it simple for me, how can I work with you?“.  It was almost like they were relieved that I was willing to NOT be ‘cutting edge’ or be some ‘crazy marketing ninja’ with how I presented. I left that for the other guys, because I knew that’s how some of them were going to be on stage.

I was much the same way in my breakout room (which is a room after the event where people could ask you questions on a more intimate level etc.), I made it a really laid back question-and-answer session and I think people respected the non-salespitch atmosphere. One of the other speakers was also in my room and I am currently in ‘cahoots’ with them in planning some of their online marketing awesomeness.

Oh, and maybe here’s something you guys can learn from this (before I forget).. I made a TON of very lucrative connections at this event with attendees and the other speakers, and it’s not because I was pretending to be someone else. It worked so well because I KNOW who I attract, and I know HOW to attract them. And I did it by just being myself. Go figure. Take that to heart, and take that to the bank ;)..

So, in conclusion.. Mission accomplished.

I delivered my content based on who I am and successfully delivered ‘who I am’ to everyone there. Now they know. I’m just waiting for the “official” pictures and videos to be available so you can see what went down.

I had a fantastic time, Ray and Ferny put on a great event. Awesome.

Believe me, events like this can, no,  WILL change your life. So… are you going to be there next year??

Comment below.. and “LIKE” this post on Facebook if you like it 🙂

Have a great day.

– Geoff Stephen

Interested in an Ad Co-op for LeadSkimmer / GlobalNPN?

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Hello NPN’ers / Leadskimmers…

I know it’s been a while since my last “official” update to you, and I apologize, but I CAN assure you it’s not because I haven’t been working.

After speaking at the No Excuses Summit last month, I’ve been stepping back from the industry (as I know it), to try to get a different perspective on the direction things are moving in. It’s been an interesting few weeks to say the least, and I now have a clearer vision as to where GlobalNPN and Leadskimmer are headed. The future is awesome and I’m glad we’re all in it together..

Before I go into that any deeper (which I will soon), I want to ask you if you’d like to be a part of a rather large ad campaign that I’m going to be running, using LeadSkimmer as the funnel.

What I want to do is help you get leads for your own contact lists, and help you earn more money up front at the same time. Sound good? Thought so 😉

I’m developing new sales funnels that do just that – generate leads, make sales, back end into GlobalNPN.

But I need to know if you’re interested in investing some money in your business.

If the interest is there, I will program a “lead distribution process” that will ensure that leads (and potential upgrades) are evenly distributed between you. If the interest is not there… Well, I’ll be running the ads anyways.

So…

If you’re interested in participating in a MASSIVE ad co-op for Leadskimmer/Globalnpn, I would like you to express your interest in the comments below.

What I’m looking for are people that are genuinely interested in building their businesses to the next level.

Here are the requirements:
1. You must be either a DIRECTOR level GlobalNPN member, OR a PREMIUM Leadskimmer member (or both of course).
2. You must be willing to commit to at least $100 to build your contact list and your business.
3. You must accept that there is risk in all methods of advertising.

(In other words, I know what I’m doing, but don’t complain if one of our ads flops and you don’t end up a millionaire. It happens. There’s always risk.)

What I’m trying to do here is help those of you that aren’t confident in your own advertising and would like to be part of a co-op. (ie. you don’t actually have to DO anything here). I know you’re out there so let me know..

If you are interested in this, please comment below and I will get back to everyone with more details on how this will work.

When we put this together, this month with rock. I love this stuff 🙂

Again, comment below. And please “Like” my facebook page so we can keep in touch!

Have a great day!

– Geoff Stephen