Webinars That Get Results for Marketers

Hey all,

So we had our first “NPN Gold/Executive” webinar on Thursday evening.

It was awesome.

“Off the hook”, even.

We had a great group of individuals participating in incredibly valuable brainstorming sessions and idea-generating conversations.

I laid out the “curriculum” for our webinars and we jumped right at it and started to dig in to the tasks that lay ahead.

What I’m doing is taking them through my 5-step lead funnel process that starts at the very beginning, and goes all the way to where we look back on what we’ve done, how to improve on it, and where we go from there..

This is probably the most valuable teaching I’ve done in a loooong time.

This is NOT just me talking through some powerpoint presentation, telling the attendees what they should be doing (boring and lame)..

It is LIVE, “over the shoulder” training that is designed to show how to DO (and how not to do)  successful online marketing.

Here’s what one attendee posted on Facebook:

It is attendee participation (much of our webinar was discussion and brainstorming), and it is attendee accountability (you have to DO it if you want it).

I could go on, but basically here’s the deal..

The people that come to these webinars and participate, ARE GOING TO MAKE MONEY.

The correct way.

If you want this (and you should), simply upgrade your GlobalNPN account to the “Gold” level and you’ll receive a private invitation to the next webinar.

Do you want to be mediocre? Or do you want to build a business that will provide the lifestyle you really WANT it to provide..

Up to you. Some have already chosen.

Here’s a few minutes of our webinar where we were starting to lay out the plans…

Please “LIKE” and comment below if you’re ready to be one of our “Executive” members..

Or if you have no clue what I’m talking about..

Hit me up on facebook: https://facebook.com/geoffstephen
or email me at: geoffishere@gmail.com


– Geoff Stephen

The Formula for Making A TON of Money Online

Hello all.

Ok, I know (if you’ve been around this industry for any length of time) you’ve probably heard lots of “Magic Formulas/Strategies/Blueprints” for making money online. Everybody has the best/quickest/easiest way to do things.

There are Blogging Strategies, Social Media Strategies, Youtube Strategies, TE Strategies, Webinar Strategies, SEO Strategies… and the list goes on.

Know what? They’re all good, and they’re all important to be familiar with.

Wanna know what my “Secret Strategy” is??


When it comes down to it, all of those “secret” strategies I mentioned above are “additions” to what is really going on here.

They’re all based on a simple 5-step “system”, and this is the foundation underneath pretty much all internet marketing..

  1. Collect
  2. Communicate
  3. Qualify
  4. Close
  5. Copy (Go back to #2 and repeat..)

Well.. ok, it’s not really a “system”. But it IS a process. It’s a process that you should know, and it’s a process that you should follow and focus on.

In fact, before you try and market anything online, consider how you’ve decided to market your product, and then compare it to the 5-step process above. Does your marketing plan follow it? If not, I strongly recommend you integrate those 5 steps into your marketing before you decide to go for it.

I’d like to stress how important these steps are. Put it this way. You can make some money without following those steps. You can make millions by consistently following them. No, I’m not exaggerating.

Let’s go into a bit more detail:

1. Collect

Your first focus should be generating leads for your business (or prospecting). Lead generation and building your contact list is your primary focus. If this is NOT your primary focus, fix it.

2. Communicate

Once you have begun to generate leads (collect) and build your list, you need to develop a good business relationship with your list. Communication is huge in this business, and if you’re not providing ‘value’ to your list on a consistent basis, you will, quite simply, not make much money (if any).  Social media should be a big part of this step.

3. Qualify

This step can become a bit more ‘involved’ as it has to do with considering what to offer your lists. Qualification involves testing, re-testing, split-testing, and a bit of ‘guessing’ thrown in as well. Through your communication you should know who your market is, and who is on your list. If you don’t, it will be very difficult to be successful at recruiting someone into your MLM when all they want to do is be an affiliate marketer.

4. Close

The close is where you get paid. Here is where you make the sale and convert your prospects into buyers.

5. Copy (Go back to #2 and repeat..)

This step, for some reason, is forgotten or ignored by a lot of marketers. Some marketers stop after they’ve “closed” someone, thinking that “well, they bought something from me, now I can forget about them..”. WRONG! Fact: If someone buys from you, they’re a heck of a lot more likely to buy from you again. Don’t let them get away, keep them in your funnel. Communicate, re-qualify them, sell them something bigger! Don’t stop just because a sale has been made..

So, in a nutshell, there is your “secret moneymaking formula”. Write them down, and consider how you’re going to integrate those 5 steps into your own marketing plan.

That, my friends, is how you DO it. Now go get rich 😉


– Geoff Stephen

No Excuses Summit 3 – What they got from me.

Hello all,

It’s interesting.. since speaking at the No Excuses summit in Las Vegas last month I’ve been in touch with a lot of people that attended the event, and what’s interesting is what they had to say about it, and what they learned (and what they didn’t).

Here’s how I went about planning, presenting, and targeting a specific group of people..

When I planned my presentation for the event, I was very specific about who I was targeting with my information. The words and language that I used, the look and ‘feel’ of the presentation, the “goofy” graphics I had in the powerpoint, that corny touchy-feely stuff at the start, and even how I spoke, was all meant to target a certain sector of the attendees. I love marketing 🙂

To be honest, it was kind of an experiment on my part and I wanted to prove (to  myself, really) that I could zero in on a group of people in attendance who would be attracted to the type of information I was providing. I also know what kinds of people are attracted to ME.

You see, I was in attendance at the previous No Excuses event last year and I was pretty sure that there was a large percentage of the attendees there that were in the “this is totally over my head” group. People that wanted to take their business to the “next level” even though they hadn’t even got to the “first level” yet. People that got a lot of value from the speakers at the event but still realized that when they got home afterwards they didn’t really know what to DO, know what I mean? It’s like being in the middle class while the speaker is speaking directly to the upper class. It’s all great stuff but “I’m not THERE yet”.

That was my target audience and I think I nailed it.

How do I know?

Geoff Stephen and fellow NPN'er Jamie Rivera hanging out in the Penthouse suite at the Cosmopolitan Las Vegas

I know because of the response I got from the many attendees (and speakers) that approached me after I presented. The general feeling I got from their response was that of “thank you for breaking it down and making it simple for me, how can I work with you?“.  It was almost like they were relieved that I was willing to NOT be ‘cutting edge’ or be some ‘crazy marketing ninja’ with how I presented. I left that for the other guys, because I knew that’s how some of them were going to be on stage.

I was much the same way in my breakout room (which is a room after the event where people could ask you questions on a more intimate level etc.), I made it a really laid back question-and-answer session and I think people respected the non-salespitch atmosphere. One of the other speakers was also in my room and I am currently in ‘cahoots’ with them in planning some of their online marketing awesomeness.

Oh, and maybe here’s something you guys can learn from this (before I forget).. I made a TON of very lucrative connections at this event with attendees and the other speakers, and it’s not because I was pretending to be someone else. It worked so well because I KNOW who I attract, and I know HOW to attract them. And I did it by just being myself. Go figure. Take that to heart, and take that to the bank ;)..

So, in conclusion.. Mission accomplished.

I delivered my content based on who I am and successfully delivered ‘who I am’ to everyone there. Now they know. I’m just waiting for the “official” pictures and videos to be available so you can see what went down.

I had a fantastic time, Ray and Ferny put on a great event. Awesome.

Believe me, events like this can, no,  WILL change your life. So… are you going to be there next year??

Comment below.. and “LIKE” this post on Facebook if you like it 🙂

Have a great day.

– Geoff Stephen