“Why people stop opening, reading, and clicking on your emails.”
Here’s the scenario..
You start building your list, running solo ads, generating leads through whatever type of advertising you’re doing.
People are opening your emails and clicking on your links etc..
For a while..
Then things start to change.
With each campaign you send out to your leads, less and less of your leads are opening your emails and even less are clicking on the links inside your emails.
You start to panic and it becomes a bit of a desperate situation.
So.. what’s going on?
Why are they not opening?
Why are they not clicking anymore?
When it comes down to it, there are 2 main reasons why people stop reading your emails.
- They simply aren’t interested in what you’re sending them.
- You’re confusing them with “no focus” emails.
#1 is fairly obvious and there’s not much you can do about it. Some of your subscribers will just stop being interested in what you’re sending.. for whatever reason.
#2 is a little more involved. This happens when you start sending emails that have different subjects (different content focus), or are blatant marketing pitches for different products or opportunities.
When your subscriber signed up to your list, they signed up (I’m assuming) to get some specific information from you – because they are interested in that type of information.
A big part of email marketing is branding yourself and making sure your subscribers know it’s an email from YOU. If your emails are “all over the place” as far as content goes, you’re going to confuse your subscribers.
In fact, to them, all your emails will look like they’re being sent by different people.. and I’m sure they get enough emails throughout the day from different marketers.
You want to stand out – not blend in.
Find your voice, find your style, show your focus, and you will build a list of subscribers that will open, read, and click on all your emails.
Stay on track, respect your reader, stop changing gears so quickly.
Once you start doing that, you’ll start seeing more engagement and (most importantly in sales) trust.
As always, LIKE, Share, and comment below..
- Geoff Stephen
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