It’s interesting.. since speaking at the No Excuses summit in Las Vegas last month I’ve been in touch with a lot of people that attended the event, and what’s interesting is what they had to say about it, and what they learned (and what they didn’t).
Here’s how I went about planning, presenting, and targeting a specific group of people..
When I planned my presentation for the event, I was very specific about who I was targeting with my information. The words and language that I used, the look and ‘feel’ of the presentation, the “goofy” graphics I had in the powerpoint, that corny touchy-feely stuff at the start, and even how I spoke, was all meant to target a certain sector of the attendees. I love marketing 🙂
To be honest, it was kind of an experiment on my part and I wanted to prove (to myself, really) that I could zero in on a group of people in attendance who would be attracted to the type of information I was providing. I also know what kinds of people are attracted to ME.
You see, I was in attendance at the previous No Excuses event last year and I was pretty sure that there was a large percentage of the attendees there that were in the “this is totally over my head” group. People that wanted to take their business to the “next level” even though they hadn’t even got to the “first level” yet. People that got a lot of value from the speakers at the event but still realized that when they got home afterwards they didn’t really know what to DO, know what I mean? It’s like being in the middle class while the speaker is speaking directly to the upper class. It’s all great stuff but “I’m not THERE yet”.
That was my target audience and I think I nailed it.
How do I know?
I know because of the response I got from the many attendees (and speakers) that approached me after I presented. The general feeling I got from their response was that of “thank you for breaking it down and making it simple for me, how can I work with you?“. It was almost like they were relieved that I was willing to NOT be ‘cutting edge’ or be some ‘crazy marketing ninja’ with how I presented. I left that for the other guys, because I knew that’s how some of them were going to be on stage.
I was much the same way in my breakout room (which is a room after the event where people could ask you questions on a more intimate level etc.), I made it a really laid back question-and-answer session and I think people respected the non-salespitch atmosphere. One of the other speakers was also in my room and I am currently in ‘cahoots’ with them in planning some of their online marketing awesomeness.
Oh, and maybe here’s something you guys can learn from this (before I forget).. I made a TON of very lucrative connections at this event with attendees and the other speakers, and it’s not because I was pretending to be someone else. It worked so well because I KNOW who I attract, and I know HOW to attract them. And I did it by just being myself. Go figure. Take that to heart, and take that to the bank ;)..
So, in conclusion.. Mission accomplished.
I delivered my content based on who I am and successfully delivered ‘who I am’ to everyone there. Now they know. I’m just waiting for the “official” pictures and videos to be available so you can see what went down.
I had a fantastic time, Ray and Ferny put on a great event. Awesome.
Believe me, events like this can, no, WILL change your life. So… are you going to be there next year??
Comment below.. and “LIKE” this post on Facebook if you like it 🙂
Have a great day.
– Geoff Stephen
32 thoughts on “No Excuses Summit 3 – What they got from me.”
Good job Geoff. Looking forward to your learning manifesting in New stuff for npn members. Best wishes to all. Pete
Glad to here it was an awesome event for you Geoff! Can’t wait to see the videos and pics. I’m really looking forward to seeing how this will be integrated into NPN!
Thanks for the comments Richard.
Sounds like I would have been in your target audience! I’m definitely going to be there next year and look forward to see what you come up with as a result of the experience.
Awesome! Hope to see you next year..
Geoff, your strategies and personal touch were outstanding as usual. I look forward to reading about and viewing the remaining part of this episode.
Thanks John, I appreciate the comments.
Hey Geoff, great review and I’m really looking forward to more of the results in terms of new marketing tips and tricks. Truth be told I can hardly wait. I am in 100% agreement with how you approached your content and delivery, after all, the best any of us can be is who we were meant to be. I appreciate you and it’s pretty clear that I’m not the only one…
Hi Geoff, what a refreshing change that would have been for people there… have attended many similar events and agree it can be a bit of a competition for “cuttingest edginess” among the speakers…
Something practical, down to earth and USEABLE would be very welcome!
So glad we have you all the time…! 🙂
Thanks Karen. My delivery was intentional.. For the exact reasons you stated. 🙂
You are a great teacher.Speak the language
your students understand.I’m feeling that all the time,I’m in a wrong class.:)
Thanks, I appreciate it.
I eas there at NES3 and I feel like you did nail it. So many of the speakers wanted to talk to those who are already in the ether but there are those of still just trying to figure out what the first articles should be on our blog.
Thanks for being YOU.
Bill, thanks for the comments, I’m glad to help out.
It was a pleasure to meet you there @ NES3. We enjoyed your content and marketing tips and are looking forward to learning more.
Hi Arnie. Nice meeting you also.
I guess this is why I cant miss any more of your seminars.
I will definitely be at the next one
You better be, bro. 😉
Hey Geoff! You nailed it at NES3 without any hype or shiny object. People join organizations because of leaders like you. Thank you for all the hard work you do. Btw I like the pic… that’s me the fellow NPN’er! Let’s do it again next year…
Hi Jamie, thanks. Was fun hanging out. Hope it’s okay I used your picture, it was the first one I found. 🙂
Hey Geoff! You can use my pic anytime buddy! You drove a nice amount of traffic to my website and gave me some leads!! lol Thank you!
a job well made and a seminar that’s worth to attend…..
Man Geoff, you make me feel like I really missed out on the event. I gotta make it next year. It’s only a 4 hour drive so I have “no excuse”. Thanks for sharing this post my friend.
Steven, there are no excuses! lol. Get there next year..
Great Geoff. Sounds like you did wonderfully and I am looking forward to seeing the official pictures and videos when they come out. I wish I had been there to see you. I am certainly part of that crowd where most of the current “gurus” are talking way over my head and it all sounds great, but I mostly I am just lost.
Thanks for all your hard work.
Hi Mark, thanks for your comments.
Hi Geoff, It was very interesting reading your report of the event labeled “no excuses”summit.
As I ready your report it got me thinking of that famous quote, “To thine own self be true.” You
“nailed it” because you gave of yourself and allowed the audience to see “You” and not some fictitious marketing Guru. We all need to take a page from your book.
Too many people try to be someone they’re not, and it really only hurts them in the long run – especially in this business.
Thank for your comments Geoff.
Was thinking of going just because you were speaking. Did not. Will not miss it next year.
Thanks Jess, I appreciate that. However there are soooo many benefits to showing up at events like these it makes it hard to NOT go..