Interested in an Ad Co-op for LeadSkimmer / GlobalNPN?

Hello NPN’ers / Leadskimmers…

I know it’s been a while since my last “official” update to you, and I apologize, but I CAN assure you it’s not because I haven’t been working.

After speaking at the No Excuses Summit last month, I’ve been stepping back from the industry (as I know it), to try to get a different perspective on the direction things are moving in. It’s been an interesting few weeks to say the least, and I now have a clearer vision as to where GlobalNPN and Leadskimmer are headed. The future is awesome and I’m glad we’re all in it together..

Before I go into that any deeper (which I will soon), I want to ask you if you’d like to be a part of a rather large ad campaign that I’m going to be running, using LeadSkimmer as the funnel.

What I want to do is help you get leads for your own contact lists, and help you earn more money up front at the same time. Sound good? Thought so 😉

I’m developing new sales funnels that do just that – generate leads, make sales, back end into GlobalNPN.

But I need to know if you’re interested in investing some money in your business.

If the interest is there, I will program a “lead distribution process” that will ensure that leads (and potential upgrades) are evenly distributed between you. If the interest is not there… Well, I’ll be running the ads anyways.


If you’re interested in participating in a MASSIVE ad co-op for Leadskimmer/Globalnpn, I would like you to express your interest in the comments below.

What I’m looking for are people that are genuinely interested in building their businesses to the next level.

Here are the requirements:
1. You must be either a DIRECTOR level GlobalNPN member, OR a PREMIUM Leadskimmer member (or both of course).
2. You must be willing to commit to at least $100 to build your contact list and your business.
3. You must accept that there is risk in all methods of advertising.

(In other words, I know what I’m doing, but don’t complain if one of our ads flops and you don’t end up a millionaire. It happens. There’s always risk.)

What I’m trying to do here is help those of you that aren’t confident in your own advertising and would like to be part of a co-op. (ie. you don’t actually have to DO anything here). I know you’re out there so let me know..

If you are interested in this, please comment below and I will get back to everyone with more details on how this will work.

When we put this together, this month with rock. I love this stuff 🙂

Again, comment below. And please “Like” my facebook page so we can keep in touch!

Have a great day!

– Geoff Stephen

11 Tips for Creating Email Subject Lines that Work (and 1 bonus tip)

Hello NPN’ers,

Email marketing is a very competitive business, and writing email subject lines that increase your open rates can be the “win or lose” determining factor in your email campaigns.

Below I have compiled a quick list of tips and ideas that can help you be more successful in your email marketing. I hope you get some value from what I have to share…

1. Short and sweet

A subject line needs to be short and to the point. Generally keep it under 50 characters. Remember your content is in the email body, it doesn’t need to be in the subject line too.

2. Use numbers and counts

This is an often used tactic that creates interest in the reader. People love to read “top” lists because they’re easy to read, and quick to digest. I’d recommend your list be less than 15 and more than 4. Odd numbers seem to work better. ie. 7 or 13 works better than 8 or 10.

Example: “Top 7 ways to get free leads”

3. Actionable subject lines

Use action words to intensify your subject line. You need your reader to take action now, not sometime whenever they feel like it.

Example: “..Get my free report NOW”

4. “friend” subject lines

These work well to get emails opened, but you have to be careful as they are often deemed to be misleading. Use them, but use them sparingly.

Example: “hey it’s me again”, or “did you get this?”

5. Personalize

Personalizing your subject lines is kind of debatable whether it works or not. Some people say to always personalize your subject lines, but honestly I’m not sure if it’s a good thing, or even necessary. Only your own testing will tell you whether they work for you or not.

Example: “{firstname}, get my free report now!”

6. Don’t mislead

You could say this is common sense, but there are still many people that do this out of desperation. Being misleading in your subject lines can result in a lot of unsubscribes from your list, so be careful. Basically, if you feel you have to be misleading, your content or probably isn’t worth buying anyways.

7. Test and re-test

Yep, this is an important one. Email marketing is all about testing. In fact, every time you send out an email, you are testing what you’re doing. Keep track of all your emails and your subject lines. Your autoresponder system should be able to give you the stats you need with regards to the interest you’re generating with your emails. Look at open rates and clickthrough rates for each subject line you use.

8. Use controversy

Quite often being a little bit “controversial” in your subject lines can increase your open rates, but make sure you’re not misleading people at the same time. Generate more interest by creating the “wow, I really gotta read this one!” curiosity in your email list.

Example:  “This could make some people very angry…”

9. Answer a question:

If you know your market, and what type of people are on your email list, you should be able to determine what questions they might have. A question in the subject line can make your readers curious enough that they’ll want to find the answer by opening your email.

Example: “Is Making a living from your computer really possible?”

10. The “how to” subject line

Everyone wants to learn how to do something, especially if it benefits them in any way. Give them a simple “How to…” subject line in your emails and if they’re interested in the topic they’ll certainly want to read the rest of your email message.

Example:  “How to write subject lines that always get attention.”

11. Don’t use “re:”, “fwd:”, “confirm your subscription”, “payment received” etc.

This ties in to being misleading in your subject. All this does is anger your reader and they will click the unsubscribe link in your email, guaranteed.

12 (bonus tip). Specifics Really Work!

Using specific numbers or results can improve your email open rates drastically. Use odd numbers, or odd times to create more curiosity.

Example: “How to get 67 free hot leads by dinner time!”

If you keep it interesting and keep providing valuable information to your readers, you will be successful in your marketing campaigns. Remember to be consistent with when you send your emails out as well, you need to train your list to know when you’ll be sending out your updates.

That’s it from me, have a great day!

Geoff Stephen

What happens in Vegas..

Hello NPN’ers,

1. First a ‘new website’ update..

I appreciate all the excitement over the new Global NPN website features that I described in my last update. However, to answer your question: No, as of right now I don’t have a date when the new site will be live. I still have much work to do on it all and to announce a launch date at this time would just be irresponsible.  I will keep everyone updated as things progress and get closer, and yes I’ll have a date soon but not at this time. I won’t launch anything that’s not complete. Thanks for your patience and if you have any more suggestions on what you’d like to see (or not see) on our main website please don’t hesitate to message me.

2. Anyone want to meet in Las Vegas?

On another note, I’m planning on flying down to the “No Excuses II Summit” in Las Vegas at the end of April. It should be a really fun, and a really big, conference. I didn’t go to the last one but I heard it was excellent. It’s a “no pitch” event which means it’s all information that can apply to what you’re doing in online business. There will be lots of speakers, some of the biggest names in the industry teaching what they know best. Events like this can be a great place to network and meet the industry pro’s, and lots of ‘up and coming’ leaders as well. Really it’s just fun (and educational) to hang out with a bunch of people that have the same goals and aspirations as you do, and that you can exchange ideas and contact information with.

I’d like to meet some of you in person, so if you would like to meet up with me go ahead and purchase your No Excuses Summit Ticket and then shoot me an email so we can exchange contact info and meet up while we are there.  It’s going to be a lot of fun – bring your camera!

Check it out here:

That’s all for now, have a great weekend.

– Geoff.