I want to let you in on a little ‘secret method’ I have to making sure that the GlobalNPN referrals I get personally are going to be active and motivated networkers.
I have heard from people all over the online MLM industry that (while they may have no problem generating leads) the leads and referrals that they generate are simply not the ‘right’ people for their business. They get leads, and they convert to paying members, but they don’t produce in their downline and eventually they just drop out. Sound familiar?
I often hear things like, “My referrals never return my emails”, or “My downline isn’t doing anything!”, or “I try to help them but they don’t respond..”, or “I recruited him, never heard from her, and then she just quit without a word!”. I hate hearing stuff like that.
I know it’s frustrating because you’ve just wasted a ton of time (and probably money) recruiting these people and they just don’t work out.
Some people blame the industry for this, and they’re partly correct. It’s true there are millions of people out there that are looking for a “quick buck” and will join anything to give it a shot, even though they have no idea what it takes to succeed in this business. Most of these people need significant “hand-holding” and generally never make any real money. And when I say “hand-holding”, I really mean “time-wasting”. I know that your time as a sponsor is valuable, and trying to get these people going can be a real stress on you and can take you away from supporting your real “active” referrals.
The way most people do their prospecting online is to get as many eyeballs in front of their capture page as possible, which is what you should be doing.. However..
The problem lies in what happens after they’ve generated their leads.
What happens next is some of those leads will upgrade into your GlobalNPN downline in hopes that they’ll make some fast money, without knowing what’s involved. And then the vicious circle begins again with you (as their sponsor) trying to turn these people into network marketers, while they just want to magically get rich without doing anything.
Yes, you make a quick referral commission off these people but you may have figured out that you’re probably going to be back at square one in a month or two after they give up and hop off to the next opportunity they see.
So what the heck do we do about this?
What needs to happen is a qualification process before your leads are introduced to your GlobalNPN links. It’s not a difficult thing to do and it really separates the bad from the good.
There’s nothing wrong with generating as many leads as you can possibly generate, as quickly as you can. The more leads the better. BUT only a few of those leads will be good mlm’ers, and the rest can still be good leads to make money from in other ways. You need to qualify your MLM’ers before you give them GlobalNPN.
Here’s what I do, and it works really well.
First of all I have my own capture page, which offers something for free in turn for their opt-in. This is the top of my marketing funnel.
Now after they opt-in, they get forwarded to the free product they requested, and now they’re in my funnel and I can market to them.
My funnel focuses on generating MLM-specific leads. In other words, my capture page and free product specifically have to do with building an MLM business. That way I know that the people opting in are interested in building their MLM businesses, as opposed to just buying stuff from me.
Inside my funnel I have videos and information on me and what I do, and I also have some other training videos to keep them interested and moving through my funnel.
At some point in my funnel I want to qualify them before I decide to introduce them to my MLM Opportunity (ie. GlobalNPN).
Here’s how I do that..
I give them something to do. I simply give them a task to complete. I basically tell them that before I decide to work with them, I need to know more about them, and I need to know what their goals are – both short term, and long term goals. And I want to know “why” they have those goals, I dig a little deeper than “how much money do you want to make”. ie. they have to justify to me the amount of money they want to make. It can (and should) go beyond the whole money-making aspect as well…
So, before anything goes further, I say “if you want to join me in what I’m doing here, I need you to complete this task”.
Doing this accomplishes a few things..
- It engages the prospect.
- Here they get to DO something. People like being told what to do.
- It forces the prospect to communicate with me directly.
- It creates anticipation in the prospect, they know that I’ll be responding to them directly to either approve or disapprove (ie. they remember me).
- It encourages the prospect to be honest and forthcoming with what they want to accomplish.
- It shows that I am genuinely interested in knowing more about them, and that I’m not just trying to sell them something.
- It ultimately shows whether or not they’re the kind of person I want in my downline.
After doing this, I know that the people that complete my “task”, at the very least, are people that..
- are willing to communicate
- probably have some experience
- can follow instructions
- take the initiative
- have specific long-term and short-term goals
- have good work ethics
- genuinely WANT to work to succeed.
And remember, if they don’t qualify, they’re still on my list… which means I can still market “other stuff” to them 🙂
Honestly, I believe that if you do the same thing, you will have a lot less difficulty in building your NPN business. You will get quality people in your downlines which will save you TONS of time and money in the long run.
I am currently testing this in NPNDirectorMachine, giving the leads a very quick couple of questions to answer. I am getting lots of responses to it, which is excellent. So.. if you start getting “task results” in your inbox from your NPNDirectorMachine leads, please reply to them RIGHT AWAY – these are the people you want and you need to get in contact with them. I will activate this in the next few days..
For the BASICS on how a marketing funnel works:
Let me know what you think..
– Geoff Stephen