How to Make Your Email Campaign More Effective

Quick Tips For Making Your Email Marketing Campaign Effective

Email marketing is the best way to generate new customers online. By offering something to your visitors in return for their email address, you instantly have the potential for a customer. That something might be an e-book, monthly newsletter, or anything else that has value. However, not all email marketing campaigns are created equal, and so it’s important that you know how to make the most of your email marketing campaign.

#1 Give Them What They Want

The number one rule for email marketing to be successful is to give them what they want. If they sign up for an email newsletter then offer them options about the type of newsletter/download they’ll get. Bottom line – always send relevant content and you can’t go wrong.

#2 Edit Then Edit Again

One of the biggest mistakes made is to create the newsletter or other material and send it out. Once it’s gone there’s no bringing it back. What so many don’t realize is that grammar and your style are as important in your email content as it is on your blog or your website. Before you hit the send button edit and then edit again, to make sure there are no grammar mistakes and that your message flows.

#3 Create a Publishing Calendar

Nothing will have your subscribers’ loose interest faster than irregularity. If you send out a message and then don’t send anything for months, they’ll forget about you. They’ll not bother to read your next message, worse unsubscribe, or mark it as spam. So create a publishing calendar that outlines when you’ll send out your message, what your email message will be, and what your message will look like.

#4 Test (the formatting)

Mobile devices and different email clients receive emails differently. For that reason, you should send out a test email to different devices to make sure that it appears correctly on the screen.

#5 Know and Understand Spam Rules

Many people send out what would be considered spam because they simply don’t know that they’ve broken the rules. Read the Can-Spam act and you will be able to avoid getting yourself into trouble. You are only allowed to send out bulk emails to anyone who asks to receive that email. If you collected email addresses through correspondence but no one asked to have anything sent then you are spamming them.

These five simple steps will make your email marketing campaign become more effective.

Hope this was helpful.

– Geoff Stephen

Simplicity Rules Internet Marketing

Hey all,

I did a webinar last night with VaNessa Duplessie, Greg Gomez III, and Taigh Smyth. We talked a lot about how ‘simplicity’ is key in creating your business presence online.

We are also putting on a workshop in Seattle on the weekend of Dec. 7-9. If you are truly interested in getting the knowledge and tools you need to succeed in this business, and if you love small workshop environments as much as I do, I’d recommend coming to our event. As I said, it will be a small group (less than 100) which means lots of one-on-one time with myself and the other instructors. This means less talking and more “doing” and “learning”..

You can find out more here: (tell them I referred you!)

Here’s the replay of the webinar:

Here’s a rough draft of what I spoke about:

I want talk about simplicity.

My tip ultimately here is to keep things simple and not overcomplicate things, but still be effective in your delivery, whether online or offline… Simplicity rules internet marketing. Now I don’t mean keeping things simple because you don’t know any better, or because you just don’t know how to make things more complicated. I’m talking about the realization that keeping things simple is something that you need to do deliberately, and not just because you don’t want to work any harder. It’s actually quite difficult, and it takes a lot of practice, to be simple and effective.

And to accomplish this is to force yourself to limit the amount of information that you want to convey without limiting it’s value. And if you do this, what you’ll find is that you literally force the creativity out you. If you put limits and restrictions on yourself you kind of become more creative and more resourceful, almost by default.

When restrictions are placed in a creative process and when information is limited, creativity thrives as we’re forced to think outside of the box that having too much information actually places us inside of.

Think: twitter 140 char limit. They give you 140 characters to convey your message, and only 140 characters to effectively convey your message and invoke the reader’s curiosity etc… It’s not easy. But people have become incredibly creative when using twitter, and lot of programming time has gone into creating things like URL shorteners.. so it would all fit in that 140 characters.

Twitter could have said “Ok, we’ll give you 240 characters now”. But that would have taken away the uniqueness of it and it would have made it too easy to put your message out, and it would have become less effective.

The same can be said about creating headlines, blog titles, email subject lines. Even when doing things like making videos or audios. Finding the simplest way to convey your message, and do it effectively.

Simplicity is where our foundation needs to lie within. Once we have that foundation and the mindset that surrounds it,  we can then start to bend our minds around what is needed to take it to the next level and to start thinking more creatively.

That’s why focus and simplicity is so important. Once you understand the simple processes that we do as Internet marketers, you can start to realize where your own personality and creativity needs to kick in.

Let me know if you find this helpful, maybe I’ll see you in Seattle…

– Geoff.

The 30 Day Blogging Challenge – Are you up for it?

Hello all..

I would say “Happy Friday” to you but if you run your own business like I do… weekends are never really “weekends”. Not that I’m complaining 🙂

Okay, I have a challenge for you..

As most of us know, an essential part of our online presence is our blogs. Right? And in order to be productive in your blogging, you need to follow the “C.C.C.” rule:

Constantly Create Content”

Hey, that’s not bad considering I just made that up now. lol

Seriously though, the content you create on your blog is not only important for your blog traffic, it’s also a very important part of your list building as well. Yes, yes it is.

You always need to be providing value to your list, and you blog content is an incredibly easy way to deliver it. As many of you know, most emails I send out will point you to my blog to get the complete message. Very rarely do I deliver a complete email message in an email (go figure) – I always give them the “gist” of it, then say “go here to get the rest..” and off they go to my blog. You can say so much more on a blog than you can in an email, and you can deliver it better, brand yourself, get feedback, and really put your personality into your message.

Right, so here’s your challenge

In my opinion, you should be delivering content to your list – via your blog – 3-5 times per week.. MINIMUM. And if you want to put numbers to it, focus about 30% of it on marketing a product, the rest is just valuable content.

My challenge is for you to create 5 blog posts per week for the next 30 days.

Blog posts that are relevent to whatever you’re currently marketing of course. 5 posts per week for a month is 20 blog posts in total. Sounds like a lot but really all we’re talking about is 1 hour per day for 5 out of 7 days.

Note: If you’re feeling particularly creative you could do all 5 in one day, then all you have to do is post them on the approprate days. It’s up to you.

Honestly that’s not a lot of time, but blogs last forever so what you’re doing is creating content that you can use over and over again to provide value to your list.

What do you think? Can you do it? Will you do it? … or will you let it go, once again searching for an “easier way”?

As always, it’s up to you of course..

Oh and by the way, I’m challenging myself to do this as well. It’s not easy when you have other businesses to run but I’m up for it.

Let me know if you do this and I’d be happy to come over and comment or give suggestions..

So.. Happy Friday! Hit me up on Facebook if you like:

– Geoff Stephen

P.S. I have a new product coming out soon that will show you step by step how to build your list by 100-500 new (high quality) leads per week… for $0.00 using solo ads. Sound good?

Does LeadSkimmer Work?

Well, does it work??

That seems to be the “most frequently asked” question about Leadskimmer.

The answer?

In a word: absolutely.

I get an email every time a new LeadSkimmer account is created, and just to prove to you all that this is working on a constant and consistent bases, here’s a video…

That’s it.

Have a great day!

– Geoff Stephen

Lead Skimmer Update – Jan. 9, 2012 – New backoffice features..

Hey LeadSkimmers,

Some cool updates coming this week that will help you make more money with our system, adding huge value to your (already valuable) membership!

I’m starting to see real consistency with your lead generation, leads coming in on a consistent basis every day, which is what it’s all about.

Latest updates:

  1. “Download your leads to .csv” has been added to your backoffice.
  2. Link Tagging now available to track your LeadSkimmer Advertising.
  3. New “LeadSkimmer Forum” section on our message board

Here is a video on my latest updates:

So… remember to keep using your Link Tags to track where your leads came from, and follow up with your leads immediately – on a PERSONAL level. Don’t just blast them a generic sales message (useless!). Start building the relationship end of things, provide them with the value that only YOU can provide, and get them to understand what you’re all about. People respond to people, not crappy (“Hello, Friend!”) sales copy.

I have created a new section on our message board for LeadSkimmer discussion here:

We are working very quickly towards the 10,000 member mark, just keep using the highest converting video capture page around… That capture page is changing lives, and creating results for people that literally NEVER get results!

The backoffice is only getting better, keep on leadskimming..

– Geoff Stephen