Here is a question I asked myself back when I started out in internet marketing years ago..
Did I want to run a business, or did I just want to do it as a ‘hobby’.
You see, there’s a huge difference between the two, in how you decide to run your online business.
Basically there are two ways to consider how you really want this whole online business thing to turn out. But this is really important because it’s a choice you need to make sooner than later when you’re thinking about starting an online business for yourself.
Here are your choices:
Build a business, create long term wealth.
Sell stuff online as a hobby.
You can either seriously build your business, focus on creating long term wealth, create a foundation that will enable you to sell ‘any’ product or service based on the brand you’ve created for yourself.
You can just ‘sell stuff online’. Be a faceless, nameless, anonymous affiliate and focus on getting traffic to your affiliate links. Nothing more, nothing less.
Now, there’s honestly nothing wrong with choosing either option. But you should make this choice as soon as you can, otherwise you’ll be forever stuck in ‘limbo’ without any real path to follow.
You have to understand there are big differences between these two choices..
Building a business and focusing on creating long term wealth is a LOT of HARD work. But the pros far outweigh the cons. You’ll be building something you can be proud of, something you can stand behind and something that can realistically generate millions of dollars in sales, and something that generates true passive long term income.. It sounds great (and it is) but you have to be COMMITTED to following through. Not for months, for years.
On the other hand, if you just want to ‘sell stuff online’.. Yes, you can make a lot of money doing this as well, however you have to realize that if you traffic stops (if YOU stop), your sales will too. And once your sales stop, you’ll be right back where you started..
There are two paths you can follow, and I can help you with both, but YOU have to choose and ACCEPT the reality of the choices you make. ie. If you don’t choose to build a solid brand and business, don’t expect to HAVE a business.
That’s all, just make a choice so you can follow through with what that choice is.
Have a great day!
P.S. If this information is helpful, please comment below, “LIKE” it on facebook, and opt in to my list in the sidebar.
And you just wrote a great piece of content that you’re SURE will help your readers get ahead..
So you post your content to your blog, maybe mail your link out to your list.. and you’re done, right?
If that’s all you do with your great content, you are seriously missing out on a lot more traffic and leads for your business.
What you need to learn how to do is to “repurpose” your content.
What that means is to take the content you created, and “repurpose” it to be distributed through other means.
Sure, a blog post is a blog post. But why leave it at that? Why not turn it into as many other types of content that you can? If you leave it as it is.. consider it a waste of your time and talent.
Here’s what I mean…
Take your blog post and ….
Turn it into an article and submit it to the main article directories
Turn it into a podcast by just reciting what you just wrote
Turn it into a youtube or vimeo video
Turn it into a youtube video with simple power point slides
Turn it into a slide share
Turn it into an autoresponder message
Turn it into an email broadcast to your list
Turn it into a presentation and make a training video on it
Turn it into a webinar training
Turn it into a ‘free report’ that you give away to help build your list
Turn it into an ebook to sell (or part of an ebook)
Turn it into a press release
Break it up into parts and create more related content..
.. and don’t forget to link everything back to your blog or your capture page and SHARE SHARE SHARE
So there’s a few ideas to get you started.
Just keep creating value for your readers and share your value through as many distribution channels as you can with the time you have available. There’s no need to create a new piece of content for each, just repurpose the content you’ve already created.
There are plenty of services out there where you can start a blog for free, no upfront costs, no monthly fees. There are also services out there that actually charge you a monthly fee so you can blog on THEIR domain – and that one I REALLY don’t get. I mean, why would I give someone my money every month, AND give them all my content at the same time??
That’s like me saying: “Sure I’ll teach you how to play guitar, but let me pay YOU to learn from ME.”
At first you may think that this is a good way to start out in the blogging world, because admittedly it does sound attractive at first, right?
“.. well, it’s free and it sounds like a good way to get my feet wet and see if I like it..”
You have to understand that once you start out the WRONG way in blogging, the more you do it, it gets harder and harder to turn it around the right way. To put it simply, you need to stop blogging on someone else’s domain!
By “blogging on someone else’s domain” I mean if you have a blog that has a URL like these:
Doing it that way is essentially the same as YOU advertising in order to build someone else’s contact list. And we all know how I feel about that.
As an internet marketer, you NEED to have your own presence on the internet. You need to have your OWN blog on your OWN domain. There really is no other way around this, and it’s important.
Question: is this a hobby for you, or is this a business you want to build? That’s the difference.
If you are blogging on someone else’s domain, you’re really just setting yourself up for disaster..
What happens if they delete your posts? What happens if their domain gets slapped by Google and your traffic is gone? What happens if their servers get hacked? What happens if some other blogger on the same domain spams the server out of existence? Well.. too bad for you I guess. There goes all your hard work, there goes your content. It happens. Back to square one. How fun is that?
If you have your own domain, your own blog, YOU are in control of your online presence. YOU own your own content. YOU are in control of the “look” of your blog. YOU can easily move it to a different hosting company if need be. YOU can back up your blog in case of a disaster. And best of all, YOU look professional and attractive to your prospects.
If you host your domain and blog with GlobalNPN we will NEVER expect you to increase our domain’s popularity by blogging on our domains. Your domain is YOURS, and your blog is YOURS. The web hosting is simply a service that we provide to our members to help them build their own brand.
Seriously everyone, do it right the first time. This is one of those things that you will look back on in a year and say, “.. sure wish I’d done this right the first time around..”
That’s it for now, keep on blogging 🙂
If this post helped or was of value to you, please “Like” it and share…
I’ve recently had some concerns from members not getting good advice or information from their sponsors. Please listen to the video (audio) below for my take on being a good sponsor..
[toggle title=”Click Here for the (rough) text version..” style=”fancy”]I see this happening quite a bit in internet marketing..
One of our members will go to their sponsor with a question, and either their sponsor will ignore them because they don’t know the answer… or they’ll give them some answer that is probably bogus information that they have no idea whether it’s accurate or not, or they just answer with something because they feel they have to give them an answer – because they’re the sponsor.
If your referral asks you for help or advice. Don’t think that you have to have an answer for them – especially if you don’t know the right answer. You job as a leader is to help your team find the answers to the questions they have. For example, if they ask you what’s the best way to get word out about my business on facebook. Don’t give them some answer that you have no idea whether it works or not.
Your answer, as their leader, should be, “you know, facebook isn’t my area of expertise, let me find out what I can for you so I can point you in the right direction. I know a couple people that have been really successful with that type of marketing, let me do some research and get back to you.”
You don’t have to have the answers, but you need to assist in finding solutions. As you can imagine, I get lots of marketing questions from lots of different people, all with different skill sets and experience. And honestly i don’t have the answers to a lot of their questions, a lot of them I do, but with many of the questions, I might not be the right person to ask… but one thing I’m good at is I’m very proficient at finding solutions for people. So if I can’t answer a question directly, I can spend some time researching, and then I can point them in the right direction so they can find their answers themselves.
So I can do some research and answer their question this way, “I’m not the right person to ask, but check out this guy’s blog, he’s really knowledgable in what you’re trying to do and he has some great ideas and can point you towards some great resources that will help you accomplish what you’re trying to do.” or I can take it one step further and reply with “I did some checking for you, and here’s what I found out and this might answer your question..” and then I give them the information. It depends on what it is of course.
But the point is, that is part of how you lead and manage people. I used to manage an IT department at my former job, and this is a huge part of management as well. I suppose now I manage, or take part in managing thousands of pepole online. You don’t have to have the answers, and most of us don’t have all the answers, and you shouldn’t try to make it seem like you have all the answers. But you need to get good at helping people find solutions.
I guess it’s the difference between a supervisor and a manager. A supervisor is the person that should have all the answers because they’re the person that has done your job for a lot longer, so they should know. A manager doesn’t know all the answers, but knows where you should go to find out where to get the answers. It’s about finding solutions.
What do you think your referrals will appreciate more: Giving them some sort of a quick “off the cuff” answer that probably isn’t true, and you yourself have no idea whether it’s valuable information or not… or admitting you don’t really know, but being able to point your referral in the direction that will get them the right answer. What do you think is more valuable, particularly in the long run (which is what we’re all here for).
If you can provide leadership in that way, you will be able to build an organization that will stick around, and will appreciate the help and leadership that you’re able to provide.
So if you get a question that you don’t know the answer to from one of your referrals. Tell them “I’m not sure, but I will contact my sponsor, because I know she might have the answer or can point us in the right direction..”
If you do it that way, you’ll also be learning what the answer is yourself. So if you help someone find the answer, you will have the solution as well.
So that’s my advice for today..
Be a good sponsor by being a good leader.
I really hope this information has been of some value to you and your team and have yourselves a great day.[/toggle]