emarketing

Hey all,

I did a webinar last night with VaNessa Duplessie, Greg Gomez III, and Taigh Smyth. We talked a lot about how ‘simplicity’ is key in creating your business presence online.

We are also putting on a workshop in Seattle on the weekend of Dec. 7-9. If you are truly interested in getting the knowledge and tools you need to succeed in this business, and if you love small workshop environments as much as I do, I’d recommend coming to our event. As I said, it will be a small group (less than 100) which means lots of one-on-one time with myself and the other instructors. This means less talking and more “doing” and “learning”..

You can find out more here:

http://onlinemasterysummit.com (tell them I referred you!)

Here’s the replay of the webinar:

Here’s a rough draft of what I spoke about:

I want talk about simplicity.

My tip ultimately here is to keep things simple and not overcomplicate things, but still be effective in your delivery, whether online or offline… Simplicity rules internet marketing. Now I don’t mean keeping things simple because you don’t know any better, or because you just don’t know how to make things more complicated. I’m talking about the realization that keeping things simple is something that you need to do deliberately, and not just because you don’t want to work any harder. It’s actually quite difficult, and it takes a lot of practice, to be simple and effective.

And to accomplish this is to force yourself to limit the amount of information that you want to convey without limiting it’s value. And if you do this, what you’ll find is that you literally force the creativity out you. If you put limits and restrictions on yourself you kind of become more creative and more resourceful, almost by default.

When restrictions are placed in a creative process and when information is limited, creativity thrives as we’re forced to think outside of the box that having too much information actually places us inside of.

Think: twitter 140 char limit. They give you 140 characters to convey your message, and only 140 characters to effectively convey your message and invoke the reader’s curiosity etc… It’s not easy. But people have become incredibly creative when using twitter, and lot of programming time has gone into creating things like URL shorteners.. so it would all fit in that 140 characters.

Twitter could have said “Ok, we’ll give you 240 characters now”. But that would have taken away the uniqueness of it and it would have made it too easy to put your message out, and it would have become less effective.

The same can be said about creating headlines, blog titles, email subject lines. Even when doing things like making videos or audios. Finding the simplest way to convey your message, and do it effectively.

Simplicity is where our foundation needs to lie within. Once we have that foundation and the mindset that surrounds it,  we can then start to bend our minds around what is needed to take it to the next level and to start thinking more creatively.

That’s why focus and simplicity is so important. Once you understand the simple processes that we do as Internet marketers, you can start to realize where your own personality and creativity needs to kick in.

Let me know if you find this helpful, maybe I’ll see you in Seattle…

– Geoff.