GlobalNPN

Simplicity Rules Internet Marketing

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Hey all,

I did a webinar last night with VaNessa Duplessie, Greg Gomez III, and Taigh Smyth. We talked a lot about how ‘simplicity’ is key in creating your business presence online.

We are also putting on a workshop in Seattle on the weekend of Dec. 7-9. If you are truly interested in getting the knowledge and tools you need to succeed in this business, and if you love small workshop environments as much as I do, I’d recommend coming to our event. As I said, it will be a small group (less than 100) which means lots of one-on-one time with myself and the other instructors. This means less talking and more “doing” and “learning”..

You can find out more here:

http://onlinemasterysummit.com (tell them I referred you!)

Here’s the replay of the webinar:

Here’s a rough draft of what I spoke about:

I want talk about simplicity.

My tip ultimately here is to keep things simple and not overcomplicate things, but still be effective in your delivery, whether online or offline… Simplicity rules internet marketing. Now I don’t mean keeping things simple because you don’t know any better, or because you just don’t know how to make things more complicated. I’m talking about the realization that keeping things simple is something that you need to do deliberately, and not just because you don’t want to work any harder. It’s actually quite difficult, and it takes a lot of practice, to be simple and effective.

And to accomplish this is to force yourself to limit the amount of information that you want to convey without limiting it’s value. And if you do this, what you’ll find is that you literally force the creativity out you. If you put limits and restrictions on yourself you kind of become more creative and more resourceful, almost by default.

When restrictions are placed in a creative process and when information is limited, creativity thrives as we’re forced to think outside of the box that having too much information actually places us inside of.

Think: twitter 140 char limit. They give you 140 characters to convey your message, and only 140 characters to effectively convey your message and invoke the reader’s curiosity etc… It’s not easy. But people have become incredibly creative when using twitter, and lot of programming time has gone into creating things like URL shorteners.. so it would all fit in that 140 characters.

Twitter could have said “Ok, we’ll give you 240 characters now”. But that would have taken away the uniqueness of it and it would have made it too easy to put your message out, and it would have become less effective.

The same can be said about creating headlines, blog titles, email subject lines. Even when doing things like making videos or audios. Finding the simplest way to convey your message, and do it effectively.

Simplicity is where our foundation needs to lie within. Once we have that foundation and the mindset that surrounds it,  we can then start to bend our minds around what is needed to take it to the next level and to start thinking more creatively.

That’s why focus and simplicity is so important. Once you understand the simple processes that we do as Internet marketers, you can start to realize where your own personality and creativity needs to kick in.

Let me know if you find this helpful, maybe I’ll see you in Seattle…

– Geoff.

The Secret to Writing Profitable Autoresponder Messages

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So what’s the secret to writing profitable autoresponder messages and followups?

If you’ve ever had trouble writing good autoresponder messages, or if you just don’t have the time to try and write a whole new sequence of followup emails that you can send to your list…

Here’s a little ‘secret’ that will enable you to create great autoresponder content without you having to think up a whole new angle on what to write..

It’s simple and it’s what most marketers do in order to save time and money (and therefore make more money and have more time:)

If you’ve been in online marketing for any length of time, you have probably signed up to receive other marketer’s messages, right? You’ve opted in to get your hands on whatever the ‘free offer’ is, and you’ve willingly put your name and email into a capture form of some kind.

So. what do you do after you’ve accessed their free offer? Do you unsubscribe from their list because you don’t want to receive their messages? Do you just ignore any further autoresponder messages you get – maybe because you find them annoying?

I sure hope not.

If you don’t read these messages coming to you, that tells me you’re not really interested in being successful in this business.

I’m not trying to put you down by saying that, but I’m saying that you’re throwing away perfectly good content before you even see what it is.

What I do when I receive marketing emails from other marketers, is save them on my computer. I might not read them right away, but I save them to a folder specifically designated for this type of thing.

If I receive a series of emails from a company or marketer, I save them to an individual folder to keep them organized and in order.

Then what?

Then when I need an idea for an email series or followup..

I go to my ‘swipe folder’ and grab a few emails that are similar to what I’m looking for..

And then I simply re-write them to make them work for what I’m promoting.

Simple, right?

Absolutely.

Now before you go off and start copying other people’s work, it’s important to note that you CANNOT simply copy and paste other people’s work (unless they give you permission). What I do is use what other’s have written, to create the structure, and to create unique content that works for me.

One of the keys to success in internet marketing is to learn what more successful marketers are doing, and then do THAT (it’s called modeling yourself after someone else). What I’m talking about here is part of doing that. We’re not blatantly copying other marketer’s work, we’re taking it, learning from it, and re-purposing it to fit our needs.

You see, being a good internet marketer isn’t really about actually being a great copywriter. It’s not about being a ‘brilliant mind’.

It’s about BEING RESOURCEFUL. More than anything else in this crazy business, being resourceful will make you rich – faster.

So next time you think about emailing me (or your sponsor) to ask for help because you can’t think of anything to write in your autoresponder followup messages..

Check your ‘swipe folder’ and then show me what you CAN do, as opposed to what you CAN’T do.

This process will save you a TON of time, and a TON of frustration. Being resourceful will get your freedom back.

That’s it for now, please comment below if this helps you out at all.

See ya.

– Geoff Stephen

P.S. This is something I’m going to be showing you EXACTLY how to do at our upcoming workshop. If you’re interested in getting some REAL one-on-one training, click here to check it out.

19 Reasons Why You Should Start a Blog Today

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So, is blogging really worth it?

Fact: If you’re not blogging, you’re not marketing.

We all hear about how much money you can earn from blogging, don’t we? We all hear about how important it is to your business. We all hear how much traffic you can generate with a blog…

But, REALLY, is it worth it?

Do I NEED to blog?

In a word.. yes.

But why?

Well, here are some pretty darn good reasons:

It encourages you to keep learning and finding new ideas.
It helps you determine what your audience wants.
It helps you get better search engine rankings.
It makes you think about complex ideas and how to simplify them.
It gets the conversation started.
It keeps you updated and relevant.
It makes for great content to share on Facebook, Twitter, Google+, etc.
It helps you build your brand.
It helps you stand out from other marketers.
It helps build your following.
It gives you an avenue to keep in contact with your audience.
It inspires your readers.
It showcases your knowledge in your field.
It encourages your readers to take action.
It may land you speaking engagements, media interviews or job offers.
It gives you and your site credibility.
It gives you a “home base” on the internet
It gets results, income or otherwise
It gives you a way to advertise passively or directly
It is fun, once you start seeing some of the above results!

So, if you don’t have a blog yet, or if you have been avoiding starting one.. Go ahead and start. I guarantee it will be worth it to start. Once you start, you’ll never look back.

Want an easy to use, monetized, cool looking blog? Get one at GlobalNPN.Com..

Have a great day!
– Geoff Stephen

Are You Building a Business or a Hobby?

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Hey guys,

Here is a question I asked myself back when I started out in internet marketing years ago..

Did I want to run a business, or did I just want to do it as a ‘hobby’.

You see, there’s a huge difference between the two, in how you decide to run your online business.

Basically there are two ways to consider how you really want this whole online business thing to turn out. But this is really important because it’s a choice you need to make sooner than later when you’re thinking about starting an online business for yourself.

Here are your choices:

  1. Build a business, create long term wealth.
  2. Sell stuff online as a hobby.

You can either seriously build your business, focus on creating long term wealth, create a foundation that will enable you to sell ‘any’ product or service based on the brand you’ve created for yourself.

.. or..

You can just ‘sell stuff online’.  Be a faceless, nameless, anonymous affiliate and focus on getting traffic to your affiliate links. Nothing more, nothing less.

Now, there’s honestly nothing wrong with choosing either option. But you should make this choice as soon as you can, otherwise you’ll be forever stuck in ‘limbo’ without any real path to follow.

You have to understand there are big differences between these two choices..

Building a business and focusing on creating long term wealth is a LOT of HARD work. But the pros far outweigh the cons. You’ll be building something you can be proud of, something you can stand behind and something that can realistically generate millions of dollars in sales, and something that generates true passive long term income.. It sounds great (and it is) but you have to be COMMITTED to following through. Not for months, for years.

On the other hand, if you just want to ‘sell stuff online’.. Yes, you can make a lot of money doing this as well, however you have to realize that if you traffic stops (if YOU stop), your sales will too. And once your sales stop, you’ll be right back where you started..

There are two paths you can follow, and I can help you with both, but YOU have to choose and ACCEPT the reality of the choices you make. ie. If you don’t choose to build a solid brand and business, don’t expect to HAVE a business.

That’s all, just make a choice so you can follow through with what that choice is.

Have a great day!

– Geoff.

 P.S. If this information is helpful, please comment below, “LIKE” it on facebook, and opt in to my list in the sidebar.

 

GlobalNPN Instant Blog is Ready for You

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Hello all,

As of early this morning, our brand new “NPN Instant Blog” system is up and running!

That’s right, with a click of your mouse you can have a completely branded blog instantly created for you from your GlobalNPN backoffice.

… all you have to do is click the ‘setup’ button, log in, and start blogging.

This is by far the easiest blog setup you’ll ever experience, it’s all done for you.

In your NPN backoffice, under “Products and Tools” in the top menu, click on “NPN Instant Blog”… (it’s available to ALL our members)

To setup your blog, just click on the big red button, then login. There will be instructions and videos in your Instant Blog Dashboard soon for you to follow.

Your blog is completely branded to you, your NPN profile, and your GlobalNPN links and capture pages.

You literally can just blog and share..

Imagine how much VALUE this system is adding to your NPN business, and it will continue to add value as you use your blog to promote yourself, your knowledge, and your business!

That’s it! Have fun!

– Geoff Stephen

P.S. Yes, there will probably be minor bugs that I’ll need to work out (as with any new product), but feel free to let me know if you see anything not working right).

P.P.S. Please “like” this post on facebook and comment below..