GlobalNPN

Repurposing Content for Endless Traffic and Leads

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So… you have yourself a blog.

And you just wrote a great piece of content that you’re SURE will help your readers get ahead..

So you post your content to your blog, maybe mail your link out to your list.. and you’re done, right?

Wrong.

If that’s all you do with your great content, you are seriously missing out on a lot more traffic and leads for your business.

What you need to learn how to do is to “repurpose” your content.

What that means is to take the content you created, and “repurpose” it to be distributed through other means.

Sure, a blog post is a blog post. But why leave it at that? Why not turn it into as many other types of content that you can? If you leave it as it is.. consider it a waste of your time and talent.

Here’s what I mean…

Take your blog post and ….

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  • Turn it into an article and submit it to the main article directories
  • Turn it into a podcast by just reciting what you just wrote
  • Turn it into a youtube or vimeo video
  • Turn it into a youtube video with simple power point slides
  • Turn it into a slide share
  • Turn it into an autoresponder message
  • Turn it into an email broadcast to your list
  • Turn it into a presentation and make a training video on it
  • Turn it into a webinar training
  • Turn it into a ‘free report’ that you give away to help build your list
  • Turn it into an ebook to sell (or part of an ebook)
  • Turn it into a press release
  • Break it up into parts and create more related content..

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.. and don’t forget to link everything back to your blog or your capture page and SHARE SHARE SHARE

So there’s a few ideas to get you started.

Just keep creating value for your readers and share your value through as many distribution channels as you can with the time you have available. There’s no need to create a new piece of content for each, just repurpose the content you’ve already created.

The traffic is there, just go and GET IT!

Thanks for reading – LIKE it if you like it 🙂

– Geoff Stephen

http://globalnpn.com

New Backoffice

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Hello NPN’ers,

If you haven’t yet checked it out, you all have a brand new NPN backoffice! Thank you for all the positive feedback I’ve received over the past 24 hours 🙂

What you will see in your backoffice is what I am building your new products and training into. 

There will be ongoing improvements, new training, and regular webinars to help you out with your marketing.

As of this post there are still some things to be integrated into the backoffice and I’m working to ensure it happens asap.

If you have any questions or if something in the backoffice isn’t working, please open a support ticket and I’ll get to it as soon as I can.

Unfortunately I couldn’t move all of the profile images over to the new system, so if you could all upload a new profile pic to your backoffice that would be great.

Click on “Add/Edit Profile Picture” under the “MyGlobalNPN” heading in the navigation menu.

Thanks!

– Geoff

Backoffice Update

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Hello NPN’ers,

Quick note to let you know that the new backoffice
design should be operational before the end of this
weekend! Yay!

Thank you for your patience on this. An update of
this magnitude is more involved than you probably realize.

Our backoffice is massive, with almost 1,000 pages
and scripts that keep everything running (yes, seriously),
this update is more than just “changing the background”
and the font color (contrary to what some people may
have told you).

The over-all design makes everything back there a
lot simpler and easier to navigate… which also makes
it easier to add new features without cluttering everything
up (like our new forthcoming products)..

Also, the capture pages and free report should all have
the new pricing on them now and the banners will be
updated so you won’t have to change your links. If I miss
something don’t worry it will get fixed.

Thanks again, more soon. Back at it..

The “New” GlobalNPN

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Hello all..

For those of you that haven’t noticed, our new website is up and looking great!

.. and YES you can start promoting it. Just make sure you’re using the exact links provided in your backoffice (ie. http://globalnpn.com/?id=youridnumber)

The site has only been up for a couple days but I have noticed one thing. It’s converting really, really well. Lots of new signups, lots of new paid members, lots of new “test drivers”.

I should mention that it will continue to improve over the next little while as I finish up all the details on the site to make it more attractive to more people. I’ve had tons of compliments on it so it will only get better!

There WILL be a video out soon that will fully explain the comp plan to make it more clear and understandable. I’ve heard lots of excitement about how it works, though..

So..

The first new product you’ll see will be the “Instant Blog” product. It will be the easiest blog you’ve EVER created. Why? Because it’s completely setup for you ahead of time. All you will have to do is click a button in your backoffice, and then login to our blog system..

Once you’re in you can just start blogging. Nothing more to setup! No technical ‘mumbo jumbo’ to learn. No themes to upload or activate, no settings to adjust etc..

Basically if you can type… you can blog.

This will be available to all our members (PRO, DIRECTOR, GOLD), and is a great introduction to blogging. Your blog will advertising your GlobalNPN business and you’ll easily be able to share your content through Facebook, Twitter, email and other social media sites. The easiest “blog & share” system available.

As I said, it will be a great introduction to blogging and will allow you to easily transition to having your OWN domain, with your own blog, at the GlobalNPN Director level.

Fun stuff! Get all your referrals blogging & sharing, and they’ll stick around..

So look for that coming soon.

In conclusion, here’s my marketing tip for the day..

FOCUS.

That’s it.. focus.

I’ve seen way too many people trying to promote WAY too many things all at once.

What happens when you do that? You get poor to mediocre results spread between all the products you’re promoting. And that’s a drag.

Think about it. When you go to college or university, you go there to learn how to become a doctor. NOT a doctordentistlawyeraccountantteacherpsychologist, right?

The most successful people in internet marketing and MLM, are people that focus their efforts on one deal – often with a ‘front end’ system to generate leads and fund their advertising. GlobalNPN works as a primary MLM AND as a front end marketing system… and it is getting better..!

So, FOCUS. Don’t spread yourself too thin.

That’s it for today, comment below if you like!

Thanks.
– Geoff Stephen

How Do I Get More Leads for My Business?

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Hello all..

Here’s a question for ya:

So what’s the most important ‘skill’ you need to master in order to become successful in online marketing?

I suppose the answer could be things like..

Generating traffic, generating leads, writing good ad copy, using social media productively, talking on the phone to your prospects… anything like that.

Most people will say it’s a combination of many skills… which I would have to say is certainly true.

But..

A lot of people tend to focus on one or two things, and a lot of times those are the wrong things to focus on.

I get this question asked more than any other question:

“How do I generate more leads online?”

.. and then this question always comes in second place:

“How do I get more traffic?”

It seems like everyone needs to get more leads for their business. Fair enough, and probably true.

Here’s how the conversation goes after they ask me how to generate more leads…

Me: “What are you going to do with more leads?”

Them: “Ummm.. I dunno, get ’em in my autoresponder and then sell them stuff! Isn’t that the whole idea??”

Me: **sigh** “Well, I suppose that’s part of the ‘whole idea’. But do you know how to convert those leads into sales?”

Them: “Not really… but everyone need more leads!”

.. and it goes like that.

I guess my point here is that yes you need more leads, and yes you need more traffic… but who cares about that if you can’t make sales? What’s the point?

It’s like having a popular clothing store without a cash register. Lots of interest, no revenue. What’s the point?

There’s 4 “how to” things to learn in online marketing, and the 3rd and 4th ones are almost always ignored:

  1. How to get targeted traffic to your website
  2. How to convert that traffic into leads for your business
  3. How to convert your leads into sales, distributors, or customers
  4. How to keep those customers interested enough to want to keep buying from you

That’s it.

It seems like this entire industry is focused on getting more leads, and then selling training to those leads on how to get more leads, which trains your leads how to get more leads by selling training on how to get more leads…

See what I mean? Funny how that works. What ends up happening is you getting leads and selling ‘lead generation’ stuff to them. And that’s as far as it gets. And it sucks because nobody gets any further into your marketing funnel, and you don’t make any more money.

So my advice is to NOT forget about item #3 and #4 above. It’s NOT all about getting leads and traffic.

It’s about making sales and creating relationships with your customers.

Have a great day!

– Geoff.