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2 Ways To Become An Expert in Online Marketing

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Hello all..

Have you ever heard that in order to become successful online you have to present yourself as the “expert” in whatever it is you’re selling online??

I hear it all the time… and I also SAY it all the time, because it’s important.

Unfortunately this is one thing that de-motivates people from going forward in their online business..

“‘What? I’m not an expert!”

“Why would they believe me if I’m not an expert??”

“How can I be thought of as an expert if I don’t consider MYSELF an expert??”

So therein lies the “catch 22”, right?

You can’t sell more because you’re not considered an expert. You can’t be considered an expert until you sell more..

Frustrating.

So.. how do we get around this? It’s easier than you think..

Well, first we need to consider what an “expert” actually is, specifically in internet marketing.

You are an “expert” in this business when: You know something that someone else doesn’t know yet (and wants to know).

Yup, that’s it.. well almost..

You’re an “expert” if you can teach that person how to do that “something” that they don’t know.

First example, if you know how to install a wordpress blog, that’s a service you can promote to those that want to know how to install a wordpress blog. In that case you are the “expert” because you’re the go-to guy/gal for that particular service.

Get it? Seriously. It’s a basic part of marketing. Your job is to find (or be) the solution to a problem that others are having, and let them know that you have it.

So the 2 ways to become an expert in online marketing:

1. Learn something new and find people that don’t know what you just learned.

2. Teach something you already know to those that don’t know it.

Don’t underestimate the things you already know. Fact: You have knowledge that other people do not (we all do).  It could be anything and doesn’t have to do with internet marketing.

Example: If you know how to fix lawnmowers and can guide people through the process in an easy step by step fashion, you can make money with that information. (I don’t know how to fix lawnmowers but some days I’d sure like to know how :))

So.. become an expert on something (you probably already are), and sell it!

Have a great day!

– Geoff Stephen

2 Quick and Easy ways to Generate an Income Online

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Hi guys, how’s your 30-day blogging challenge coming along?

See THIS POST for more information.

Are you actually DOING it, or are you being lazy about it? 😉  I know sometimes it’s difficult to get started and keep yourself motivated (especially if it’s not something you’re familiar with), but this post will hopefully motivate you to get started and to KEEP GOING after you’ve begun..

There are essentially 2 ways that I use, and have used extensively in the past, in order to build a consistently growing business (and income) on the internet. After you read this you might just realize how much you’re over-complicating things..

I mentioned in a previous post that if you know how to make money with email and a sales funnel, you will always be able to make money in this industry. .. And if you don’t know how, everything else you try to do will be SO much more difficult.

So let’s get to it..

What I’ve always looked for in online marketing is ways to sell and recruit in the most automated and quickest way possible. I mean, isn’t that why we do this on the internet? It’s quicker, and automation is right there at our fingertips…

In internet marketing, no matter what excuses you make, there are 2 things you need to do:

  1. Advertise
  2. Create content

What do they do?

Essentially, they take care of the short term,  and the long term aspects of creating wealth online.

Advertising allows you to focus on building your list quickly, and making sales.  Instant traffic, instant leads, instant sales. This is where your cashflow and lead generating is concentrated.

Creating Content is where you focus on the long term aspect of building your business and the relationships connected to your business. This is where “trust” is developed, and where the big, long term money is generated.

Simple: Advertising creates money/cash flow, Creating Content generates long term wealth. Tie them together through social media and you’re laughing.

Now, the first method (Advertising) is usually where people get stuck, right?

Where do I advertise? What do I advertise? How much $$ will it cost me? How much $$ SHOULD it cost me? What results should I expect? How do I know if it’s working?

.. All valid questions.

Actually, the second method (creating content) is a sticking point as well..

How do I create content? What do I write about? How do I setup a blog? How often do I create? How do I deliver it?

All valid questions as well.

So, to make this easy to understand, there are 2 methods that I use that I have been very successful at over the years in creating wealth on the internet that cover Advertising and Content Creation quickly and easily.

  1. Advertising = Solo Ads
  2. Creating Content = Blogging

By far, the easiest, quickest, and “push button-est” way to generate leads cheaply, is running solo ads. Period.

Ultimately, here’s what happens: You create your offer, you run the ad, you get leads, you make money. Most of the time you don’t even have to write the ad yourself! You just give them your URL and in a few days your list gets bigger. If you do it right, it will cost you $0.00. (nothing!).

So if generating hundreds of leads to your contact list every week for FREE sounds good to you, I can provide you with the shortcuts to doing this right.

Hint: Join my list up there in the top left under my picture and I’ll let you know when I put the last 3 “shortcut” videos together on effective solo ad marketing.

On to creating content..

Yep, blogging is the way. Seems obvious and simple but it needs to be done. Your blog is where you focus on building your online presence and your own “brand”. What you’re doing is creating value for your readers which puts you in the position of being the “go-to” person for your area of expertise.

To some of you, this whole blogging thing may seem complicated and time-consuming, but if you know how to do it, it’s really quite simple and doesn’t take that much time at all. And the REWARDS can be massive!

Again: Join my list above and I can get you the RIGHT information on how to “shortcut” this whole process..

So, in a nutshell, those are the 2 ways to generating a huge income on the internet.

Here’s how it all comes together:

You start blogging and running solo ads that are relevant to what you’re talking about on your blog. Your ads generate leads (and sales), and your followups to your list direct people to your blog. Your blog creates value for your list and keeps them interested in what you’re talking about. You make more sales and business connections through your blogging, which of course generates more revenue for you to run more (and bigger) ads. You run more ads, generating more leads to your list, point them to your blog… etc..

Sound confusing?? It might sound that way right now, but it’s really not. Keep it simple and you’ll win.

That’s how I’ve done it for years, and it’s working out pretty good for me 🙂

Questions and comments below..

If this post (or any other of my posts) has been of value to you in any way, please “Like” this post.

Thanks!

– Geoff Stephen

The Formula for Making A TON of Money Online

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Hello all.

Ok, I know (if you’ve been around this industry for any length of time) you’ve probably heard lots of “Magic Formulas/Strategies/Blueprints” for making money online. Everybody has the best/quickest/easiest way to do things.

There are Blogging Strategies, Social Media Strategies, Youtube Strategies, TE Strategies, Webinar Strategies, SEO Strategies… and the list goes on.

Know what? They’re all good, and they’re all important to be familiar with.

Wanna know what my “Secret Strategy” is??

Ok..

When it comes down to it, all of those “secret” strategies I mentioned above are “additions” to what is really going on here.

They’re all based on a simple 5-step “system”, and this is the foundation underneath pretty much all internet marketing..

  1. Collect
  2. Communicate
  3. Qualify
  4. Close
  5. Copy (Go back to #2 and repeat..)

Well.. ok, it’s not really a “system”. But it IS a process. It’s a process that you should know, and it’s a process that you should follow and focus on.

In fact, before you try and market anything online, consider how you’ve decided to market your product, and then compare it to the 5-step process above. Does your marketing plan follow it? If not, I strongly recommend you integrate those 5 steps into your marketing before you decide to go for it.

I’d like to stress how important these steps are. Put it this way. You can make some money without following those steps. You can make millions by consistently following them. No, I’m not exaggerating.

Let’s go into a bit more detail:

1. Collect

Your first focus should be generating leads for your business (or prospecting). Lead generation and building your contact list is your primary focus. If this is NOT your primary focus, fix it.

2. Communicate

Once you have begun to generate leads (collect) and build your list, you need to develop a good business relationship with your list. Communication is huge in this business, and if you’re not providing ‘value’ to your list on a consistent basis, you will, quite simply, not make much money (if any).  Social media should be a big part of this step.

3. Qualify

This step can become a bit more ‘involved’ as it has to do with considering what to offer your lists. Qualification involves testing, re-testing, split-testing, and a bit of ‘guessing’ thrown in as well. Through your communication you should know who your market is, and who is on your list. If you don’t, it will be very difficult to be successful at recruiting someone into your MLM when all they want to do is be an affiliate marketer.

4. Close

The close is where you get paid. Here is where you make the sale and convert your prospects into buyers.

5. Copy (Go back to #2 and repeat..)

This step, for some reason, is forgotten or ignored by a lot of marketers. Some marketers stop after they’ve “closed” someone, thinking that “well, they bought something from me, now I can forget about them..”. WRONG! Fact: If someone buys from you, they’re a heck of a lot more likely to buy from you again. Don’t let them get away, keep them in your funnel. Communicate, re-qualify them, sell them something bigger! Don’t stop just because a sale has been made..

So, in a nutshell, there is your “secret moneymaking formula”. Write them down, and consider how you’re going to integrate those 5 steps into your own marketing plan.

That, my friends, is how you DO it. Now go get rich 😉

https://www.facebook.com/geoff.stephen

– Geoff Stephen