You know, it often amazes me when I see people struggling in online marketing for the simple fact that they’re spending all their spare time trying to find that elusive “cutting edge” strategy or product that’s going to make them super rich.
It amazes me because when you break it down, there are only 2 skills (or methods) you really need to concentrate on in order to see success in online marketing. Yes, only 2.
In fact, if you can be proficient at these 2 skills, you will NEVER go broke, and you will always have money coming in, and you will always be building your business. Seriously.
If you are one of those people that is looking around right now for that magic product or training that somehow “redefines” how marketing is done… you need to stop right now.
There’s nothing wrong with the training you’re searching for, nothing wrong with new products, but the foundation of your entire online business sits on these 2 skills. If you don’t have these skills, nothing else matters and nothing else will make you money.
What are these 2 skills?
.. are you ready?
Here they are:
#1. Email marketing
#2. Sales funnels
What?? That’s it?? THAT’S the magic formula??
Yup. Awesomely “ground breaking”, right? Cutting-edge, too! 😉
Here’s what it comes down to..
In online marketing, if you can be successful at selling via email and through your sales funnels, you will ALWAYS be able to make money online. Seriously. BUT, if you DON’T know how to sell via email and with your sales funnels, you will have a LOT of difficulty being successful at ANY other aspect of this business. Fact.
These 2 skills ARE the foundation of your online business existence. If they’re not… well.. you need to change your focus.
But Geoff.. what about traffic? Don’t I always need new traffic coming in??
Yes and No. Yes you need traffic to convert to leads, of course. No because if you’ve been building your list for a while, if you don’t have traffic you can still promote and sell to your list. You see, traffic generation is just a supplementary skill that allows you to generate more leads to market to via email. It’s not something you need to have if you already have a list. See what I mean?
The foundation of an online marketing business is your list, and your ability to build your list, and your ability to sell to your list. You build your list (and make sales) with your sales funnel. Anything else you do is just a layer on TOP of your foundation.
Yes, it’s simple. And maybe it sounds boring to you, but this is where it’s at. There is nothing wrong with new marketing methods and shiny new marketing “toys”, but if your foundation isn’t there, none of that will matter.
Amazing Secret Marketing Tip: Don’t overcomplicate things. This stuff is simple. Keep it that way.
Lean these 2 skills “first”, and focus on them until you can make money consistently. Once you do that you can do anything else you want in this business because you know you can make money at it. Don’t get distracted. Take this advice, it’s the advice I wish I had when I first started out.
That’s it! Hope this was helpfull. Let me know in the comments below, or on Facebook.
Oh, and join my list (opt-in under my picture on the left) and you’ll be the first to know about the training I’m producing on this subject! I’m a nice guy so let me know you’re there. lol
– Geoff Stephen