4 Types of Email Messages

If you are running online email marketing campaigns, chances are you are already using the typical newsletter format, which usually are sent out monthly or every couple of weeks. Email

The trouble is far too many of us stop right there and don’t use any other type of email campaign, and that’s a big mistake!

Let’s look at 4 types of email, other than newsletters, that you can use to connect with your subscribers.

#1 Informational Emails

Informational emails are not very long and generally, they do not require any action by the subscriber. They are simply there to convey a message and provide information to the recipient.

#2 Educational Emails

Educational emails are very popular with recipients because they help to solve some type of problem or answer a question. You can send educational emails any time you have new content, a popular blog post, or any other educational information that matches your subscribers. This becomes even easier if you took the time to group your subscribers, because that way you can send the right content to the right people.

#3 Lead Nurturing Emails

This type of email is one of the least used or when it is used it is often used wrongly. It takes a lot of time and effort to take a lead and move them through the entire sales cycle. By using lead nurturing emails, you able to help that process occur faster and you don’t need to invest a lot of time. You can set up various nurturing campaigns with 7 or 8 nurturing emails in each and then you can simply schedule them to execute over a period of time. Both 60 and 90 days are popular depending on what your product or service is. These should be short messages that are packed with content rich information and that try to get the lead to respond to your call to action that will lead them to your website.

#4 Promotional Emails

This type of email, if not done right, can find you with a subscriber that will unsubscribe or simply trashing your message. Too many promotional emails and you will annoy your recipient. The only time you should use this is if you have a new product or service, a special deal going on, or a special event coming up. You should not use this more than a couple of times a month… but you can actually use these every day if you do it right ;). More on this sneakiness later..

So those are just 4 types of email messages you can send out to your list, and don’t forget you can combine any of these types together in order to assemble something effective for your list (cuz it’s all about them).

One more quick tip..

Be consistent. Be consistent. Oh, and be consistent.

More coming soon, stay tuned to your email for my messages.


– Geoff Stephen

Please “like” and comment below..

3 page, 6 figure funnel

Good morning, marketers!

Do you ever start your day without a plan of action? (I hate that)

Sometimes you need a swift kick in your a** just to get moving. I get that. I experience that.

And sometimes what you need is a process to follow that walks you through the steps needed in order to accomplish that “something” you need to get done.

So if you’re looking for something to do, I have a step-by-step plan for promoting your GlobalNPN business.

(and you’ll see how easy this can be, putting it together)

BUT, I need to know if you’re interested in learning this, otherwise I’ll put my efforts elsewhere.

Fair enough?


I’ve done live workshop trainings like these before and I call it my “3 page, 6 figure funnel”… because that’s what it is, and what it can end up being.

What we’re going to do is this:

  1. Create a video review “offer” of one of your GlobalNPN products (specifically, the NPN Multi-Ad Tracker),
  2. Create a squeeze page for it to build your list, with a redirect to your GlobalNPN sales page.
  3. Then create a couple email followups to get you started on your autoresponder sequence.
  4. Then promote your offer via a purchased solo ad (or any method you choose).

… and what’s really cool is.. we’ll do all of this using ONLY your GlobalNPN products (you don’t have to, of course, but how can you sell a product you don’t use? ;))

Sound good?

Are you up for it?


Sound complicated?

Maybe, but not really. I’m going to walk you through the entire process.

This training will take place over the next few days (starting tomorrow), and you’ll only be able to access it if you optin to my list.

I only want people that WANT to get this training, which is why I’d like you to opt in. You will receive the training information/links via email.

If you don’t want this training, then don’t opt in – simple.

NOTE: if you DO opt in, please comment below that you have.

Here is the link to the opt in form:

=> http://thenpn.net/icap/8505/NPN_Training

This could be awesome for you 🙂


– Geoff Stephen


Best Traffic Strategies

best traffic strategies

Hello all..

It seems everyone is looking for the best traffic strategies for driving traffic to their websites. In fact it’s a question that I get fairly often, but it’s not something that is very easy to answer, no matter how much internet marketing experience the person has that’s asking the question.

So what’s your Traffic Strategy?

What I usually do is ask the question back to the person that is asking: “What traffic strategies work best for YOU?” or “What what traffic strategies do you LIKE to work on?”

Then they’ll tell me their traffic plan: “Here’s my plan.. I’m going to do solo ads, and do some pay-per-click, and I’ll also surf some traffic exchanges while I write blog posts and get some SEO organic traffic.. then I’m going to blast that all over social media and get traffic that way too!”

best traffic strategies

A while later they’ll get back to me on how they are doing with their plan. What I get back from them is something like: “Well, I tried abc strategy, but that didn’t work… then I tried xyz strategy, and that didn’t work either.. then I went and tried blah blah blah..”. And so on..

And of course they end up with no decent amount of traffic, and no sales or recruits. I see this happen all the time.

Do you see what’s wrong with what’s going on here?

You CANNOT be successful in internet marketing by trying to do as many things as possible all at once, without knowing how to be effective at any ONE of them.

The whole “multiple streams of traffic” thing doesn’t work unless you become a master of each traffic strategy… one strategy at a time.

The thing is… ALL traffic strategies work.

When you say “Doing solo ads didn’t work for me”, all that means is you haven’t bothered to learn how to do solo ads properly. Solo ads WORK. As do all other traffic sources… IF you take the time to learn each one, one at a time.

You will make SO much more money by “mastering” just one type of traffic than you EVER will by “sort of” learning 3 or 4 different strategies.

And that is not a theory, it’s a fact.. and a VALUABLE piece of advice.

Here is your Step by Step Traffic Plan

So my advice going forward is to do these 4 steps:

  1. Pick 2 or 3 different sources of traffic.
  2. LEARN as much as you can about each one, enough so that you can start.
  3. Determine which ONE of those 3 you actually enjoy doing (it’s easier if you like it).
  4. Focus on that ONE strategy and MASTER it.

Don’t do anything else until you master it. Don’t put in a “half-baked” effort and expect it to work. Full focus, full effort, full investment of time and money.

Remember that ALL traffic strategies are “valid” and all of them work. If they didn’t, nobody would bother learning how to capitalize on them, right?

So here are my questions to you:

What is your PREFERRED traffic strategy? What strategy would you like to master first?

Thanks! Please answer below.

Have a great day.

– Geoff Stephen

P.S. “LIKE” and share! 🙂

500 Reasons To Blog at Global NPN

Hello NPN’ers,

I have heard this question quite a bit lately..

“Is it worth it to use the Global NPN Instant Blog to do my blogging?”blogcapture

The question is whether or not the NPN Instant Blogs are getting traffic from Google and other search engines.

The answer is “YES”. I will let the video below show you proof that there is a ton of search engine traffic ending up on your Instant Blogs. In fact I’ve had a few people tell me that their Instant Blog is getting more and better traffic than their own wordpress blogs! Go figure…

I’d recommend that you watch the video replays of the webinars I did on blogging and copywriting. That’s a good place to start if you’re not sure how to blog or what to blog about. Those can be found in your Global NPN backoffice under “Webinars” in the Training drop-down  menu.

Here is the video:

“LIKE” if you LIKE it! 🙂

Thanks! Have a great day.

– Geoff Stephen

Global NPN.

GlobalNPN Ad Tracker Now Tracks Conversions!

Hello all..

Yup, pretty awesome.

Now the NPN Ad Tracker will tell you “exactly” where your sales are coming from, saving you potentially $1,000’s in advertising every month.

You need this stuff in order to succeed online.

Plus it’s super easy to “get” and to setup. Copy & paste ad tracking that just tells you what you NEED to know, without the useless “extra” stats that don’t really matter to the average marketer.

==>> Click here to watch the vide0 <<==

GlobalNPN ad tracker
Click to watch video

Too Cool.

Check it out in your backoffice (access to all membership levels).

Let me know what you think (COMMENT BELOW).


– Geoff.