email marketing

Split Testing with GlobalNPN’s MMPro

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Hello NPN’ers,

This video will show you one of the ways to maximize the response you can get from your list.

[toggle title=”Text version of this video” style=”fancy”]Hi, Geoff here from NPN,

I want to show you a feature in Your NPN Mail Marketer Pro that you should be using to maximize the results you can get from your contact lists. This is a feature that many of you probably don’t know about and don’t realize that the MMPro actually does this. This is just one of the many features that our autoresponder has that makes it better than many of the other available responders out there, besides our 99% deliverability rates, and that it’s super easy to use. And that it’s included in your membership. Which leads me to ask why you’d go out and pay for a different one that does exactly the same things when you already have one here. When you get down to it… autoresponder systems are simply an interface between you and an email server. The only real difference is deliverability rates. Fortunately we have some of the highest in the business. This is the reason that personally, I only use the MMPro for all my email marketing. And I do a ton of it. Everything else seems a bit over priced to me – knowing what I know about how they actually work.

So the feature I’m going to show is how to do split testing in the MMPro, and how it works, and why it’s super important to know this.

First of all, The term “split test” means 1 of 2 things. splitting your list into 2 or more separate groups, and sending slightly different campaigns to each group. Then analysing the results to see which of your emails gets a better response from your list. That way you can use the better campaign in the future.. Or.. You can split a small percentage of your list into separate groups (say 10% of your entire list) and test your campaigns to that 10%, then the MMPro will determine which campaign performs better, and then it will send that campaign to the remaining 90% of your list – so the better email goes to the rest of your list. Better response.

Now that might sound kind of technical, but our system makes it completely automated, and easy.

So for example, you are planning on sending out a campaign to your list promoting a product that you’re recommending.

What you can do is write a few different versions of your email campaign (at least two, or more), with different subject lines, different call to actions, different message bodies, different templates etc., and you can run a split test to see which one works better with your list… based on which one draws more clicks and has a higher open rate. Remember we’re trying to maximize the results we can get from our lists and this is how you do it. This is part of the ongoing testing process that you should be doing.

Here’s how you set this up..

First of all, you have to write the email campaigns you want to test out and save them in your system here.

In this example I’m going to test out 2 different subject lines with the same message body. So essentially I want to find out which subject line works better. I’ve already written one campaign, and I will show you the easiest way to write slightly different campaigns without having to manually write them all separately.

So what I’m going to do next..

is Give my split test a name, check the boxes next to the campaigns that I want to test..

Then choose the criteria that I want to base this test on, which is either number of peole that open the email, or click a link inside the email.

Remember my campaigns for this test are only different because of the subject lines. So to test which subject line works better, I need the results to be based on how many people see that subject and open my email to read it.

Next is to choose which kind of test to run..

You can either have the system send your campaigns to your entire list, then you will be able to see which subject line gets a higher email open rate afterwards, or you can have the system test your campaigns to a percentage of your list, then based on those results, send the most successful campaign to the rest of your list at a later time. It’s up to you.

Then afterwards you can see the results under statistics => split test statistics.

Basically that’s it. It’s really simple, but very necessary if you want to know which emails your list likes to open, and which links they like to click on. Testing this stuff is really important, it’s not difficult, but by keeping track of what works, ultimately it will make you more money.

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Have YOU ever used split testing for your email campaigns??

That’s it for today. Comments are welcome below..

– Geoff Stephen

Be a Good Sponsor by Being a Good Leader

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Hello NPN’ers,

I’ve recently had some concerns from members not getting good advice or information from their sponsors. Please listen to the video (audio) below for my take on being a good sponsor..

 

Text Version:
[toggle title=”Click Here for the (rough) text version..” style=”fancy”]I see this happening quite a bit in internet marketing..

One of our members will go to their sponsor with a question, and either their sponsor will ignore them because they don’t know the answer… or they’ll give them some answer that is probably bogus information that they have no idea whether it’s accurate or not, or they just answer with something because they feel they have to give them an answer – because they’re the sponsor.

If your referral asks you for help or advice. Don’t think that you have to have an answer for them – especially if you don’t know the right answer. You job as a leader is to help your team find the answers to the questions they have. For example, if they ask you what’s the best way to get word out about my business on facebook. Don’t give them some answer that you have no idea whether it works or not.

Your answer, as their leader, should be, “you know, facebook isn’t my area of expertise, let me find out what I can for you so I can point you in the right direction. I know a couple people that have been really successful with that type of marketing, let me do some research and get back to you.”

You don’t have to have the answers, but you need to assist in finding solutions. As you can imagine, I get lots of marketing questions from lots of different people, all with different skill sets and experience. And honestly i don’t have the answers to a lot of their questions, a lot of them I do, but with many of the questions, I might not be the right person to ask… but one thing I’m good at is I’m very proficient at finding solutions for people. So if I can’t answer a question directly, I can spend some time researching, and then I can point them in the right direction so they can find their answers themselves.

So I can do some research and answer their question this way, “I’m not the right person to ask, but check out this guy’s blog, he’s really knowledgable in what you’re trying to do and he has some great ideas and can point you towards some great resources that will help you accomplish what you’re trying to do.” or I can take it one step further and reply with “I did some checking for you, and here’s what I found out and this might answer your question..” and then I give them the information. It depends on what it is of course.

But the point is, that is part of how you lead and manage people. I used to manage an IT department at my former job, and this is a huge part of management as well. I suppose now I manage, or take part in managing thousands of pepole online. You don’t have to have the answers, and most of us don’t have all the answers, and you shouldn’t try to make it seem like you have all the answers. But you need to get good at helping people find solutions.

I guess it’s the difference between a supervisor and a manager. A supervisor is the person that should have all the answers because they’re the person that has done your job for a lot longer, so they should know. A manager doesn’t know all the answers, but knows where you should go to find out where to get the answers. It’s about finding solutions.

What do you think your referrals will appreciate more: Giving them some sort of a quick “off the cuff” answer that probably isn’t true, and you yourself have no idea whether it’s valuable information or not… or admitting you don’t really know, but being able to point your referral in the direction that will get them the right answer. What do you think is more valuable, particularly in the long run (which is what we’re all here for).

If you can provide leadership in that way, you will be able to build an organization that will stick around, and will appreciate the help and leadership that you’re able to provide.

So if you get a question that you don’t know the answer to from one of your referrals. Tell them “I’m not sure, but I will contact my sponsor, because I know she might have the answer or can point us in the right direction..”

If you do it that way, you’ll also be learning what the answer is yourself. So if you help someone find the answer, you will have the solution as well.

So that’s my advice for today..

Be a good sponsor by being a good leader.

I really hope this information has been of some value to you and your team and have yourselves a great day.[/toggle]

Thanks, have a great day! Feel free to comment..

– Geoff Stephen

What’s up NPN’ers? I need your suggestions.

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As I said in one of my previous updates ( http://geoffishere.com/blog/globalnpn-payday-update-wanna-make-more-money/ ), I am working on implementing a system where our members will be able to generate more income both with GlobalNPN and outside of NPN.

One of the things I’m doing is adding an autoresponder series on top of what we already have that will generate sales up to a year from the time they opt-in. The sales go to you, of course. I have the letters almost ready to go, but I’d like your input on something.

What I’m looking for are clickbank or paydotcom products that you think would be attractive to your leads. Simple enough. These will be included in many of the outgoing letters to your leads throughout the year long series. I have a list of products that I plan on promoting for you, but I’d like to hear suggestions in case I have missed any that would fit in.

Just an FYI, this series will last an entire year and the sales will go to you as long as you are a paying member of GlobalNPN.

The series itself will be an extension of the letters we already have going out on your behalf from opt-ins via our ‘plug-n-play’ capture pages. The series will promote affiliate products on your behalf, as well as your GlobalNPN links throughout the year. I’m also building new sales funnels that will increase your earnings as well.

So…. if you have any product suggestions please submit them via the comments below.  (Note that is not a place for you to advertise, affiliate links will not be accepted)

Thanks I look forward to your input..

– Geoff Stephen

11 Tips for Creating Email Subject Lines that Work (and 1 bonus tip)

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Hello NPN’ers,

Email marketing is a very competitive business, and writing email subject lines that increase your open rates can be the “win or lose” determining factor in your email campaigns.

Below I have compiled a quick list of tips and ideas that can help you be more successful in your email marketing. I hope you get some value from what I have to share…

1. Short and sweet

A subject line needs to be short and to the point. Generally keep it under 50 characters. Remember your content is in the email body, it doesn’t need to be in the subject line too.

2. Use numbers and counts

This is an often used tactic that creates interest in the reader. People love to read “top” lists because they’re easy to read, and quick to digest. I’d recommend your list be less than 15 and more than 4. Odd numbers seem to work better. ie. 7 or 13 works better than 8 or 10.

Example: “Top 7 ways to get free leads”

3. Actionable subject lines

Use action words to intensify your subject line. You need your reader to take action now, not sometime whenever they feel like it.

Example: “..Get my free report NOW”

4. “friend” subject lines

These work well to get emails opened, but you have to be careful as they are often deemed to be misleading. Use them, but use them sparingly.

Example: “hey it’s me again”, or “did you get this?”

5. Personalize

Personalizing your subject lines is kind of debatable whether it works or not. Some people say to always personalize your subject lines, but honestly I’m not sure if it’s a good thing, or even necessary. Only your own testing will tell you whether they work for you or not.

Example: “{firstname}, get my free report now!”

6. Don’t mislead

You could say this is common sense, but there are still many people that do this out of desperation. Being misleading in your subject lines can result in a lot of unsubscribes from your list, so be careful. Basically, if you feel you have to be misleading, your content or probably isn’t worth buying anyways.

7. Test and re-test

Yep, this is an important one. Email marketing is all about testing. In fact, every time you send out an email, you are testing what you’re doing. Keep track of all your emails and your subject lines. Your autoresponder system should be able to give you the stats you need with regards to the interest you’re generating with your emails. Look at open rates and clickthrough rates for each subject line you use.

8. Use controversy

Quite often being a little bit “controversial” in your subject lines can increase your open rates, but make sure you’re not misleading people at the same time. Generate more interest by creating the “wow, I really gotta read this one!” curiosity in your email list.

Example:  “This could make some people very angry…”

9. Answer a question:

If you know your market, and what type of people are on your email list, you should be able to determine what questions they might have. A question in the subject line can make your readers curious enough that they’ll want to find the answer by opening your email.

Example: “Is Making a living from your computer really possible?”

10. The “how to” subject line

Everyone wants to learn how to do something, especially if it benefits them in any way. Give them a simple “How to…” subject line in your emails and if they’re interested in the topic they’ll certainly want to read the rest of your email message.

Example:  “How to write subject lines that always get attention.”

11. Don’t use “re:”, “fwd:”, “confirm your subscription”, “payment received” etc.

This ties in to being misleading in your subject. All this does is anger your reader and they will click the unsubscribe link in your email, guaranteed.

12 (bonus tip). Specifics Really Work!

Using specific numbers or results can improve your email open rates drastically. Use odd numbers, or odd times to create more curiosity.

Example: “How to get 67 free hot leads by dinner time!”

If you keep it interesting and keep providing valuable information to your readers, you will be successful in your marketing campaigns. Remember to be consistent with when you send your emails out as well, you need to train your list to know when you’ll be sending out your updates.

That’s it from me, have a great day!

– Geoff Stephen

You Are Missing out on More Money!

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Hello NPN’ers,

I was running some of my usual daily reports on various statistics for GlobalNPN and there was one in particular that I found very surprising (and kinda disappointing).

One report I check is how many members have referrals of their own that are upgraded to a HIGHER level than they are. In other words, for example, if I was at the PLUS level and one (or more) of my referrals was at the DIRECTOR level or higher, I would be flagged in this report.

Why?? Because that means I am missing out on commissions every month and I am not maximizing the money coming in to my account.

You see, if I am a PLUS level member, the most I can make on any referral is $10 per month, even if they’re higher on the ladder than I am, I still only make $10 in referral bonus. (!!!) So… in order to maximize my income every month, I need to be upgraded to the level of my referrals. If I have a DIRECTOR as a referral, I need to be a DIRECTOR (or higher) also in order to earn the maximum income on that referral.

Here’s another example so you’ll see what I mean…

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I am a PRO level member and I have 5 personal referrals.

The most I can make at PRO in referral bonuses is $5 each.. so in this case $25 in total every month. Not bad.

However.. 3 of my referrals have upgraded to DIRECTOR. Hooray!

But… I STILL only make $5 each because I’m still down at the PRO level.

Now if I upgrade to DIRECTOR with my referrals, I will make $25 for EACH of those DIRECTOR referrals every month.

So.. upgrading to DIRECTOR in this case will instantly increase my monthly referral bonus income to $85 per month. Get it? I have 3 DIRECTORS which now earn me $25 each, and my other 2 referrals are still at PRO which earn me $5 each. $25+$25+$25+$5+$5 = $85.00 !

If I had stayed at PRO, my monthly profit would have stayed at roughly $15. Upgrading to DIRECTOR has increased my monthly profit to over $45 per month! Worth it?? Yeah I think so.

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To shorten this long story, it is necessary for you to be upgraded at least to the level of your highest referral in order for you to maximize your monthly earnings. Do NOT miss out, it’s free money!

Believe it or not, as of this writing, there are exactly 100 members that are at a lower level than at least one of their personal referrals. Are you one of these people? Login to your backoffice and check… there will be a big yellow box recommending you upgrade. If you don’t see this box, you’re ok.

Please please please take care of this, I hate to see people missing out.

For upgrading information, refer to this article:
http://thenpn.net/kb/index.php/article/how-to-upgrade-your-npn-account

That’s all for now, just a heads up!

– Geoff.