How Do I Get More Leads for My Business?

Hello all..

Here’s a question for ya:

So what’s the most important ‘skill’ you need to master in order to become successful in online marketing?

I suppose the answer could be things like..

Generating traffic, generating leads, writing good ad copy, using social media productively, talking on the phone to your prospects… anything like that.

Most people will say it’s a combination of many skills… which I would have to say is certainly true.


A lot of people tend to focus on one or two things, and a lot of times those are the wrong things to focus on.

I get this question asked more than any other question:

“How do I generate more leads online?”

.. and then this question always comes in second place:

“How do I get more traffic?”

It seems like everyone needs to get more leads for their business. Fair enough, and probably true.

Here’s how the conversation goes after they ask me how to generate more leads…

Me: “What are you going to do with more leads?”

Them: “Ummm.. I dunno, get ’em in my autoresponder and then sell them stuff! Isn’t that the whole idea??”

Me: **sigh** “Well, I suppose that’s part of the ‘whole idea’. But do you know how to convert those leads into sales?”

Them: “Not really… but everyone need more leads!”

.. and it goes like that.

I guess my point here is that yes you need more leads, and yes you need more traffic… but who cares about that if you can’t make sales? What’s the point?

It’s like having a popular clothing store without a cash register. Lots of interest, no revenue. What’s the point?

There’s 4 “how to” things to learn in online marketing, and the 3rd and 4th ones are almost always ignored:

  1. How to get targeted traffic to your website
  2. How to convert that traffic into leads for your business
  3. How to convert your leads into sales, distributors, or customers
  4. How to keep those customers interested enough to want to keep buying from you

That’s it.

It seems like this entire industry is focused on getting more leads, and then selling training to those leads on how to get more leads, which trains your leads how to get more leads by selling training on how to get more leads…

See what I mean? Funny how that works. What ends up happening is you getting leads and selling ‘lead generation’ stuff to them. And that’s as far as it gets. And it sucks because nobody gets any further into your marketing funnel, and you don’t make any more money.

So my advice is to NOT forget about item #3 and #4 above. It’s NOT all about getting leads and traffic.

It’s about making sales and creating relationships with your customers.

Have a great day!

– Geoff.

Top Reasons Why I Started an Online Business From Home

Why I Started an Online Business From Home

Hello all..

When thinking about starting an online business from home, we sometimes forget to think about the reasons why we would want to do such a thing – apart from earning an extra income from the internet.

I mean, we all have an entrepreneur mindset and we all want to make money online, but I often ask myself the real reasons why I do this, and why I did this in the first place.. so I came up with a list that I’d like to share with you. Perhaps you have the same motivations as I do.

Off the top of my head, here are my top 6 reasons:

1. FREEDOM. This is kind of a tricky one, because having a home business can absolutely give you the freedom that you wouldn’t get from an ‘ordinary’ job. However, it can also take away some of the freedom as well if you don’t have the self discipline to walk away from your business when it is needed. Having the freedom to set my own schedule and work my own hours has always been my main motivation in starting and running my own online business.

2. FAMILY TIME. I have 3 kids at home and it was always my intention to find some way to make a living while still being able to hang out with my family. Running your own home business can give you that freedom. I get to take my kids to school, pick them up from school, and never miss any of their sports or activities.

3. UNLIMITED INCOME. If you have a j.o.b., you are essentially trading hours for dollars. That’s it. And almost always, you consider yourself as being underpaid. Unfortunately, when you’re working for someone else there is no way around that, ever. With an online business there is literally no limit to the amount of money you make. Really, you end up being paid what you’re worth based on the value you bring to your industry.

4. WORKING WITH COOL PEOPLE. When you’re running your own business, you have a choice as to who you work with. You’re not forced to deal with co-workers that you can’t get along with, you’re not forced to have a boss that just doesn’t like you. You get to work with people that you can actually be productive with. People that are like you. People that have the same goals and dreams as you do. That fact alone is a big reason to do this.

This is my coffee shop desk as it looked while I wrote this blog post on why I run an online business from home.

5. LOCATION, LOCATION, LOCATION. When your entire business is an online business, you can be practically anywhere and still run your business. I’ve run my business from hotel rooms, coffee shops, shopping malls, baseball stadiums, airplanes, restaurants, while driving down the highway (in the passenger seat of course;), and even on a ride at Disneyland. With smart phones you don’t even need wifi anymore, the sky’s the limit (literally!). Nobody has to know where you are either, which is part of the package. (Word from the wise: you also have to learn when to turn it all off!)

6. LIFESTYLE.  I suppose this is kind an “all in one” reason. The lifestyle is what you get when you have a successful home business. You’re working your own hours, you’re making good money, you’re dealing with good people, and you have the time freedom to be wherever you want, whenever you want. It’s all part of the lifestyle.

So in a nutshell, those are my main reasons and motivations for doing this online business thing. What are your motivations for doing this? Money? Fame? Fun?

Let me know in your comments!


Geoff Stephen

How to Earn 1 Dollar Per Subscriber

Hello all..

Have you ever heard this statistical target:

“You should be earning $1.00 per month for every subscriber you have on your list”?

I know you’ve probably heard that one..

But is it true?

Or more importantly..

Is it possible? Is it realistic?

The simple answer is: yes.

BUT, you have to understand how that all works out, mathematically speaking.

The deal is, if you have 1,000 people on your contact list, you should be aiming to earn $1,000 per month from that list. And if you have 5,000 people on your list, you should be aiming to earn $5,000 monthly from that list. Simple enough, right?

Actually it’s fairly easy to understand once you know what you have to do. And it’s something you SHOULD be aiming for.

So let’s take a look at how that works, based on what you’re promoting – because it’s based on how much you earn per sale… and it doesn’t matter how many people you have on your list.

We’ll use GlobalNPN’s Director level commission structure for this example.

As a Director, you will earn $25.00 per referral every month. You also earn other commissions but we’ll focus on the referral bonus for this example.

Let’s assume you have 500 people on your list. So… we want to find out what we need to do to earn $500 per month.

If we earn $25 for each referral, that means we need to make 20 sales, right? 20 X $25 = $500.00

But as I’ve said time and time again, we don’t want to focus on the fact that we need to make 20 sales because for many people that’s an overwhelming thought. We want to focus on percentages instead because it makes more sense and it’s less stressful to work towards. (focusing on sales numbers sucks;)


We need to make 20 sales, and with a list of 500 subscribers, that’s a conversion rate of only 4%!

Now, since we’re talking in percentages, it doesn’t matter what size your list is, the 4% stays the same.

If you have a list of 10,000 subscribers and you want to make $10,000 per month, (and we’re using the GlobalNPN example of earning $25 per sale), the 4% conversion rate is still the same!

So I’ll ask you this:

Which task is easier on your brain, and which sounds more realistic:

  1. I need to make 20 sales this month
  2. I need to convert at just 4%.

 For me the choice is simple. I’d much rather think about converting 4% than having to count how many actual sales I have to make. Do you agree?

It’s kind of like playing a numbers game as opposed to trying to sell individual products. Yes you’re still selling products, but the thought process is quite different. It makes the results sound a lot more attainable and realistic. It’s a mindset thing.

… Back to earning $1.00 per subscriber..

I guess my point is that it’s actually a very good result to shoot for. Not only does it force you to play the numbers, but it re-enforces the fact that your marketing focus should be on building your list – not on recruiting or selling.

Here’s your assignment: Figure out your target conversion percentage. What will get you to $1.00 per subscriber?

 Comments below..


– Geoff Stephen

 P.S. if this helps you at all, please “LIKE”, Tweet, and share this page 🙂

2 Ways To Become An Expert in Online Marketing

Hello all..

Have you ever heard that in order to become successful online you have to present yourself as the “expert” in whatever it is you’re selling online??

I hear it all the time… and I also SAY it all the time, because it’s important.

Unfortunately this is one thing that de-motivates people from going forward in their online business..

“‘What? I’m not an expert!”

“Why would they believe me if I’m not an expert??”

“How can I be thought of as an expert if I don’t consider MYSELF an expert??”

So therein lies the “catch 22”, right?

You can’t sell more because you’re not considered an expert. You can’t be considered an expert until you sell more..


So.. how do we get around this? It’s easier than you think..

Well, first we need to consider what an “expert” actually is, specifically in internet marketing.

You are an “expert” in this business when: You know something that someone else doesn’t know yet (and wants to know).

Yup, that’s it.. well almost..

You’re an “expert” if you can teach that person how to do that “something” that they don’t know.

First example, if you know how to install a wordpress blog, that’s a service you can promote to those that want to know how to install a wordpress blog. In that case you are the “expert” because you’re the go-to guy/gal for that particular service.

Get it? Seriously. It’s a basic part of marketing. Your job is to find (or be) the solution to a problem that others are having, and let them know that you have it.

So the 2 ways to become an expert in online marketing:

1. Learn something new and find people that don’t know what you just learned.

2. Teach something you already know to those that don’t know it.

Don’t underestimate the things you already know. Fact: You have knowledge that other people do not (we all do).  It could be anything and doesn’t have to do with internet marketing.

Example: If you know how to fix lawnmowers and can guide people through the process in an easy step by step fashion, you can make money with that information. (I don’t know how to fix lawnmowers but some days I’d sure like to know how :))

So.. become an expert on something (you probably already are), and sell it!

Have a great day!

– Geoff Stephen

Are you trying? I hope not!


I received a message from a new GlobalNPN member this morning.

They told me that they have been “trying” to make money online for about a year now without being very successful, and that they “hope” that this one will work for them and they’ll give it a “try” for a while to see how it goes…. blah blah blah..

One thing came to my mind: He won’t succeed.. at anything.


Because he has already failed, before he’s even started.

Yeah, it’s a mindset thing.

He has put himself in a constant state of “trying“. And if you’re always “trying“, you will always be “trying“. In other words, “trying” means you haven’t succeeded yet, and if you’re constantly “trying“, you will always be at the point of “trying” but not succeeding.

Do you hear what I’m saying?

He also said that he “hopes” this one works for him. Well, same thing. If you’re always “hoping“, you’ll always be “hoping” and never succeeding.

Really I see this every day…

“I hope he joins my downline..”

“I’ll try to make that work..”

“I hope I can make this stick..”

“I hope this ad works, and if it doesn’t I’ll keep trying..”

If you think that way, that’s how you’ll be. That’s where you’ll be.

Make the shift!

Stop putting yourself in a constant state of “trying and hoping“. It doesn’t work.

Succeed. Put your mind in the state of having already achieved the success you want. Put yourself there. If you’re already there in your mind, reality will follow.

I know that sounds kinda hokey, but it works. At least it does for me. If I put myself (mentally) in the place that I want to be, things will start to fall into place until I get there.

That was part of my presentation at the No Excuses 3 Event in Las Vegas, you can get the video of my presentation here.

It’s up to you of course, but a negative mind will always put you in a negative space.

.. and that’s a real drag. 🙂

So make it happen.

– Geoff.