Hello all.
Ok, I know (if you’ve been around this industry for any length of time) you’ve probably heard lots of “Magic Formulas/Strategies/Blueprints” for making money online. Everybody has the best/quickest/easiest way to do things.
There are Blogging Strategies, Social Media Strategies, Youtube Strategies, TE Strategies, Webinar Strategies, SEO Strategies… and the list goes on.
Know what? They’re all good, and they’re all important to be familiar with.
Wanna know what my “Secret Strategy” is??
Ok..
When it comes down to it, all of those “secret” strategies I mentioned above are “additions” to what is really going on here.
They’re all based on a simple 5-step “system”, and this is the foundation underneath pretty much all internet marketing..
- Collect
- Communicate
- Qualify
- Close
- Copy (Go back to #2 and repeat..)
Well.. ok, it’s not really a “system”. But it IS a process. It’s a process that you should know, and it’s a process that you should follow and focus on.
In fact, before you try and market anything online, consider how you’ve decided to market your product, and then compare it to the 5-step process above. Does your marketing plan follow it? If not, I strongly recommend you integrate those 5 steps into your marketing before you decide to go for it.
I’d like to stress how important these steps are. Put it this way. You can make some money without following those steps. You can make millions by consistently following them. No, I’m not exaggerating.
Let’s go into a bit more detail:
1. Collect
Your first focus should be generating leads for your business (or prospecting). Lead generation and building your contact list is your primary focus. If this is NOT your primary focus, fix it.
2. Communicate
Once you have begun to generate leads (collect) and build your list, you need to develop a good business relationship with your list. Communication is huge in this business, and if you’re not providing ‘value’ to your list on a consistent basis, you will, quite simply, not make much money (if any). Social media should be a big part of this step.
3. Qualify
This step can become a bit more ‘involved’ as it has to do with considering what to offer your lists. Qualification involves testing, re-testing, split-testing, and a bit of ‘guessing’ thrown in as well. Through your communication you should know who your market is, and who is on your list. If you don’t, it will be very difficult to be successful at recruiting someone into your MLM when all they want to do is be an affiliate marketer.
4. Close
The close is where you get paid. Here is where you make the sale and convert your prospects into buyers.
5. Copy (Go back to #2 and repeat..)
This step, for some reason, is forgotten or ignored by a lot of marketers. Some marketers stop after they’ve “closed” someone, thinking that “well, they bought something from me, now I can forget about them..”. WRONG! Fact: If someone buys from you, they’re a heck of a lot more likely to buy from you again. Don’t let them get away, keep them in your funnel. Communicate, re-qualify them, sell them something bigger! Don’t stop just because a sale has been made..
So, in a nutshell, there is your “secret moneymaking formula”. Write them down, and consider how you’re going to integrate those 5 steps into your own marketing plan.
That, my friends, is how you DO it. Now go get rich 😉
https://www.facebook.com/geoff.stephen
– Geoff Stephen
You are “S-o-o-o” on the numbers with THIS one! Every new affiliate is not only an affiliate but a business partner “AND” an employee. It “IS” your responsibility to provide them with a great working environment (if it’s NPN – well – it’s there for them) and the opportunity to “advance – get pay raises – grow – learn from you and “YOUR” mentors).
Giving someone “something that has created success and a real paycheck for you” should be your first priority…..don’t EVER hold anything back. Give – and Brothers and Sisters, you “WILL RECEIVE.”
I have great satisfaction watching my affiliates hit the NPN Leader Boards and “even” surpassing me….Hello Brandon Wells, lol!
This is an excellent post, Geoff!
All the Best!
Charlie #124755 Silver
Right on Geoff
The 5 c’s to marketing with a twist.
I heard this back years ago on a call with Diane Hochman but you made it make more sense.
I like the #5 you mentioned.
Never heard of anyone repeating the step.
Something so simple to do I didn’t even realize repeating the step myself.
Thanks
Craig
I’m not sure if I got the terminology from Diane or not. I don’t know, it means the same thing anyways, it’s just what we do.
Maybe #5 should be “copy”.
Thanks Geoff for ALL the value you give away every time you post a Blog! Just another added benefit for being apart of this AWESOME GlobalNPN community!!! It’s not only teaching me more-n-more to be successful online, but it’s also given me the confidence in promoting a program that I know first hand will help teach-n-train any & all I bring in, the correct, step-by-step way to succeed as well. For I am not truly happy, unless my downline is being successful also. And GNPN is DEFINITELY helping me help them!
Thanks A MILLION Geoff,
Jon:)* `Director’
Hi Jon,
Thanks for the comments, glad it’s working for you 🙂
– Geoff.
good advice any business can benefit from.
Great article Geoff Stephen! I would agree that so many people start getting on the right track with collecting their leads, but failing to build a good relationship with them. What is the point of collecting something if you are not going to do anything with it? We are learning all the time how to create stronger lists of more targeted individuals. More importantly though, we are learning to build relationships with them and try to help them with their problems which helps us! The more people we help, the more successful we become!
Great article Geoff! I would agree that so many people start getting on the right track with collecting their leads, but failing to build a good relationship with them. What is the point of collecting something if you are not going to do anything with it? We are learning all the time how to create stronger lists of more targeted individuals. More importantly though, we are learning to build relationships with them and try to help them with their problems which helps us! The more people we help, the more successful we become!
Thanks,
Steve
Hi Geoff, here you have condensed in five steps internet marketing’s essence that would have taken dozens of ebooks, ecourses and so forth.
Becoming a master in those steps, as you said, will take any business to another level.
Will implement for sure in my small business.
Also I want to underline that the primary focus of any marketer should be without a doubt list building: if you aren’t doing so, then you are just wasting time.
Warm regards,
Attilio.
Hi Stephen,
It’s a great step forward you gave us,
Thanks & continue to teach us.
Best regards,
Franco.
amazing advice Geoff.
Simple way of breaking it all down…. cool!
Many thanks for the article. 🙂