Geoff Stephen

How To Hit Obnoxious Home Runs

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Hey.

Quick story..

I received a Skype call out of the blue the other day from one of my affiliates. She kind of caught me off guard since I wasn’t expecting a call, but I happened to have my Skype open at the time.. so we had a little chat..

Here’s the scenario..

This marketer has been in the ‘business’ for 2 years, hasn’t had much success, has ‘tried everything under the sun’, has never made any significant amount of money, and is frustrated (and overwhelmed) with it all. Basically she was ready to quit.

I don’t think she really ‘wanted’ to quit, but she was at that point.

Ever been there?

So after lots of back and forth, with me giving her plenty of advice regarding goal setting, and just generally how she could be doing her marketing more effectively, I managed to talk her down off the edge of the building.

But after all was said and done, she still had that one burning question that plagues so many of us early on in our marketing careers..

“Ok, Geoff, what’s the fastest and easiest way to make money online?”

I suppose it’s a pretty fair question, as it’s something that gets asked on a daily basis by those who are new to the industry, or by those who are struggling to make any sort of income on the internet.

How do I DO it?

What do I DO in order to reach my goals?

.. and how do I accomplish this as quickly as possible?

Ok, here’s what I see happening on a daily basis in our marketing world..

Thousands (probably millions) of people all at once trying their best to reinvent the wheel.

All these people looking for that great idea, or ‘secret’ strategy that will take their business to the ‘next level’.
… and.. guess what? none of them are making any money.

It’s unfortunate, really.

Now, I’m not going to go ahead and say that marketing is ‘easy’, or shouldn’t take much effort, because you still have to master certain aspects of marketing in order to get ahead of the crowd (and it’s a pretty big crowd).

I will say that there are thousands of ways to make money online, and there is no “best” way to do it. There are best practices and it all kind of works the same (ie. it’s all sales) and there are just as many thousands of ways to go about it..

Ok.. back to my story..

So, what did I tell my Skype caller?

I told her exactly what I did that was one of the (many) things that turned my marketing business around back when I was first starting.

This was the absolute most important thing that I did in my business that made the biggest difference for me.

I copied what other successful people were doing, on an abolutely OBNOXIOUS level.

Let me explain..

Back when I was making a few dollars (literally) in marketing, of course I wanted to make more money.

But I didn’t know HOW.

I mean, I’m a pretty smart dude, so why am I seeing all these other people making a lot more money than me.

Why am I not there.. yet?

So one day I just said, “Screw this, instead of trying to do things my way (which apparently isn’t working), I’m going to find someone that has what I want. Then I’m going to copy them and do exactly what they’re doing to get what they want.. and if I copy them, I should get the same thing, right?”

That made sense to me.

Total sense.

So..

I found 2 or 3 people that were making the kind of money that I thought was realistic for me at the time..

Then?

Then I watched them.

Every single day.

I watched what they were doing.

I watched how they communicated.

I watched what their “process” was.

I asked them questions.

and I LEARNED.

A lot.

Not only that, I started making the kind of money they were making.

It wasn’t a lot of money, mind you, but it was what I set my sights on.

It was fun, and best of all, it was predictable.

It was only a few hundred bucks but it was good.

Remember I said I did this on an “obnoxious” level. Meaning I focused directly on WHAT they were doing, not what I “thought” I SHOULD be doing.

Get that?

It’s like when you’re learning how to swing a baseball bat. You don’t just do it your way and hope you hit a homerun.

You learn how the homerun hitters do it. You watch them, you learn, you practice. THEN you hit homeruns.

Understand?

.. and THAT IS the easiest, and fastest, way to success in internet marketing.

So here are the steps:

  1. Decide what you want.
  2. Find someone that already has what you want.
  3. Learn what they did to get what they have.
  4. Do what they do to get what you want.
  5. Repeat.

If you have any questions about this, please ask away..

.. and if you’re interested in getting what you want even faster, let me know and I can fill you in on my coaching/consulting packages. I can help you get ahead of the crowd before they even see you coming!

Please feel free to comment below and “LIKE” this article..

Thanks.
Geoff Stephen

I have some good news and I have some bad news (sort of..)

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Hey NPN’ers,

I have some good news and I have some bad news (sort of..)

First the “bad” news..

As noted in your backoffice, we have been ‘forced’ to (temporarily) discontinue our ScreenCasting product as of July 1st.

The reason for this is because the recording software is written/programmed in Java, which is no longer going to be supported in this type of environment by newer versions of Windows web browsers and MacOS.

In other words, it simply won’t work anymore on your computer as it is now.

There will be other ways of capturing your screen out there and there will be new technologies that will allow this to happen without using Java, so this product might be available in a different form in the (near) future.

But as it is now it is being discontinued.

Sorry for the inconvenience but it is by far our most under-utilized backoffice product.

Oh, and don’t worry, nothing else in your backoffice runs on Java, so nothing else will be affected by this.

“So… what will replace it?”

I’m glad you asked.

As you know I have always strived to bring you the most effective tools and systems to help you manage and build your online businesses, while ensuring that our members have no problems in using them right away (ie. they’re super easy to use).

What I’ve been working on for a while now is what I’m calling the “world’s easiest-to-use” page creator.

Although there are other page creator products out there (priced at around $67, $97+), most of them are too involved and confusing for the average user to really use to their advantage.

Most marketers want to be able to put a squeeze page together quickly and EASILY, and sales pages together as quickly as possible as well… while ensuring they look updated and professional.

So I’ve been building this product for our GlobalNPN membership and it will be included in your membership cost.

It will be as easy as:
– Pick a template
– Edit your page text
– Enter your MMPro “form ID”
– .. that’s it. Good to go.

You’ll be able to either download the page and put it on your own hosting account, or you can let us host it for you.

Let me emphasize: No technical knowledge required.

.. oh, except typing. You can type, right?

I already have a working prototype that I’m testing with. So it shouldn’t be too long before I can allow access to our entire membership. Trust me, it’ll be way cooler, and simpler, than what we have in the backoffice currently.

So stick around.

I’m looking forward to using it myself.

That’s it for today. Any questions let me know. Comment below..

– Geoff Stephen
GlobalNPN Admin.

It takes deliberate CONSISTENCY and FOCUS

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What’s it gonna take?

So.. A lot of people are saying that “membership sites are dead” because nobody stays active for more than a couple months.

Well.. when your product is good, and it’s done right, you get long term active members.

Here’s a quick stat about my site (GlobalNPN) that was launched way back in 2005 (yes, 10 freakin’ years ago!).

“Almost 20% of our entire membership have been paying members for more than 2 years.”

(And even deeper still, 11% have been active members for more than 8 years!)

That is a crazy good statistic when the current industry standard is 2-4 months before they quit and move to the next shiny object.

They are still here because..

  1. They use the tools/products/training every day,
  2. They are STILL making money after all that time,
  3. Both 1 & 2.

My focus has always been long-term business building and focusing on helping people generate a solid monthly income.

Mission accomplished.

So.. what’s it gonna take?

What’s it gonna take to get YOU there?

It takes deliberate CONSISTENCY and FOCUS for only about 3-6 months to build something that will be lucrative and long term for you. I have more than 15 years experience and data that proves this.

.. yet people still won’t listen, and they still quit and jump to the next deal..

..and you know what?

“It sucks to be them.”

But YOU?

You just have to dig in – every single day.

To reach your goals, whether it’s $500 per month or $50k per month, what it takes is daily consistent “small” tasks that push you along towards your ultimate goal.

That’s what “building” a business is all about. You don’t just “have” a successful business, you build it.

It doesn’t happen overnight, it doesn’t happen in a week..

It happens when you string together the necessary steps you have to take, in order to get you where you want to be.

If you expect it to happen quickly, guess what? You’ll ALWAYS be expecting it to happen quickly. Always expecting it, never getting there.

You just have to dig in – every single day.

It’s up to you to decide that it’s going to happen. It’s up to you to decide to become successful in your business.

Be deliberately CONSISTENT and FOCUSED on your goals and you WILL get there.

Make sense?

That’s it for today.

Let me know your comments below and be sure to “LIKE” and share this post.

Join my “personal list of awesomeness” here (if you’re not already on it):
=> http://geoffstephen.com/list/

Thanks!

– Geoff Stephen

What to do When You Get Good Advice

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Hello people.

Here’s something to think about to start the week.

If someone that has lot of experience and a lot of success gives you advice on something you ASKED for help with… you should implement the recommended changes. Now.

ie. If your mechanic tells you to stop driving with your foot on the brake, you do as he/she says.

ie. If your doctor tells you to exercise, you go for a walk.

ie. If your lawyer says “stop talking”, you shut up.

If you don’t WANT the results, don’t ask for help.

If you DO want the results, don’t be dumb.

If you don’t take the advice, you have lost the right to ask for more help.

Oh and here’s a tip: if you pay for that advice (which you should) you will be more successful with it.

Have a great day!

– G.

Here’s a Quick Marketing Lesson

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Hey NPN’ers,funnymarketing

Here’s a quick marketing lesson.

A few of you have questioned why I “push” the $17 Basic membership in the NPNBuilder videos instead of Director or Gold.

Well, there are a few reasons.

The main reason is that I know people will join at higher levels instead, even though the “less than $20” is highlighted throughout the entire NPNBuilder sales funnel.

Weird, right?

Not really.

The whole notion of starting a business for “less than $20” is a great opener for grabbing the viewer’s curiosity, and that’s what pulls them through the funnel, qualifying them along the way.

Once they get to the payment part of the process, they see the difference between what they can earn at the $27 level vs. the $17 level.

At $17, you can earn $5 per member.
At $27, you can earn $15 per member.

So… for just $10 more, your commissions TRIPLE.

(in their head they’re thinking: “Wow! That’s way better!”)

That’s enough for many people to start at PRO ($27).

However, many of THOSE people will mentally “commit” to the $27 level… until they see the huge jump in product access and commissions at DIRECTOR.

Some will jump at that, some will stay at the lower levels just to see what’s going to happen. Fair enough.

See how that works?

So here’s my statistics since NPNBuilder launched..

.. and they may surprise you.

Since we launched, here’s the breakdown of paying members that joined through NPNBuilder:

  • 43% joined at PRO ($27)
  • 24% joined at Basic ($17)
  • 23% joined at DIRECTOR ($67)
  • 10% joined at GOLD ($147)

Surprising?

Almost TWICE the number of people joined at PRO for $27 than joined at the “less than $20” Basic level.

Note that (almost) the exact same number of people that joined at the $17 Basic level, joined at DIRECTOR!

That’s pretty awesome.

That also gives you a heck of a good reason to upgrade to Director, doesn’t it?

Hope this gives you some insight into how the brain works when buying these types of things.

The NPNBuilder funnel is here:

http://npnbuilder.com/

Please “LIKE” , “SHARE” and comment below if this is interesting to you. Are these stats a surprise?

Thanks,

– Geoff Stephen