Why is GlobalNPN the most important program in your marketing funnel
Many people ask me “why do I need NPN when I already have a business to promote?”.
The answer is fairly simple but a lot of people still don’t really get it.
Let’s assume that your main business that you want to promote is a ‘Health Drink’ business. You will probably find out pretty quickly that it’s very difficult to find quality targeted leads for your business. After all, you have a very specific business, with a very specific market. It’s not easy (or cheap) to find the right leads that will want to join you in your business. This is also the case no matter what your ‘primary’ business is.
Here’s where NPN comes in. As you know, NPN is a suite of marketing tools and training material that ‘every’ online marketer needs to succeed in generating leads for their own business. Lead generation is the most difficult part of online marketing, especially when your business has a very specific market. That’s why we need GlobalNPN at the top of our marketing funnel.
Which scenario would you rather be a part of?
Scenario #1: You’re trying to get distributors for your Health Drink business. So.. you go out and buy some advertising for your Health Drink website. You get lots of visitors to your website but only a couple people actually decide to contact you about it. Your advertising cost you $50. Which means your ad campaign cost you $25 per lead and those 2 people may not even join you in your business. How much longer can you do that before you give up?
Scenario #2: You’re trying to get distributors for your Health Drink business. BUT, this time you go out and buy some advertising for your GlobalNPN business. You get lots of visitors to your website and a TON of people opt-in to your capture page because they know they need these tools to succeed. Your advertising cost $50, but this time 35 people opted in to your capture page. Your leads only cost you around $1.50 each this time. BUT a number of them joined you in NPN and now you’re making money from that, which means your advertising for your Health Business has essentially been taken care of. Now you can focus on ‘upselling’ your NPN referrals into your Health business, which is much easier since you’ve already qualified them as good quality marketing leads.
What’s my Point: You are making money and getting free advertising from the people that would’ve said a flat out “NO” to your Health Drink business, thanks to NPN. Plus down the road you can recruit your NPN referrals into your Health Drink business, which was the point in the first place right?
Use NPN to generate leads, and qualify leads for your other businesses. You will get leads, you will make money, your advertising will essentially be free, and you will realize how important having GlobalNPN at the top of your funnel is and why it’s essential for your ultimate success.
THIS IS HOW IT’S DONE FOLKS. This is not a theory or a guess as to how it works. If you don’t ‘GET IT’ (or refuse to), you won’t make it.
Now, I know that the next question may be “… but NPN IS my primary business, what then??”. In my opinion the most attractive feature of NPN is that it has is it’s own ‘internal funnel’ system. That is exactly what the NPN Ladder System was designed to take care of. Think of the ladder upgrades as your upsells instead of the “health business” I mentioned above. It works in exactly the same way, but in this case it’s completely self-contained and self-feeding. How cool is that? GlobalNPN can be your feeder system, while at the same time it can be your big dollar earner as your primary business.
Have a great day and have fun! Feel free to comment below…