email marketing

Why People Stop Opening Your Emails

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Hi..

“Why people stop opening, reading, and clicking on your emails.”

Here’s the scenario..

You start building your list, running solo ads, generating leads through whatever type of advertising you’re doing.

People are opening your emails and clicking on your links etc..

For a while..

Then things start to change.

With each campaign you send out to your leads, less and less of your leads are opening your emails and even less are clicking on the links inside your emails.

You start to panic and it becomes a bit of a desperate situation.

So.. what’s going on?

Why are they not opening?

Why are they not clicking anymore?

When it comes down to it, there are 2 main reasons why people stop reading your emails.

  1. They simply aren’t interested in what you’re sending them.
  2. You’re confusing them with “no focus” emails.

#1 is fairly obvious and there’s not much you can do about it. Some of your subscribers will just stop being interested in what you’re sending.. for whatever reason.

#2 is a little more involved. This happens when you start sending emails that have different subjects (different content focus), or are blatant marketing pitches for different products or opportunities.

When your subscriber signed up to your list, they signed up (I’m assuming) to get some specific information from you – because they are interested in that type of information.

A big part of email marketing is branding yourself and making sure your subscribers know it’s an email from YOU. If your emails are “all over the place” as far as content goes, you’re going to confuse your subscribers.

In fact, to them, all your emails will look like they’re being sent by different people.. and I’m sure they get enough emails throughout the day from different marketers.

You want to stand out – not blend in.

Find your voice, find your style, show your focus, and you will build a list of subscribers that will open, read, and click on all your emails.

Stay on track, respect your reader, stop changing gears so quickly.

Once you start doing that, you’ll start seeing more engagement and (most importantly in sales) trust.

As always, LIKE, Share, and comment below..

  • Geoff Stephen

P.S. Make sure you’re on my list of awesomeness (click here)

Did I Wake You?

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Dearest list subscribers,

So after the email I sent out yesterday, I got tons of very interesting, and sometimes hilarious, responses.

I got everything from threats and confusion, to praise and respect.

I also got plenty of unsubscribes, which is awesome! (Unsubscribes make me more money)

It’s funny, when you threaten to exclude people from your communication, they can get quite offended…

… even if you’ve NEVER heard from them before, or have no clue as to how they got on your list in the first place.

What I wanted to do was get people’s attention, and kind of wake people up to make sure they’re still listening.

..And it worked as it should have.

Remember, you should always be learning from what other successful people do in their marketing, and particularly the results that they get with their marketing.

Marketing is not personal, but many people take it personally, and they shouldn’t.

I’m not afraid to deal with any backlash from an offended subscriber, and neither should you..

.. as long as it leads to more engagement with my list, which it always absolutely does, and that is what you should be shooting for.

Make sense?

Not everybody does this, but they should.

Case in point, I saw someone on Facebook yesterday bragging about the fact that they got 46 opens and 22 clicks from their campaign.

.. however that was from a list of over 8000 subscribers. Obviously, that’s nothing to brag about.

Plus, having such a low open rate means that you will get penalized by the ISPs for having such a low open rate, and even less of your emails will get delivered in the future.

In other words, being an irresponsible email marketer will hurt you in the short term and in the long run.

So wake up your list and get them engaged!

If you have any comments, please do so below..

– Geoff Stephen

The more people hate you, the more money you’ll make.

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There’s this…

“The more people hate you, the more money you’ll make.”

True?

Well, kinda.

Let me explain WHY this is true.

Here’s what I’m talking about..

You’re an email marketer, or you are learning how to sell via email.

But..

You realize that there is massive competition in email marketing.. or at least there appears to be.

So if there’s so many people trying to sell through email, how does anyone make any money? And why do THOSE specific people make ALL the money?

Well, email marketing is full of people that aren’t competitive, or at least aren’t competitive enough to make a difference.

There aren’t many people willing to take a strong enough stand to make themselves cut through all the noise that’s already out there.

And they stay broke.

So how do you stand out?

You HAVE to make people angry.

You have to p!ss people off so much that they are DRIVEN to reply to your emails and tell you how much they disagree with you.

Why?

If you take a strong enough stand on something, people will either love what you’re saying, or hate what you’re saying (hopefully both).

The people that love what you say, will respect you, will follow you, will watch for your next email, and will buy from you, and will become a long term customer.

The people that hate you… who cares?

The good outweighs the bad.

Put it this way:

Middle of the road marketing doesn’t work.

If you try to please everyone, nobody will care what you say on either side… and that’s the “noise” of the hundreds of emails you get every day (that nobody reads).

I get “hate mail” all the time in my email. I love it. I love it because it means I’ve struck a chord and the ones that agree with me are buying what I’m selling…

..and the ones that don’t agree are sending me whiny boo-hoo emails that they think are going to get to me. However they’re pretty damn entertaining sometimes.

So when I say “The more people hate you, the more money you’ll make.”, you know where I’m coming from.

Now wait a minute.. I’m NOT saying be rude just for the sake of being rude. There are ways to do this without offending anyone, yet still being powerful enough to get people to open and read every time.

It’s a skill you need to learn.

In fact, a while back I spent a couple hours doing a webinar on this exact subject.

It’s in your GlobalNPN backoffice along with all the other awesome Executive training webinar recordings.

Be un-ignorable.

Tell ’em how it is.

Make them angry.

Divide the masses.

If 1 person “hates” you, 5 people will love you.

Stop caring what other people think of you.

Not only will you get followers, you’ll get CUSTOMERS.

And isn’t that what everyone’s trying to do?

Let me know in the comments if  you agree, or have other ideas..

— Geoff

How to Organize Your MMPro Contact Lists into Folders

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Hey NPN’ers,

If you’ve been in email marketing for any length of time you’ll notice the number of contact lists you have in your autoresponder start to get out of control and disorganized.

ie. You login to your MMPro, view your contact lists, and you see a long page full of your contact lists that seem to have no rhyme or reason as to what they’re all about on an individual basis.

It gets frustrating when you have a couple broadcasts to send out but it takes you forever just to find the contact list you want to send your broadcasts to.

So, what to do..?

This is a feature of our MMPro that hardly anyone uses, probably because they don’t know this feature even exists.

What you can do in the MMPro is switch to something called “folder mode”. What is does is allow you to organize your lists into folders, or categories.

It’s pretty handy when you no longer have to search very long to find the list you want..

Here’s how it works:

Hope this helps you out.

Thanks!

— Geoff Stephen

 

The MMPro now does what?? Awesome..

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Hey NPNers,

For those of you that missed my FB posts this morning..

Just for fun I did a pretty hefty update to your MMPro autoresponder system.

I Added (or improved) 4 Main Features:

  1. Integrated Surveys – Create and run list-engagement surveys right from your email broadcasts (or autoresponders). You simply don’t know what your list wants.. until you ASK them. So… ask them!
  2. Dynamic Content Tags/Blocks – Deliver ultra-specific content to your lists by creating dynamic content for your list based on certain criteria (custom fiels) of your leads. Kind of like segmenting within your segments.
  3. Automated Email Triggers – Run triggers based on dates, clicks, opens, and subscribe/unsubscribe automation between lists. This completely automates your list management so you can get the MOST from your list – and the most $$.
  4. Faster sending speeds over all. Because… faster = better.

Oh, and I updated the logo. Yay!

And this..
davekoteki

So, as always you have the latest and greatest technology from GlobalNPN.

=> http://globalnpn.com

Enjoy.

Please “comment” and LIKE below.

-Geoff