Online Marketing

I have some good news and I have some bad news (sort of..)

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Hey NPN’ers,

I have some good news and I have some bad news (sort of..)

First the “bad” news..

As noted in your backoffice, we have been ‘forced’ to (temporarily) discontinue our ScreenCasting product as of July 1st.

The reason for this is because the recording software is written/programmed in Java, which is no longer going to be supported in this type of environment by newer versions of Windows web browsers and MacOS.

In other words, it simply won’t work anymore on your computer as it is now.

There will be other ways of capturing your screen out there and there will be new technologies that will allow this to happen without using Java, so this product might be available in a different form in the (near) future.

But as it is now it is being discontinued.

Sorry for the inconvenience but it is by far our most under-utilized backoffice product.

Oh, and don’t worry, nothing else in your backoffice runs on Java, so nothing else will be affected by this.

“So… what will replace it?”

I’m glad you asked.

As you know I have always strived to bring you the most effective tools and systems to help you manage and build your online businesses, while ensuring that our members have no problems in using them right away (ie. they’re super easy to use).

What I’ve been working on for a while now is what I’m calling the “world’s easiest-to-use” page creator.

Although there are other page creator products out there (priced at around $67, $97+), most of them are too involved and confusing for the average user to really use to their advantage.

Most marketers want to be able to put a squeeze page together quickly and EASILY, and sales pages together as quickly as possible as well… while ensuring they look updated and professional.

So I’ve been building this product for our GlobalNPN membership and it will be included in your membership cost.

It will be as easy as:
– Pick a template
– Edit your page text
– Enter your MMPro “form ID”
– .. that’s it. Good to go.

You’ll be able to either download the page and put it on your own hosting account, or you can let us host it for you.

Let me emphasize: No technical knowledge required.

.. oh, except typing. You can type, right?

I already have a working prototype that I’m testing with. So it shouldn’t be too long before I can allow access to our entire membership. Trust me, it’ll be way cooler, and simpler, than what we have in the backoffice currently.

So stick around.

I’m looking forward to using it myself.

That’s it for today. Any questions let me know. Comment below..

– Geoff Stephen
GlobalNPN Admin.

It takes deliberate CONSISTENCY and FOCUS

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What’s it gonna take?

So.. A lot of people are saying that “membership sites are dead” because nobody stays active for more than a couple months.

Well.. when your product is good, and it’s done right, you get long term active members.

Here’s a quick stat about my site (GlobalNPN) that was launched way back in 2005 (yes, 10 freakin’ years ago!).

“Almost 20% of our entire membership have been paying members for more than 2 years.”

(And even deeper still, 11% have been active members for more than 8 years!)

That is a crazy good statistic when the current industry standard is 2-4 months before they quit and move to the next shiny object.

They are still here because..

  1. They use the tools/products/training every day,
  2. They are STILL making money after all that time,
  3. Both 1 & 2.

My focus has always been long-term business building and focusing on helping people generate a solid monthly income.

Mission accomplished.

So.. what’s it gonna take?

What’s it gonna take to get YOU there?

It takes deliberate CONSISTENCY and FOCUS for only about 3-6 months to build something that will be lucrative and long term for you. I have more than 15 years experience and data that proves this.

.. yet people still won’t listen, and they still quit and jump to the next deal..

..and you know what?

“It sucks to be them.”

But YOU?

You just have to dig in – every single day.

To reach your goals, whether it’s $500 per month or $50k per month, what it takes is daily consistent “small” tasks that push you along towards your ultimate goal.

That’s what “building” a business is all about. You don’t just “have” a successful business, you build it.

It doesn’t happen overnight, it doesn’t happen in a week..

It happens when you string together the necessary steps you have to take, in order to get you where you want to be.

If you expect it to happen quickly, guess what? You’ll ALWAYS be expecting it to happen quickly. Always expecting it, never getting there.

You just have to dig in – every single day.

It’s up to you to decide that it’s going to happen. It’s up to you to decide to become successful in your business.

Be deliberately CONSISTENT and FOCUSED on your goals and you WILL get there.

Make sense?

That’s it for today.

Let me know your comments below and be sure to “LIKE” and share this post.

Join my “personal list of awesomeness” here (if you’re not already on it):
=> http://geoffstephen.com/list/

Thanks!

– Geoff Stephen

What to do When You Get Good Advice

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Hello people.

Here’s something to think about to start the week.

If someone that has lot of experience and a lot of success gives you advice on something you ASKED for help with… you should implement the recommended changes. Now.

ie. If your mechanic tells you to stop driving with your foot on the brake, you do as he/she says.

ie. If your doctor tells you to exercise, you go for a walk.

ie. If your lawyer says “stop talking”, you shut up.

If you don’t WANT the results, don’t ask for help.

If you DO want the results, don’t be dumb.

If you don’t take the advice, you have lost the right to ask for more help.

Oh and here’s a tip: if you pay for that advice (which you should) you will be more successful with it.

Have a great day!

– G.

Here’s a Quick Marketing Lesson

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Hey NPN’ers,funnymarketing

Here’s a quick marketing lesson.

A few of you have questioned why I “push” the $17 Basic membership in the NPNBuilder videos instead of Director or Gold.

Well, there are a few reasons.

The main reason is that I know people will join at higher levels instead, even though the “less than $20” is highlighted throughout the entire NPNBuilder sales funnel.

Weird, right?

Not really.

The whole notion of starting a business for “less than $20” is a great opener for grabbing the viewer’s curiosity, and that’s what pulls them through the funnel, qualifying them along the way.

Once they get to the payment part of the process, they see the difference between what they can earn at the $27 level vs. the $17 level.

At $17, you can earn $5 per member.
At $27, you can earn $15 per member.

So… for just $10 more, your commissions TRIPLE.

(in their head they’re thinking: “Wow! That’s way better!”)

That’s enough for many people to start at PRO ($27).

However, many of THOSE people will mentally “commit” to the $27 level… until they see the huge jump in product access and commissions at DIRECTOR.

Some will jump at that, some will stay at the lower levels just to see what’s going to happen. Fair enough.

See how that works?

So here’s my statistics since NPNBuilder launched..

.. and they may surprise you.

Since we launched, here’s the breakdown of paying members that joined through NPNBuilder:

  • 43% joined at PRO ($27)
  • 24% joined at Basic ($17)
  • 23% joined at DIRECTOR ($67)
  • 10% joined at GOLD ($147)

Surprising?

Almost TWICE the number of people joined at PRO for $27 than joined at the “less than $20” Basic level.

Note that (almost) the exact same number of people that joined at the $17 Basic level, joined at DIRECTOR!

That’s pretty awesome.

That also gives you a heck of a good reason to upgrade to Director, doesn’t it?

Hope this gives you some insight into how the brain works when buying these types of things.

The NPNBuilder funnel is here:

http://npnbuilder.com/

Please “LIKE” , “SHARE” and comment below if this is interesting to you. Are these stats a surprise?

Thanks,

– Geoff Stephen

Global NPN Email / Text Formatter

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Hey NPN’ers,

I just programmed into your backoffice a handy new tool that will help you format your emails a little easier.

Email messages that are limited to a certain number of characters will look better, read better, and convert better. They’ll also look better on mobile.

If you want to limit the number of characters in each line of your email, this will enable you do do so without having to hit “enter” after each line (like most people have to do).

It’s really easy to use, you’ll find it in your navigation menu right under the link to the MMPro (Email tools). The link says “Email/Text Formatter”.

Here is a video demo:

(“maximize” the video to see it better)

Or watch it here:

http://globalnpn.com/v.php?id=1&sid=361276ce68b5025d0104795622a8cdf0&auto=0

Thanks!

Click “LIKE” and comment..

– Geoff Stephen