email – GeoffisHere.com

There’s this…

“The more people hate you, the more money you’ll make.”

True?

Well, kinda.

Let me explain WHY this is true.

Here’s what I’m talking about..

You’re an email marketer, or you are learning how to sell via email.

But..

You realize that there is massive competition in email marketing.. or at least there appears to be.

So if there’s so many people trying to sell through email, how does anyone make any money? And why do THOSE specific people make ALL the money?

Well, email marketing is full of people that aren’t competitive, or at least aren’t competitive enough to make a difference.

There aren’t many people willing to take a strong enough stand to make themselves cut through all the noise that’s already out there.

And they stay broke.

So how do you stand out?

You HAVE to make people angry.

You have to p!ss people off so much that they are DRIVEN to reply to your emails and tell you how much they disagree with you.

Why?

If you take a strong enough stand on something, people will either love what you’re saying, or hate what you’re saying (hopefully both).

The people that love what you say, will respect you, will follow you, will watch for your next email, and will buy from you, and will become a long term customer.

The people that hate you… who cares?

The good outweighs the bad.

Put it this way:

Middle of the road marketing doesn’t work.

If you try to please everyone, nobody will care what you say on either side… and that’s the “noise” of the hundreds of emails you get every day (that nobody reads).

I get “hate mail” all the time in my email. I love it. I love it because it means I’ve struck a chord and the ones that agree with me are buying what I’m selling…

..and the ones that don’t agree are sending me whiny boo-hoo emails that they think are going to get to me. However they’re pretty damn entertaining sometimes.

So when I say “The more people hate you, the more money you’ll make.”, you know where I’m coming from.

Now wait a minute.. I’m NOT saying be rude just for the sake of being rude. There are ways to do this without offending anyone, yet still being powerful enough to get people to open and read every time.

It’s a skill you need to learn.

In fact, a while back I spent a couple hours doing a webinar on this exact subject.

It’s in your GlobalNPN backoffice along with all the other awesome Executive training webinar recordings.

Be un-ignorable.

Tell ’em how it is.

Make them angry.

Divide the masses.

If 1 person “hates” you, 5 people will love you.

Stop caring what other people think of you.

Not only will you get followers, you’ll get CUSTOMERS.

And isn’t that what everyone’s trying to do?

Let me know in the comments if you agree, or have other ideas..

— Geoff

Hello all..

This is probably one of the most important “make or break” points of internet marketing. The reason I say that is because most people have no idea how to follow up with their leads correctly, and it’s why they fail most of the time.

Here’s the scenario..

Through your marketing you receive an email indicating that someone has entered their information into one of your lead capture forms. In other words, you just generated a lead..

So what do you do now? Well, my immediate advice would be to call them, but let’s assume in this case your new lead hasn’t entered in their phone number. You just have an email address and a name.

Your only option is to reply and email them back.

This is where you either pass or fail.

Most of the time, the new marketer (the ‘rookie’) will send an email to their new lead with the full intention of getting a sale or a signup out of them. Some generic sounding email that includes their affiliate link: “Sign up now!”

That action is, in a word, wrong.. and pretty useless.

What I do, and what most experienced marketers will do, is email the lead immediately WITHOUT ANY intention of making a sale or getting a signup. Weird, huh?

The whole point of this email is NOT to make a sale, but to start a conversation with the lead and to further qualify this prospect as well. You want INTERACTION, you want to open a line of communication with them on a personal level.

The main reasons for your email is to:

Get interaction from your prospect
Start a conversation with your prospect
Begin to qualify the prospect as a business partner
Lead to further conversation via phone or Skype..

Note I said on a ‘personal’ level. If your email looks like an automated message, your lead will treat it like an automated message – they’ll probably ignore it. That means if you just send them a signup link, it looks fake, and you’ll get nothing from them.

Make it conversational. Ask questions. Comment on what you already know about them. Be friendly 🙂 You will have NO idea whether this personal will be a good fit for your business if you don’t ask questions.

Here’s a hint: If you have their IP address (usually included when they subscribe), you can get a basic knowledge of where they live by typing in their IP address at this site: http://geoiptool.com/

If you know approximately where they live through their IP address, it’s much easier to start a ‘personal’ conversation with them: “Hi Joe, I notice that you live in Texas. Are you in the Houston area? My wife’s family is from there and we’re thinking of heading that way this summer, any tips on what to see while we’re there..? etc..”

The key here is to make sure your email does NOT sound like an automated followup. Put it this way, if your emails all sounded like generic autoresponder messages, I would choose to NOT do business with you. If you can’t connect with me as a professional, I will not connect with you.

That said, if you do it right, your prospects will see you as someone they want to work with.

Let the conversation continue below if you have any comments..

..How to YOU follow up?

CLICK HERE AND “LIKE”

Thanks.
– Geoff Stephen