Hey,
Here’s a couple “complaints” I often get from my affiliates..
“Geoff, how do I get my leads to buy my products?”
or
“I can’t convince my leads to buy anything from me, what am I doing wrong?”
The answer?
I can almost guarantee you’re doing everything backwards.
Yes, completely backwards.
In fact, most people do it this way, because they’ve been convinced that it’s the easier way to go.
Here’s the difference between the 3% that earn all the money, and the 97% that stay broke and frustrated.
The 97% focus on generating leads and then try to convince those leads to buy what they’re selling.
.. whereas..
The 3% find a group of people that have a certain issue/problem. Then they create (or find) a product specifically for fixing that exact problem that group of people is having – and sell it to them.
What’s the difference?
The 97% get leads from somewhere and then say, “I don’t know who you are or what you want, but do you want to buy this product I have for sale?”
The 3% already know what their leads want and can therefore say, “Here’s the solution to the problem I already know you’re having. Here’s how to get it.”
When I get comments like, “I can’t convert my leads into sales.”
The REAL problem is NOT conversions.
The REAL problem is TARGETING.
It’s a thousand times easier to sell a ham sandwich to someone that likes ham sandwiches and is hungry for one.
Do you get that?
If you’re in the 97%, you’re doing it backwards.
Nobody wants your product. They do, however, want to have a solution to their problem.
Have a great day.
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- Geoff Stephen