One of the things I’ve learned over the years with regards to online MLM is how to handle the “systematic qualification” of leads.
What I’m talking about is once your leads have entered your marketing funnel (your capture page), how do you know if they’re qualified to be in your downline? How do you know if they’re interested in really getting started, or even if they’re for real at all!
When you get a lead through your capture page, you have a few options as to what to do..
1. You can call them up right away and talk to them (essentially a cold call)
2. You can just leave them and “hope” they signup for something in your funnel without ever contacting them.
3. You can “pre-qualify” them while they’re still in your funnel, before you even think about contacting them.
Personally, I prefer (and am best at) option #3. It’s something I’ve been doing for a long time and what I do.. works.
Here’s what I do when I get a lead through one my capture pages..
After opting in, and when they get to a certain point (or page) in my funnel, I get them to complete some sort of task which is designed to tell ME what they’re really all about. Note that I haven’t contacted them at all at this point, aside from the automated responder messages that would have set up.
It’s kind of like interviewing them briefly for the “job” of working with me, or being part of my downline.
If they decide to complete the task and I like the response that I get from the task, I will contact them (yes, on the phone usually). If they don’t complete the task, I know that they’re not interested enough and that I should probably send them in a different direction in my funnel. For example, if I’m trying to recruit them to an MLM opp. and they balk at the task, I’m better off keeping them on my list and sending them other related offers that they can purchase from me. It’s all part of the qualification process..
Now.. the tasks I request that they complete can be (and are) a number of different things. The task can be answering a quick questionnaire, it can be watching a video, watching a presentation, listening to an audio, completing an application kit, etc..
BUT what it NEEDS to be is something that engages the prospect and actually gets them to DO something. I have a few of them that work really well. I call them “prospecting engines” and that’s exactly what they do.
The reason I’m bringing this up is because there is a small task inside the DirectorMachine marketing funnel that basically asks your prospects a couple questions. The way it is worded makes a big difference in the response you’ll get – and can determine if they’re interested and realistic about it… or not.
The system is now setup to email you (as their sponsor) their response to the task.
Here’s how it works:
After opting in your Directormachine capture page, they will eventually get to a page inside where they can signup for NPN. Once they signup and login they are presented with the task. That information will be emailed to you immediately by our system as soon as they complete it. The information will include their Name, Phone #, Email, and some information on what their income goals are.
If you get an email like this, call them. On the phone. If you decide to email them instead you won’t get the same response. When they completed the task the system has already told THEM to expect a call from you, and you have their information, so it’s far from being a cold call. THEY’VE BEEN QUALIFIED by the system, and you know what they’ve done to get this far, so call them.
Using the Directormachine system I’ve brought in 5 new Directors in the past 2 days – all from pretty poor quality traffic as well. This stuff works… .And it’s a system that can be duplicated by your downline. Cool, huh?
Be a Director Member in NPN, use the DirectorMachine capture system, call your leads, close your leads, make a bunch of money.
– Geoff Stephen
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