3 Secret Emotional Triggers that will Persuade Your Audience to Open, Click, and Buy!

Hello all..

Iā€™d like to tell you about a powerful but elusive emotional state that you can tap into, to increase traffic, click-throughs, and conversions. The stuff that draws ’em in and makes ’em buy!

If used properly, your reader/visitor can be drawn in, and will give you their complete attention right through your call to action.

The “emotional state” I’m referring to is:

Curiosity.

Yes, curiosity, that thing that keeps us glued to TV shows, movies, books, and websites.

So how do we trigger this curiosity strongly enough to get your customers to take action, click on a link, buy your product?

The key to writing curiosity-based headlines and email subject lines is to write from a place that goes against what your reader actually believes to be true, but keep it realistic as well.

It’s called “violating expectations“. You need to challenge what your reader believes.

Here’s one for an example:

“How to make more money by generating more sales!”

Well, duh. This headline just makes sense by itself. It doesn’t leave anything to the imagination, does it? Sure it might generate a bit of curiosity, but it doesn’t really jump out and make me want to learn more..

Try it this way:

“Increase your sales by 84%, in just 15 minutes per day!”

What does this headline do that the first one did not? It “violates expectations” by suggesting some small behavioral change (15 minutes) can drastically increase what your realistic expectations might be.

Now, unfortunately it isn’t that easy. Your headline also has to violate the right expectations based on who your reader is.

You have to try and focus in on, and highlight, a gap in your reader’s knowledge, and of course it has to be something they’re interested in.

Like this:

“These 2 inexperienced bloggers are making more $$ in a month than YOU do in a year! Here’s their 3-step profit system..”

This headline claims that bloggers with little experience can be hugely successful. If YOU are a blogger, it also suggests that THEY know something that you don’t know… and it promises an easy solution to fixing this problem that you have.

One important thing to remember is that most people tend to believe that they know more than they actually do. So when trying to grab their curiosity, you need to indicate that the information you have is something they have never heard of.

So when a headline reads:

“The 5 best list-building strategies that will explode your business..”

It would make the reader more curious if you said something like:

“5 weird and underhanded list-exploding methods that are so lucrative you’ll feel guilty using them!”

Which one do you think would make your prospects more curious?? Which one would they click on?

See what I mean?

Being able to trigger one’s curiosity is a powerful thing. If you practice and get good at it, you’ll be surprised how much it will improve your business (and your sales). Sometimes it will literally take hours for me to get the right copy done for something as simple as an email subject line! But in the end it’s worth it. If you’re wondering why nobody is opening your emails, check your subject lines for curiosity triggers.

So in a nutshell, remember these 3 things..

  1. Violate their expectations
  2. Zero in on a “gap” in their knowledge
  3. Make it seem there’s NO way they’ve heard of your information before

That’s how you do it. Have fun. Play with the words for a while until it sounds awesome when you read it back to yourself. This is a competitive business and this skill will keep you ahead of the game.

If this post has helped you out in any way, please click “LIKE”. Thanks!

Have a great day!

– Geoff Stephen

Are you trying? I hope not!

 

I received a message from a new GlobalNPN member this morning.

They told me that they have been “trying” to make money online for about a year now without being very successful, and that they “hope” that this one will work for them and they’ll give it a “try” for a while to see how it goes…. blah blah blah..

One thing came to my mind: He won’t succeed.. at anything.

Why?

Because he has already failed, before he’s even started.

Yeah, it’s a mindset thing.

He has put himself in a constant state of “trying“. And if you’re always “trying“, you will always be “trying“. In other words, “trying” means you haven’t succeeded yet, and if you’re constantly “trying“, you will always be at the point of “trying” but not succeeding.

Do you hear what I’m saying?

He also said that he “hopes” this one works for him. Well, same thing. If you’re always “hoping“, you’ll always be “hoping” and never succeeding.

Really I see this every day…

“I hope he joins my downline..”

“I’ll try to make that work..”

“I hope I can make this stick..”

“I hope this ad works, and if it doesn’t I’ll keep trying..”

If you think that way, that’s how you’ll be. That’s where you’ll be.

Make the shift!

Stop putting yourself in a constant state of “trying and hoping“. It doesn’t work.

Succeed. Put your mind in the state of having already achieved the success you want. Put yourself there. If you’re already there in your mind, reality will follow.

I know that sounds kinda hokey, but it works. At least it does for me. If I put myself (mentally) in the place that I want to be, things will start to fall into place until I get there.

That was part of my presentation at the No Excuses 3 Event in Las Vegas, you can get the video of my presentation here.

It’s up to you of course, but a negative mind will always put you in a negative space.

.. and that’s a real drag. šŸ™‚

So make it happen.

– Geoff.

2 Quick and Easy ways to Generate an Income Online

Hi guys, how’s your 30-day blogging challenge coming along?

See THIS POST for more information.

Are you actually DOING it, or are you being lazy about it? šŸ˜‰Ā  I know sometimes it’s difficult to get started and keep yourself motivated (especially if it’s not something you’re familiar with), but this post will hopefully motivate you to get started and to KEEP GOING after you’ve begun..

There are essentially 2 ways that I use, and have used extensively in the past, in order to build a consistently growing business (and income) on the internet. After you read this you might just realize how much you’re over-complicating things..

I mentioned in a previous post that if you know how to make money with email and a sales funnel, you will always be able to make money in this industry. .. And if you don’t know how, everything else you try to do will be SO much more difficult.

So let’s get to it..

What I’ve always looked for in online marketing is ways to sell and recruit in the most automated and quickest way possible. I mean, isn’t that why we do this on the internet? It’s quicker, and automation is right there at our fingertips…

In internet marketing, no matter what excuses you make, there are 2 things you need to do:

  1. Advertise
  2. Create content

What do they do?

Essentially, they take care of the short term,Ā  and the long term aspects of creating wealth online.

Advertising allows you to focus on building your list quickly, and making sales.Ā  Instant traffic, instant leads, instant sales. This is where your cashflow and lead generating is concentrated.

Creating Content is where you focus on the long term aspect of building your business and the relationships connected to your business. This is where “trust” is developed, and where the big, long term money is generated.

Simple: Advertising creates money/cash flow, Creating Content generates long term wealth. Tie them together through social media and you’re laughing.

Now, the first method (Advertising) is usually where people get stuck, right?

Where do I advertise? What do I advertise? How much $$ will it cost me? How much $$ SHOULD it cost me? What results should I expect? How do I know if it’s working?

.. All valid questions.

Actually, the second method (creating content) is a sticking point as well..

How do I create content? What do I write about? How do I setup a blog? How often do I create? How do I deliver it?

All valid questions as well.

So, to make this easy to understand, there are 2 methods that I use that I have been very successful at over the years in creating wealth on the internet that cover Advertising and Content Creation quickly and easily.

  1. Advertising = Solo Ads
  2. Creating Content = Blogging

By far, the easiest, quickest, and “push button-est” way to generate leads cheaply, is running solo ads. Period.

Ultimately, here’s what happens: You create your offer, you run the ad, you get leads, you make money. Most of the time you don’t even have to write the ad yourself! You just give them your URL and in a few days your list gets bigger. If you do it right, it will cost you $0.00. (nothing!).

So if generating hundreds of leads to your contact list every week for FREE sounds good to you, I can provide you with the shortcuts to doing this right.

Hint: Join my list up there in the top left under my picture and I’ll let you know when I put the last 3 “shortcut” videos together on effective solo ad marketing.

On to creating content..

Yep, blogging is the way. Seems obvious and simple but it needs to be done. Your blog is where you focus on building your online presence and your own “brand”. What you’re doing is creating value for your readers which puts you in the position of being the “go-to” person for your area of expertise.

To some of you, this whole blogging thing may seem complicated and time-consuming, but if you know how to do it, it’s really quite simple and doesn’t take that much time at all. And the REWARDS can be massive!

Again: Join my list above and I can get you the RIGHT information on how to “shortcut” this whole process..

So, in a nutshell, those are the 2 ways to generating a huge income on the internet.

Here’s how it all comes together:

You start blogging and running solo ads that are relevant to what you’re talking about on your blog. Your ads generate leads (and sales), and your followups to your list direct people to your blog. Your blog creates value for your list and keeps them interested in what you’re talking about. You make more sales and business connections through your blogging, which of course generates more revenue for you to run more (and bigger) ads. You run more ads, generating more leads to your list, point them to your blog… etc..

Sound confusing?? It might sound that way right now, but it’s really not. Keep it simple and you’ll win.

That’s how I’ve done it for years, and it’s working out pretty good for me šŸ™‚

Questions and comments below..

If this post (or any other of my posts) has been of value to you in any way, please “Like” this post.

Thanks!

– Geoff Stephen

Why you need to have your own blog, on your own domain.

Hello all..

This blog entry is about starting a blog the right way.

Related to my “blogging challenge” post here

Here’s the deal..

There are plenty of services out there where you can start a blog for free, no upfront costs, no monthly fees. There are also services out there that actually charge you a monthly fee so you can blog on THEIR domain – and that one I REALLY don’t get. I mean, why would I give someone my money every month, AND give them all my content at the same time??

That’s like me saying: “Sure I’ll teach you how to play guitar, but let me pay YOU to learn from ME.”

At first you may think that this is a good way to start out in the blogging world, because admittedly it does sound attractive at first, right?

“.. well, it’s free and it sounds like a good way to get my feet wet and see if I like it..”

You have to understand that once you start out the WRONG way in blogging, the more you do it, it gets harder and harder to turn it around the right way. To put it simply, you need to stop blogging on someone else’s domain!

By “blogging on someone else’s domain” I mean if you have a blog that has a URL like these:
http://myblogname.wordpress.com
http://myblogname.blogger.com
http://myblogname.someotherdomain.com

Doing it that way is essentially the same as YOU advertising in order to build someone else’s contact list. And we all know how I feel about that.

As an internet marketer, you NEED to have your own presence on the internet. You need to have your OWN blog on your OWN domain. There really is no other way around this, and it’s important.

Question: is this a hobby for you, or is this a business you want to build? That’s the difference.

If you are blogging on someone else’s domain, you’re really just setting yourself up for disaster..

What happens if they delete your posts? What happens if their domain gets slapped by Google and your traffic is gone? What happens if their servers get hacked? What happens if some other blogger on the same domain spams the server out of existence? Well.. too bad for you I guess. There goes all your hard work, there goes your content. It happens. Back to square one. How fun is that?

If you have your own domain, your own blog, YOU are in control of your online presence. YOU own your own content. YOU are in control of the “look” of your blog. YOU can easily move it to a different hosting company if need be. YOU can back up your blog in case of a disaster. And best of all, YOU look professional and attractive to your prospects.

If you host your domain and blog with GlobalNPN we will NEVER expect you to increase our domain’s popularity by blogging on our domains. Your domain is YOURS, and your blog is YOURS. The web hosting is simply a service that we provide to our members to help them build their own brand.

Seriously everyone, do it right the first time. This is one of those things that you will look back on in a year and say, “.. sure wish I’d done this right the first time around..”

That’s it for now, keep on blogging šŸ™‚

If this post helped or was of value to you, please “Like” it and share…

Thanks.

– Geoff Stephen

The 30 Day Blogging Challenge – Are you up for it?

Hello all..

I would say “Happy Friday” to you but if you run your own business like I do… weekends are never really “weekends”. Not that I’m complaining šŸ™‚

Okay, I have a challenge for you..

As most of us know, an essential part of our online presence is our blogs. Right? And in order to be productive in your blogging, you need to follow the “C.C.C.” rule:

Constantly Create Content”

Hey, that’s not bad considering I just made that up now. lol

Seriously though, the content you create on your blog is not only important for your blog traffic, it’s also a very important part of your list building as well. Yes, yes it is.

You always need to be providing value to your list, and you blog content is an incredibly easy way to deliver it. As many of you know, most emails I send out will point you to my blog to get the complete message. Very rarely do I deliver a complete email message in an email (go figure) – I always give them the “gist” of it, then say “go here to get the rest..” and off they go to my blog. You can say so much more on a blog than you can in an email, and you can deliver it better, brand yourself, get feedback, and really put your personality into your message.

Right, so here’s your challenge

In my opinion, you should be delivering content to your list – via your blog – 3-5 times per week.. MINIMUM. And if you want to put numbers to it, focus about 30% of it on marketing a product, the rest is just valuable content.

My challenge is for you to create 5 blog posts per week for the next 30 days.

Blog posts that are relevent to whatever you’re currently marketing of course. 5 posts per week for a month is 20 blog posts in total. Sounds like a lot but really all we’re talking about is 1 hour per day for 5 out of 7 days.

Note: If you’re feeling particularly creative you could do all 5 in one day, then all you have to do is post them on the approprate days. It’s up to you.

Honestly that’s not a lot of time, but blogs last forever so what you’re doing is creating content that you can use over and over again to provide value to your list.

What do you think? Can you do it? Will you do it? … or will you let it go, once again searching for an “easier way”?

As always, it’s up to you of course..

Oh and by the way, I’m challenging myself to do this as well. It’s not easy when you have other businesses to run but I’m up for it.

Let me know if you do this and I’d be happy to come over and comment or give suggestions..

So.. Happy Friday! Hit me up on Facebook if you like:

https://www.facebook.com/geoff.stephen

– Geoff Stephen

P.S. I have a new product coming out soon that will show you step by step how to build your list by 100-500 new (high quality) leads per week… for $0.00 using solo ads. Sound good?