Here’s a quick marketing lesson.
A few of you have questioned why I “push” the $17 Basic membership in the NPNBuilder videos instead of Director or Gold.
Well, there are a few reasons.
The main reason is that I know people will join at higher levels instead, even though the “less than $20” is highlighted throughout the entire NPNBuilder sales funnel.
The whole notion of starting a business for “less than $20” is a great opener for grabbing the viewer’s curiosity, and that’s what pulls them through the funnel, qualifying them along the way.
Once they get to the payment part of the process, they see the difference between what they can earn at the $27 level vs. the $17 level.
At $17, you can earn $5 per member.
At $27, you can earn $15 per member.
So… for just $10 more, your commissions TRIPLE.
(in their head they’re thinking: “Wow! That’s way better!”)
That’s enough for many people to start at PRO ($27).
However, many of THOSE people will mentally “commit” to the $27 level… until they see the huge jump in product access and commissions at DIRECTOR.
Some will jump at that, some will stay at the lower levels just to see what’s going to happen. Fair enough.
See how that works?
So here’s my statistics since NPNBuilder launched..
.. and they may surprise you.
Since we launched, here’s the breakdown of paying members that joined through NPNBuilder:
- 43% joined at PRO ($27)
- 24% joined at Basic ($17)
- 23% joined at DIRECTOR ($67)
- 10% joined at GOLD ($147)
Almost TWICE the number of people joined at PRO for $27 than joined at the “less than $20” Basic level.
Note that (almost) the exact same number of people that joined at the $17 Basic level, joined at DIRECTOR!
That’s pretty awesome.
That also gives you a heck of a good reason to upgrade to Director, doesn’t it?
Hope this gives you some insight into how the brain works when buying these types of things.
The NPNBuilder funnel is here:
Please “LIKE” , “SHARE” and comment below if this is interesting to you. Are these stats a surprise?
– Geoff Stephen