Usually about my take on how things work in marketing.
Because, as you know, I don’t sugar-coat. I tell it like it IS.
And I get happy little replies like, “Geoff I think it would work better if y’all did it THIS way.”.
..And I KNOW these are coming from those Cheeto inhaling, couch indenting, Oprah watchers, who have never ventured outside their virtual “coffee table” offices to satisfy their hopeum-laced dreams of internet marketing grandeur.
ie. They haven’t done shit (and probably ne’er will).
Here’s the thing.
They have opinions. I have results.
That’s the distinction, really.
No advice that I give on marketing is based on Geoffy’s hopes and dreams.
They’re always based on data and results. Simple, really.
I actually do stuff. I report back. Easy McPeasy.
So? Save your opinions until after you have results to back it up.
If you have results to speak of, I’d be more than happy to talk.
Until then.. listen and learn.
– Geoff Stephen
P.S. Subscribe today to my newsletter and learn the evil ways of guaranteed daily sales using good ol’ email. Or don’t, your choice.
..after calculating commissions for November, I noticed a couple interesting things with regards to who is making money in Global NPN.. and who is NOT making money.
You see, in internet marketing, “numbers” and metrics are what runs the industry.
..And running a company like NPN lets me see what’s happening on a large scale.
Now, when it comes down to it, there’s a HUGE misconception as to what is “easier” to make money with..
1. Selling MORE lower price products: make more sales, but less money per sale..
2. Selling LESS higher price products: make less sales, but more money per sale.
After being in this business for more than 15 years, I can say without doubt that it takes the same amount of effort to sell a lower price product as it does to sell a higher price product.
It all comes down to putting the right offer in front of the right prospect (it’s called marketing).
Anyways, back to my point..
So who’s making all the money in NPN?
These are the stats that I find interesting. Predictable I suppose, but interesting.
.. and this might change how you look at promoting GlobalNPN in the immediate future (meaning now!).
As you should know, we currently have 4 levels of membership.
Basic, PRO, DIRECTOR, and GOLD.
First of all, here is the breakdown of how many NPN’ers are at each level (approximately).
After running commissions for last month, here’s where it gets interesting.
Looking at our Top 25 earners for November, here is the breakdown of what levels they are at:
88% of the Top 25 are either DIRECTOR, or GOLD level members!
(That’s 22 out of 25)
So? What does that tell us?
Why are they more successful?
Well.. there’s a few reasons for this..
First of all, when you’re in a team-building business, people naturally gravitate towards leaders.
“People join people that are successful or are perceived to be more successful.”
New people want to join people that are already investing their money and their time into building their businesses.
Now tell me, what sounds more attractive to a new prospect for NPN:
“I’m a basic member. I’m investing $17 per month into my business. I’m not sure how all the products work because I don’t have access to many of them, but I make $5 per referral. Click here to join.”
“I’m a Gold level member. I’m putting almost $150 per month into this (because the products are awesome), along with my advertising budget, because I want to grow this thing as quickly as possible for me and my team. Just 2 referrals puts you at more than $50 profit every month! Come along for the ride..”
So… who would you rather join under?
Who sounds more serious about growing their business?
Who do you think has an easier time bringing in new members?
Numbers don’t lie.
People that invest in their businesses build their businesses (and their incomes) faster and easier.
And I’m not just saying this because I think you should pay more. I’m saying this because I don’t want you to sell yourself short, and miss out on opportunities you might never see.
Again, numbers don’t lie, I’m just letting you know how things work.