Did I Wake You?

Dearest list subscribers,

So after the email I sent out yesterday, I got tons of very interesting, and sometimes hilarious, responses.

I got everything from threats and confusion, to praise and respect.

I also got plenty of unsubscribes, which is awesome! (Unsubscribes make me more money)

It’s funny, when you threaten to exclude people from your communication, they can get quite offended…

… even if you’ve NEVER heard from them before, or have no clue as to how they got on your list in the first place.

What I wanted to do was get people’s attention, and kind of wake people up to make sure they’re still listening.

..And it worked as it should have.

Remember, you should always be learning from what other successful people do in their marketing, and particularly the results that they get with their marketing.

Marketing is not personal, but many people take it personally, and they shouldn’t.

I’m not afraid to deal with any backlash from an offended subscriber, and neither should you..

.. as long as it leads to more engagement with my list, which it always absolutely does, and that is what you should be shooting for.

Make sense?

Not everybody does this, but they should.

Case in point, I saw someone on Facebook yesterday bragging about the fact that they got 46 opens and 22 clicks from their campaign.

.. however that was from a list of over 8000 subscribers. Obviously, that’s nothing to brag about.

Plus, having such a low open rate means that you will get penalized by the ISPs for having such a low open rate, and even less of your emails will get delivered in the future.

In other words, being an irresponsible email marketer will hurt you in the short term and in the long run.

So wake up your list and get them engaged!

If you have any comments, please do so below..

– Geoff Stephen

Who’s Making the Big Bucks in GlobalNPN?

Hello NPN’ers,

So..

Global NPN
Yup!

..after calculating commissions for November, I noticed a couple interesting things with regards to who is making money in Global NPN.. and who is NOT making money.

You see, in internet marketing, “numbers” and metrics are what runs the industry.

..And running a company like NPN lets me see what’s happening on a large scale.

Now, when it comes down to it, there’s a HUGE misconception as to what is “easier” to make money with..

1. Selling MORE lower price products: make more sales, but less money per sale..
2. Selling LESS higher price products: make less sales, but more money per sale.

After being in this business for more than 15 years, I can say without doubt that it takes the same amount of effort to sell a lower price product as it does to sell a higher price product.

It all comes down to putting the right offer in front of the right prospect (it’s called marketing).

Anyways, back to my point..

So who’s making all the money in NPN?

These are the stats that I find interesting. Predictable I suppose, but interesting.

.. and this might change how you look at promoting GlobalNPN in the immediate future (meaning now!).

As you should know, we currently have 4 levels of membership.

Basic, PRO, DIRECTOR, and GOLD.

First of all, here is the breakdown of how many NPN’ers are at each level (approximately).

Basic: 20%
PRO: 30%
DIRECTOR: 30%
GOLD: 20%

Fair enough.

BUT..

After running commissions for last month, here’s where it gets interesting.

Looking at our Top 25 earners for November, here is the breakdown of what levels they are at:

88% of the Top 25 are either DIRECTOR, or GOLD level members!

(That’s 22 out of 25)

So? What does that tell us?

Why are they more successful?

Well.. there’s a few reasons for this..

First of all, when you’re in a team-building business, people naturally gravitate towards leaders.

“People join people that are successful or are perceived to be more successful.

New people want to join people that are already investing their money and their time into building their businesses.

Now tell me, what sounds more attractive to a new prospect for NPN:

“I’m a basic member. I’m investing $17 per month into my business. I’m not sure how all the products work because I don’t have access to many of them, but I make $5 per referral. Click here to join.”

or

“I’m a Gold level member. I’m putting almost $150 per month into this (because the products are awesome), along with my advertising budget, because I want to grow this thing as quickly as possible for me and my team. Just 2 referrals puts you at more than $50 profit every month! Come along for the ride..”

So… who would you rather join under?

Who sounds more serious about growing their business?

Who do you think has an easier time bringing in new members?

Numbers don’t lie.

People that invest in their businesses build their businesses (and their incomes) faster and easier.

And I’m not just saying this because I think you should pay more. I’m saying this because I don’t want you to sell yourself short, and miss out on opportunities you might never see.

Again, numbers don’t lie, I’m just letting you know how things work.

You can upgrade from within your NPN backoffice:

http://globalnpn.com/members/

Any comments or questions let me know in the comments below.

“LIKE” and share!

Thanks.
– Geoff Stephen

How to Make Your Email Campaign More Effective

Quick Tips For Making Your Email Marketing Campaign Effective

Email marketing is the best way to generate new customers online. By offering something to your visitors in return for their email address, you instantly have the potential for a customer. That something might be an e-book, monthly newsletter, or anything else that has value. However, not all email marketing campaigns are created equal, and so it’s important that you know how to make the most of your email marketing campaign.

#1 Give Them What They Want

The number one rule for email marketing to be successful is to give them what they want. If they sign up for an email newsletter then offer them options about the type of newsletter/download they’ll get. Bottom line – always send relevant content and you can’t go wrong.

#2 Edit Then Edit Again

One of the biggest mistakes made is to create the newsletter or other material and send it out. Once it’s gone there’s no bringing it back. What so many don’t realize is that grammar and your style are as important in your email content as it is on your blog or your website. Before you hit the send button edit and then edit again, to make sure there are no grammar mistakes and that your message flows.

#3 Create a Publishing Calendar

Nothing will have your subscribers’ loose interest faster than irregularity. If you send out a message and then don’t send anything for months, they’ll forget about you. They’ll not bother to read your next message, worse unsubscribe, or mark it as spam. So create a publishing calendar that outlines when you’ll send out your message, what your email message will be, and what your message will look like.

#4 Test (the formatting)

Mobile devices and different email clients receive emails differently. For that reason, you should send out a test email to different devices to make sure that it appears correctly on the screen.

#5 Know and Understand Spam Rules

Many people send out what would be considered spam because they simply don’t know that they’ve broken the rules. Read the Can-Spam act and you will be able to avoid getting yourself into trouble. You are only allowed to send out bulk emails to anyone who asks to receive that email. If you collected email addresses through correspondence but no one asked to have anything sent then you are spamming them.

These five simple steps will make your email marketing campaign become more effective.

Hope this was helpful.

– Geoff Stephen

4 Types of Email Messages

If you are running online email marketing campaigns, chances are you are already using the typical newsletter format, which usually are sent out monthly or every couple of weeks. Email

The trouble is far too many of us stop right there and don’t use any other type of email campaign, and that’s a big mistake!

Let’s look at 4 types of email, other than newsletters, that you can use to connect with your subscribers.

#1 Informational Emails

Informational emails are not very long and generally, they do not require any action by the subscriber. They are simply there to convey a message and provide information to the recipient.

#2 Educational Emails

Educational emails are very popular with recipients because they help to solve some type of problem or answer a question. You can send educational emails any time you have new content, a popular blog post, or any other educational information that matches your subscribers. This becomes even easier if you took the time to group your subscribers, because that way you can send the right content to the right people.

#3 Lead Nurturing Emails

This type of email is one of the least used or when it is used it is often used wrongly. It takes a lot of time and effort to take a lead and move them through the entire sales cycle. By using lead nurturing emails, you able to help that process occur faster and you don’t need to invest a lot of time. You can set up various nurturing campaigns with 7 or 8 nurturing emails in each and then you can simply schedule them to execute over a period of time. Both 60 and 90 days are popular depending on what your product or service is. These should be short messages that are packed with content rich information and that try to get the lead to respond to your call to action that will lead them to your website.

#4 Promotional Emails

This type of email, if not done right, can find you with a subscriber that will unsubscribe or simply trashing your message. Too many promotional emails and you will annoy your recipient. The only time you should use this is if you have a new product or service, a special deal going on, or a special event coming up. You should not use this more than a couple of times a month… but you can actually use these every day if you do it right ;). More on this sneakiness later..

So those are just 4 types of email messages you can send out to your list, and don’t forget you can combine any of these types together in order to assemble something effective for your list (cuz it’s all about them).

One more quick tip..

Be consistent. Be consistent. Oh, and be consistent.

More coming soon, stay tuned to your email for my messages.

Thanks.

– Geoff Stephen

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