This puts more gas in my La-La-Lambo..

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Had this quick convo yesterday with my friend (and fellow email crusher) Ben on Twitter.

Here’s what I tweeted out based on a real message I got:


What does it tell you when someone says something insane like “email marketing is dead”?

What it really means is, “I suck at email, so you should suck at it too. And I’m a guru, so… do as I say, not as I do.”

Fortunately, I love it when people “of influence” say stupid things like this (if it’s true).

Why? Because it makes it that much more profitable for people like us to capitalize on email:


(.. and no, I don’t own a Lambo. It’s an internet marketing figure of speech for bro-marketing ridiculous income claimers.)

It’s kind of about learning from people that actually DO what they teach. Funny that.

Anyhoo. Email will always be the highest-profit medium for selling online. Learn it and earn it.

Join us here:

=> The non-guru way to actually make money with email.

Feel free to follow me on Twitter for more exciting blah d. blah: @GeoffStephen


– Geoff Stephen

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P.S. Get my in-demand “Marketing Fundamentals” Boot Camp for $12 for my list only (that’s you’s). Get your feets in the door..

Get it where you wanna get it..

So I did this quick email test the other day.

Actually it was kind of by accident..

.. but it proved what I’ve been doing all along.

I tested out two separate and unique subject lines, for the exact same email.

One of them I wanted to get placed in Gmail’s “promotions” tab.

The other I wanted to land in either the “updates” tab or direct to inbox.

Again, 2 subject lines, same email copy.

What I did worked for what I was trying to do..

.. which leads me to further understand how to get our email delivered where I want it to go.

It all goes back to how we write emails here at

It all comes down to “having that daily conversation with your list”.

Simply put..

If your email subject “looks” like it has ANYTHING to do with marketing/selling/promoting..

.. guess where it ends up –> The Promotions Tab.

(which nobody ever looks at)

I can show you exactly what my results were and how I got them..

You’d be surprised which subject lines landed me in promotions.

Just become an EmailReboot subscriber and you’re on your way to BETTER, more profitable email.

Sales every day? Yup. Sounds good to me 🙂

Here ya go:

See ya.

– Geoff Stephen


P.S. Get my in-demand “Marketing Fundamentals” Boot Camp for $12 for my list only (that’s you’s). Get your feets in the door..

Sugar-coated Cheeto-inhaling Oprah watchers..

Opinions are like… yeah you know.

Everybody’s got one.

And I get a LOT of opinionated email replies.

Usually about my take on how things work in marketing.

Because, as you know, I don’t sugar-coat. I tell it like it IS.

And I get happy little replies like, “Geoff I think it would work better if y’all did it THIS way.”.

..And I KNOW these are coming from those Cheeto inhaling, couch indenting, Oprah watchers, who have never ventured outside their virtual “coffee table” offices to satisfy their hopeum-laced dreams of internet marketing grandeur.

ie. They haven’t done shit (and probably ne’er will).

Here’s the thing.

They have opinions. I have results.

That’s the distinction, really.

No advice that I give on marketing is based on Geoffy’s hopes and dreams.

They’re always based on data and results. Simple, really.

I actually do stuff. I report back. Easy McPeasy.

So? Save your opinions until after you have results to back it up.

If you have results to speak of, I’d be more than happy to talk.

Until then.. listen and learn.

See ya.

– Geoff Stephen

P.S. Subscribe today to my newsletter and learn the evil ways of guaranteed daily sales using good ol’ email. Or don’t, your choice.

Did I Wake You?

Dearest list subscribers,

So after the email I sent out yesterday, I got tons of very interesting, and sometimes hilarious, responses.

I got everything from threats and confusion, to praise and respect.

I also got plenty of unsubscribes, which is awesome! (Unsubscribes make me more money)

It’s funny, when you threaten to exclude people from your communication, they can get quite offended…

… even if you’ve NEVER heard from them before, or have no clue as to how they got on your list in the first place.

What I wanted to do was get people’s attention, and kind of wake people up to make sure they’re still listening.

..And it worked as it should have.

Remember, you should always be learning from what other successful people do in their marketing, and particularly the results that they get with their marketing.

Marketing is not personal, but many people take it personally, and they shouldn’t.

I’m not afraid to deal with any backlash from an offended subscriber, and neither should you..

.. as long as it leads to more engagement with my list, which it always absolutely does, and that is what you should be shooting for.

Make sense?

Not everybody does this, but they should.

Case in point, I saw someone on Facebook yesterday bragging about the fact that they got 46 opens and 22 clicks from their campaign.

.. however that was from a list of over 8000 subscribers. Obviously, that’s nothing to brag about.

Plus, having such a low open rate means that you will get penalized by the ISPs for having such a low open rate, and even less of your emails will get delivered in the future.

In other words, being an irresponsible email marketer will hurt you in the short term and in the long run.

So wake up your list and get them engaged!

If you have any comments, please do so below..

– Geoff Stephen

Who’s Making the Big Bucks in GlobalNPN?

Hello NPN’ers,


Global NPN

..after calculating commissions for November, I noticed a couple interesting things with regards to who is making money in Global NPN.. and who is NOT making money.

You see, in internet marketing, “numbers” and metrics are what runs the industry.

..And running a company like NPN lets me see what’s happening on a large scale.

Now, when it comes down to it, there’s a HUGE misconception as to what is “easier” to make money with..

1. Selling MORE lower price products: make more sales, but less money per sale..
2. Selling LESS higher price products: make less sales, but more money per sale.

After being in this business for more than 15 years, I can say without doubt that it takes the same amount of effort to sell a lower price product as it does to sell a higher price product.

It all comes down to putting the right offer in front of the right prospect (it’s called marketing).

Anyways, back to my point..

So who’s making all the money in NPN?

These are the stats that I find interesting. Predictable I suppose, but interesting.

.. and this might change how you look at promoting GlobalNPN in the immediate future (meaning now!).

As you should know, we currently have 4 levels of membership.


First of all, here is the breakdown of how many NPN’ers are at each level (approximately).

Basic: 20%
PRO: 30%
GOLD: 20%

Fair enough.


After running commissions for last month, here’s where it gets interesting.

Looking at our Top 25 earners for November, here is the breakdown of what levels they are at:

88% of the Top 25 are either DIRECTOR, or GOLD level members!

(That’s 22 out of 25)

So? What does that tell us?

Why are they more successful?

Well.. there’s a few reasons for this..

First of all, when you’re in a team-building business, people naturally gravitate towards leaders.

“People join people that are successful or are perceived to be more successful.

New people want to join people that are already investing their money and their time into building their businesses.

Now tell me, what sounds more attractive to a new prospect for NPN:

“I’m a basic member. I’m investing $17 per month into my business. I’m not sure how all the products work because I don’t have access to many of them, but I make $5 per referral. Click here to join.”


“I’m a Gold level member. I’m putting almost $150 per month into this (because the products are awesome), along with my advertising budget, because I want to grow this thing as quickly as possible for me and my team. Just 2 referrals puts you at more than $50 profit every month! Come along for the ride..”

So… who would you rather join under?

Who sounds more serious about growing their business?

Who do you think has an easier time bringing in new members?

Numbers don’t lie.

People that invest in their businesses build their businesses (and their incomes) faster and easier.

And I’m not just saying this because I think you should pay more. I’m saying this because I don’t want you to sell yourself short, and miss out on opportunities you might never see.

Again, numbers don’t lie, I’m just letting you know how things work.

You can upgrade from within your NPN backoffice:

Any comments or questions let me know in the comments below.

“LIKE” and share!

– Geoff Stephen