“So.. what is the best way to generate leads for my business?”
That, my friends, is one of the most frequently asked questions I get, almost every single day. It’s kind of an interesting question, but when you really think about the answer, you realize that it’s actually the wrong question to be asking.
If you’re asking another marketer “What’s the best way to generate leads..”, you’re really asking them to give you their copy & paste version of what they do to generate leads. Unfortunately marketing is not copy & paste. It does not and can not work that way.
The question should be: “Which lead generation method should I learn to master first?”
We all know that there are many ways to generate leads for a business. Many, many ways. Plus, we as individuals are all completely different in how we promote ourselves, and how we promote our products and services.
There is no “best way to generate leads” that works for everyone. There are lots of people with opinions on the subject but really there is no answer to that question that is true all around. Asking “What’s the best way to generate leads..” is like asking “What should my favorite color be?” YOU decide.
The issue that can happen is that someone may answer you with a specific method THEY have been successful with in generating leads.
Then you go out, following their lead, and try that method, and maybe it doesn’t work for you. Does that mean you should quit because obviously that method is wrong? Of course not. At least I hope not. Or should you keep trying and trying that method, spending countless dollars on advertising etc.. only to realize it STILL doesn’t work?? No, but some people will do just that.
It amazes me when people continue to do things that do NOT work, over and over again until they’re frustrated to the point of quitting.
I find that the best way to generate leads is to simply do what works for me. I know, it’s non-specific. But it’s true. If I told you exactly how I generate leads, I can almost guarantee that you would not have the same results. And I know there would be people that would do EXACTLY what I do, not generate ANY leads, then come back to me and say that my method doesn’t work.
The fact is… I have different experiences than you do. I have a different personality than you do. I have a different background than you. I have a different writing style than you. I speak to people differently than you do. I have a different market than you do. The people that are attracted to me, are different than the people that are attracted to you.
Marketing is not ‘copy & paste’. We are different. And remember that people don’t buy nearly as much from copy & paste marketers, they buy from PEOPLE that they know and trust.
Again, the question should be: “Which lead generation method should I learn to master first?” Ask yourself that question. Then answer it….
Articles, press releases, safelists, traffic exchanges, blogging, youtube, facebook, twitter, linkedin, tumblr, webinars, forums, solo ads, banner ads, craigslist, hubpages, minisites, SEO, pay-per-click(PPC)…. the list goes on.
What’s YOUR best way to generate leads? If you don’t know yet, which method will you learn how to master in lead generation? I’ll be you’d choose something different than the next person that asks me the same question..
Want to do internet marketing the right way?:
– Geoff Stephen