“The more people hate you, the more money you’ll make.”
Let me explain WHY this is true.
Here’s what I’m talking about..
You’re an email marketer, or you are learning how to sell via email.
You realize that there is massive competition in email marketing.. or at least there appears to be.
So if there’s so many people trying to sell through email, how does anyone make any money? And why do THOSE specific people make ALL the money?
Well, email marketing is full of people that aren’t competitive, or at least aren’t competitive enough to make a difference.
There aren’t many people willing to take a strong enough stand to make themselves cut through all the noise that’s already out there.
And they stay broke.
So how do you stand out?
You HAVE to make people angry.
You have to p!ss people off so much that they are DRIVEN to reply to your emails and tell you how much they disagree with you.
If you take a strong enough stand on something, people will either love what you’re saying, or hate what you’re saying (hopefully both).
The people that love what you say, will respect you, will follow you, will watch for your next email, and will buy from you, and will become a long term customer.
The people that hate you… who cares?
The good outweighs the bad.
Put it this way:
Middle of the road marketing doesn’t work.
If you try to please everyone, nobody will care what you say on either side… and that’s the “noise” of the hundreds of emails you get every day (that nobody reads).
I get “hate mail” all the time in my email. I love it. I love it because it means I’ve struck a chord and the ones that agree with me are buying what I’m selling…
..and the ones that don’t agree are sending me whiny boo-hoo emails that they think are going to get to me. However they’re pretty damn entertaining sometimes.
So when I say “The more people hate you, the more money you’ll make.”, you know where I’m coming from.
Now wait a minute.. I’m NOT saying be rude just for the sake of being rude. There are ways to do this without offending anyone, yet still being powerful enough to get people to open and read every time.
It’s a skill you need to learn.
In fact, a while back I spent a couple hours doing a webinar on this exact subject.
It’s in your GlobalNPN backoffice along with all the other awesome Executive training webinar recordings.
Tell ’em how it is.
Make them angry.
Divide the masses.
If 1 person “hates” you, 5 people will love you.
Stop caring what other people think of you.
Not only will you get followers, you’ll get CUSTOMERS.
And isn’t that what everyone’s trying to do?
Let me know in the comments if you agree, or have other ideas..