Comments on: Personalizing email subject lines can kill your email campaign

By: Admin

Admin — Tue, 26 Apr 2011 00:17:51 +0000

Test it both ways and see what ends up being the winner for you.

By: Admin

Admin — Tue, 26 Apr 2011 00:17:02 +0000

Thanks for the comments. Let me know how it works for you. It also depends on the message you’re sending whether they’ll actually read the email or not.

By: Mark

Mark — Mon, 25 Apr 2011 23:56:22 +0000

I have to agree with you – when I see my first name in the subject line, it almost guarantees I WON’T open the email.

Even worse is when it still shows the autoresponder tag – presumably they used the wrong code for whatever system they’re using.

What you say makes perfect sense, and I really like the idea of the simple “Hey, it’s Geoff”, which I’ll definitely try out – although I think I might change Geoff to my own name.

By: Stacy

Stacy — Mon, 25 Apr 2011 03:02:42 +0000

You know, you’re onto something here. I know I myself find those personalized email a turnoff. Now I have to make sure I don’t do the same thing. Thanks!

By: TomTom

TomTom — Thu, 22 Oct 2009 14:26:36 +0000

We use E-mail marketing in B2B-sales and we have noticed that adding the companys name to the subject line increases replys dramatically.

Also we repeat companys name twice in the letter itself and also their website´s url once.

By: Robbie Bracco

Robbie Bracco — Tue, 06 Oct 2009 21:01:38 +0000

Ditto Geoff! LOL

By: admin

admin — Mon, 05 Oct 2009 20:16:17 +0000

Robbie Bracco, I appreciate you

- Geoff.

By: Robbie Bracco

Robbie Bracco — Sat, 03 Oct 2009 20:51:42 +0000

Hey Guys! Glad to see I captured a little attention! LOL

Another thing that really bugs me is when I get emails that say:

Robbie Bracco, I appreciate you.. Inferring that we have a personal relationship. Now don’t get me wrong, I like personal relationships with people I know personally but people I don’t know! That’s a real turnoff to me. I would prefer something more professional.

By: Claudeville Mc Garrell

Claudeville Mc Garrell — Sat, 03 Oct 2009 18:25:00 +0000

It is well known by online marketers that your head line MUST attract the readers attention, so what better way than to personalize it? Whether you use the person’s name “Dave” a call name like”Dude”, “Lady’ or what have you, it really does not matter. You have personalized your subject line, and such a subject line will impact more than one that is not personalized.

Similarly, it does not matter whether the personalization is placed at the beginning, middle or end. Just place it where you will get the emphasis you wish to draw.

Friend or no friend, a person more readily responds to his or her name when he sees or hears it. It gets his/her attention, and that is precisely what you are trying to do when you personalize your subject line.

Claudeville Mc Garrell
Online Marketer/Business Coach

By: Jaden Daniels

Jaden Daniels — Sat, 03 Oct 2009 15:42:18 +0000

Hey Geoff, I never really thought about it, but you make perfect sense. Thanks for the info.