Comments on: Personalizing email subject lines can kill your email campaign

By: TomTom

TomTom — Thu, 22 Oct 2009 14:26:36 +0000

We use E-mail marketing in B2B-sales and we have noticed that adding the companys name to the subject line increases replys dramatically.

Also we repeat companys name twice in the letter itself and also their website´s url once.

By: Robbie Bracco

Robbie Bracco — Tue, 06 Oct 2009 21:01:38 +0000

Ditto Geoff! LOL

By: admin

admin — Mon, 05 Oct 2009 20:16:17 +0000

Robbie Bracco, I appreciate you

- Geoff.

By: Robbie Bracco

Robbie Bracco — Sat, 03 Oct 2009 20:51:42 +0000

Hey Guys! Glad to see I captured a little attention! LOL

Another thing that really bugs me is when I get emails that say:

Robbie Bracco, I appreciate you.. Inferring that we have a personal relationship. Now don’t get me wrong, I like personal relationships with people I know personally but people I don’t know! That’s a real turnoff to me. I would prefer something more professional.

By: Claudeville Mc Garrell

Claudeville Mc Garrell — Sat, 03 Oct 2009 18:25:00 +0000

It is well known by online marketers that your head line MUST attract the readers attention, so what better way than to personalize it? Whether you use the person’s name “Dave” a call name like”Dude”, “Lady’ or what have you, it really does not matter. You have personalized your subject line, and such a subject line will impact more than one that is not personalized.

Similarly, it does not matter whether the personalization is placed at the beginning, middle or end. Just place it where you will get the emphasis you wish to draw.

Friend or no friend, a person more readily responds to his or her name when he sees or hears it. It gets his/her attention, and that is precisely what you are trying to do when you personalize your subject line.

Claudeville Mc Garrell
Online Marketer/Business Coach

By: Jaden Daniels

Jaden Daniels — Sat, 03 Oct 2009 15:42:18 +0000

Hey Geoff, I never really thought about it, but you make perfect sense. Thanks for the info.

By: Gerald J Loomis

Gerald J Loomis — Sat, 03 Oct 2009 13:34:44 +0000

Hi Geoff I just wanted to thank you for your great advise here regarding putting the recipients name in an email message I never do for the exact same reasons you just stated, but I always put my name in the subject line it in my opinion makes the email message that much more personable. I also use friend in the subject line or my friend or sponsor. Can I get your opinion on these. Thanks geraldloomis

By: Brian Rickert

Brian Rickert — Sat, 03 Oct 2009 12:24:22 +0000

Yeah, same with me. It’s overused these days. Anything that used to work for anyone has pretty much been beaten to death. Makes me cringe to see my name in there, so why didn’t _I_ think of that before?? The only worse thing I can think of seeing is an “invite-a-friend” email from someone who I’ve never heard of or “never heard of before and is sending another one!” Maybe with a little playing around, it might still work, but if I figure out that one, I’ll have to keep it to myself before everyone else starts doing it and wearing it out! Too much “copy what worked on you” and not enough creativitiy in marketing on the internet, I guess.

By: Tom Stack

Tom Stack — Sat, 03 Oct 2009 10:56:15 +0000

Geoff, I agree with you 1000% the subject line is the most critical part of your email. I never use the receipients name and seens to work ok for me. Once in awhile I will use my name but not often. I try to use keywords. Its a matter of trial and error. Geoff, keep up the good work. I always look forward in reading your updates.

By: Rune F

Rune F — Sat, 03 Oct 2009 08:50:07 +0000

Hi Geoff

Did you actually test this in a scientific valid way?
How did you test and how big was the difference?

Sincerely

Rune F
CEO MlmProNews