got-leads

How Do I Get More Leads for My Business?

Hello all..

Here’s a question for ya:

So what’s the most important ‘skill’ you need to master in order to become successful in online marketing?

I suppose the answer could be things like..

Generating traffic, generating leads, writing good ad copy, using social media productively, talking on the phone to your prospects… anything like that.

Most people will say it’s a combination of many skills… which I would have to say is certainly true.

But..

A lot of people tend to focus on one or two things, and a lot of times those are the wrong things to focus on.

I get this question asked more than any other question:

“How do I generate more leads online?”

.. and then this question always comes in second place:

“How do I get more traffic?”

It seems like everyone needs to get more leads for their business. Fair enough, and probably true.

Here’s how the conversation goes after they ask me how to generate more leads…

Me: “What are you going to do with more leads?”

Them: “Ummm.. I dunno, get ’em in my autoresponder and then sell them stuff! Isn’t that the whole idea??”

Me: **sigh** “Well, I suppose that’s part of the ‘whole idea’. But do you know how to convert those leads into sales?”

Them: “Not really… but everyone need more leads!”

.. and it goes like that.

I guess my point here is that yes you need more leads, and yes you need more traffic… but who cares about that if you can’t make sales? What’s the point?

It’s like having a popular clothing store without a cash register. Lots of interest, no revenue. What’s the point?

There’s 4 “how to” things to learn in online marketing, and the 3rd and 4th ones are almost always ignored:

  1. How to get targeted traffic to your website
  2. How to convert that traffic into leads for your business
  3. How to convert your leads into sales, distributors, or customers
  4. How to keep those customers interested enough to want to keep buying from you

That’s it.

It seems like this entire industry is focused on getting more leads, and then selling training to those leads on how to get more leads, which trains your leads how to get more leads by selling training on how to get more leads…

See what I mean? Funny how that works. What ends up happening is you getting leads and selling ‘lead generation’ stuff to them. And that’s as far as it gets. And it sucks because nobody gets any further into your marketing funnel, and you don’t make any more money.

So my advice is to NOT forget about item #3 and #4 above. It’s NOT all about getting leads and traffic.

It’s about making sales and creating relationships with your customers.

Have a great day!

– Geoff.

Comments

comments

24 thoughts on “How Do I Get More Leads for My Business?

  1. I can live with that Geoff…….. bit pointless building a list if you ain't spending time building relationships with your list and converting them to join you in business.
    Following up your list is the most important activity you can do….. don't waste time and effort on listbuilding if you are not engaging your list of prospects about your opportunity.

  2. Yes, so true. I know this has been a missing part of my marketing because it's really the hard part to me. We need some good training from you now on how to convert to sales and how to create good relationships with customers. Thanks for the info!

  3. There is not really much else to say here but say Great post man. I will be sharing this with my list in the morning. I know they will get some good nugs out of this. Thanks Geoff Stephen.

  4. Hi G,
    I know some of your readers are thinking: “How do I build a relationship with my list?’.
    Here’s a homework assignment that might help: Find other marketers in your niche, who rank high in the search engines, go to their capture pages, and opt-in.
    See how they go about it. Watch it in action, it’s a principle to understand, and this exercise will get your creative juices rolling.

  5. Super Post Geoff! And most marketers understand these 4 concepts if they have been in our industry for any length of time.
    Now of coarse, I have learned to get targeted leads now, but I do struggle with me converting my prospects into sales & sustained downlines….. So I would like to ask you if on your next post, you could share your expertise on how to overcome this obstacle of #3 & #4 for me… & others that are having difficulties in this area please—- for I don’t think I’m alone in this dilemma. Thanks Again Geoff for your valuable time!!! Cheers & God Bless You-n-Yours in ABUNDANCE!!! :) *

  6. Hooray I signed up as a PREMIUM.
    What sooooo great about it.
    What to do next.
    Pay 98 USD to get 10k credits.
    No other way to get leads but.
    to pay and pay. Is this the only way.
    The financial Consultant SPEAK UP LOL.
    Francis

  7. Hey there great article and I am very happy to report that I have gotten my first 3 leads, actually 5 I think. So we’ll see what happens next. When I saw them in my email I was like really, that fast, I then immediately went and upgraded my account. I didn’t want to at first, I was gonna just use the leads for my main business and convert them to paying customers. And then I said to myself, I better upgrade and make that money to. It would be almost crazy not to. Finally, something that works even if I don’t make anything I got leads for my other business to market to.

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